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Working with Agencies

How to hire, price, and manage an Amazon agency. Contracts, fees, build versus buy, and what good account management looks like. Page 31.
Flapen cover for SEO Brand vs Flapen for Full-Service Amazon Management: a Flapen colleague holding a blank storyboard for the photographer
Working with Agencies

SEO Brand vs Flapen for Full-Service Amazon Management

One agency runs Amazon as a single line inside a wider digital program, the other runs Amazon only, and both get scored here on research depth.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Seller Candy vs Flapen for Full-Service Amazon Management: a Flapen colleague holding a blank storyboard for the photographer
Working with Agencies

Seller Candy vs Flapen for Full-Service Amazon Management

Outsourced Seller Central work set beside a model that employs every operator, compared on eight questions from who staffs the account to exit terms.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for ScaledOn vs Flapen for Full-Service Amazon Management: a Flapen operator planning a launch budget with a printed timeline and a calculator
Working with Agencies

ScaledOn vs Flapen for Full-Service Amazon Management

ScaledOn publishes a multichannel marketing scope and an SEO price of $2,000 a month. Flapen publishes 50 operators and about 1.4 brands to each one.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Push-Pull vs Flapen for Full-Service Amazon Management: a Flapen operator planning a launch budget with a printed timeline and a calculator
Working with Agencies

Push-Pull vs Flapen for Full-Service Amazon Management

One captured page against a published operating model, weighed on eight questions from who runs the account to which of the five traffic channels you get.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Podean vs Flapen for Full-Service Amazon Management: a Flapen operator marking milestones on a blank wall calendar at a sample table
Working with Agencies

Podean vs Flapen for Full-Service Amazon Management

Two Amazon management models measured on the same eight questions, from who runs the account to which of the five traffic channels each one actually runs.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Omnitail vs Flapen for Full-Service Amazon Management: a Flapen operator marking milestones on a blank wall calendar at a sample table
Working with Agencies

Omnitail vs Flapen for Full-Service Amazon Management

Omnitail names nine service headings across several channels and Flapen runs the Amazon account with fifty operators it employs, so ask who does the work.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Nectar vs Flapen for Full-Service Amazon Management: a Flapen operator drawing a five-step path on a whiteboard for the team
Working with Agencies

Nectar vs Flapen for Full-Service Amazon Management

One company publishes a data platform and no retainer, the other publishes 50 operators and a price list, so six written questions decide which one fits.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Marketplace Valet vs Flapen for Full-Service Amazon Management: a Flapen operator drawing a five-step path on a whiteboard for the team
Working with Agencies

Marketplace Valet vs Flapen for Full-Service Amazon Management

Two full service Amazon models weighed on the same eight questions, from which of the five traffic channels get run to what you keep the day you leave.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Logical Media Group vs Flapen for Full-Service Amazon Management: two Flapen operators counting a first modest inventory on a pallet
Working with Agencies

Logical Media Group vs Flapen for Full-Service Amazon Management

One agency puts Amazon inside a wider marketing program and one runs Amazon only with 50 in-house operators, so ask who does the work and where they sit.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Lab 916 vs Flapen for Full-Service Amazon Management: two Flapen operators counting a first modest inventory on a pallet
Working with Agencies

Lab 916 vs Flapen for Full-Service Amazon Management

One agency runs an Amazon channel as six named systems and Flapen employs its operators and studios, so eight questions decide which model fits you.
Joel Turcotte Gaucher

Joel Turcotte Gaucher