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Flower Press

Pass

Flower Press scores 68 out of 100, a Pass. Shoppers spend an estimated $1.2M a year here, search demand grew +23.5% this quarter, and an estimated 2.0% of orders come back.

Flapen Score
68
68 / 100
Top 2% of 3,143 Toys & Games niches · +22 vs the category median of 46
Market size
$1.2M/yr674K searches / yr
90-day growth
+23.5%search demand this quarter
Competition
52%top-5 click share · 23 brands · 29 sellers

Flapen Score

Flower Press against its category

The dotted line is the Toys & Games average. Past it, Flower Press is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flower Press market on Amazon at a glance

Shoppers on Amazon United States searched for Flower Press 674K times last year and spent an estimated $1.2M. The top 5 brands take 59% of clicks. Demand peaks in Apr–May. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 674K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
674K
Growth, 90 days vs prior 90
+23.5%
Conversion, latest week
5.9%
Market size, estimated
$1.2Ma year
Peak month
May2.3× the quietest month
Top search term
flower press343K searches a year

02 · Price

A sale here is worth $29.73.

Listings sell for $29.73 on average, from $11.55 to $68.12. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $29.73 that is $37K to $45K a year per listing.

Average price
$29.73inside the $15 to $100 sweet spot
Price range
$11.55–$68.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
$37K–$45K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #35 within Craft Kits. It carries 396 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
97%
Out of stock, average day
4.2%
Average rank
#35in Craft Kits
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
396per listing
Listings tracked
29

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Flower Press products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

29

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

52%

Top 20: 91%

Open market

36%

  • Brand 118%
  • Brand 212%
  • Brand 312%
  • Brand 411%
  • Brand 56%
  • Brand 65%

Demand

Flower Press search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.3×

Search terms

Top Flower Press search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flower press343K/yr
  • flower press kit197K/yr
  • flower pressing kit46K/yr
  • pressed flower kit25K/yr
  • large flower press9K/yr
  • flower pressing9K/yr
  • wooden flower press7K/yr
  • pressed flowers kit5K/yr
  • press flower kit5K/yr
  • flower presser4K/yr

Reviews and returns

What reviews say buyers love and hate about Flower Press

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
12%of negative reviews mention “Size-Overall”
2.0%of orders come back
“I was honestly worried it wouldnt all fit”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Flower Press questions

Answered from the same tracked data.