Is flower press profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 29 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +23.5%. Flapen's verdict: Launch it (68/100).

How competitive is the flower press niche?

23 brands and 29 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in flower press?

Top complaints mined from reviews: Size-Overall, Assembly/Installation, Durability. The return rate is 2.0%.

When does demand for flower press peak?

Demand peaks in Apr–May; the busiest month runs 2.3× the quietest.

What does it cost to enter the flower press niche?

Listings span $11.55–$68.12; the average listing price is $29.73 (sweet spot $15–$100). The average incumbent carries 396 reviews — the moat a new listing must climb.

flower press

Launch it

A $1.2M/yr market growing +23.5% this quarter with returns at 2.0% — clears our launch bar.

Avg price

Incredible$29.73

avg listing price — sweet spot $15–$100

Price range

Great$11.55–$68.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.2M

$1.2M/yr · 674K searches

Review moat

Great395.55

avg incumbent reviews — the moat a new listing must climb

Brand share

Great59%

top-5 brand share — no brand owns this niche

Returns

Good2.0%

return rate — above 5% kills the launch gate

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Growth

Good+23.5%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, flower press is a $1.2M/yr Amazon United States market (674K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Apr–May. Verdict: Launch it — 68/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

flower press market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: $892K–$1.2M; units × avg price
Conversion rate: 5.9%
Avg BSR: #35
Page quality: 0%
Prime: 97%
Sponsored: 93%
Out of stock: 4.2%
Avg brand age: 24 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

52%

Top 20: 91%

Open market

36%

Aboofx18%
Wakhow12%
Berstuk12%
MeRGBWLife11%
TTUGTTUG6%
Rhykoka5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +23.5% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 2.3×

Open Trend

Top flower press search terms

flower press343K/yr +26.6%5.0% conv.
flower press kit197K/yr +12.4%6.3% conv.
flower pressing kit46K/yr +60.8%5.7% conv.
pressed flower kit25K/yr +18.1%3.2% conv.
large flower press9K/yr +42.8%5.4% conv.
flower pressing9K/yr +33.7%2.6% conv.
wooden flower press7K/yr +23.6%3.5% conv.
pressed flowers kit5K/yr +27.0%2.6% conv.
press flower kit5K/yr +5.8%3.1% conv.
flower presser4K/yr +21.5%3.4% conv.

All search terms

Top flower press products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aboofx Wooden Flower Pressing Kit 11x11 Inch 10 Layers for Pressed Flowers

Aboofx$29.804.5★895 rev

Wakhow Flower Press Kit 11 x 11 Large Wooden Flower Presser for Adults & Teens | DIY Bouquet Preservation & Dried Flower Art | Ideal Gift for Nature & Craft Lovers

Wakhow$28.124.6★277 rev

MeRGBWLife Flower Press - 11x11 Wooden 10 Layer Flower Press Kit for Crafts Pressed Flowers & Plant Press Scrapbooking Bookmark Making Wedding Bouquet Preservation Dried Flowers

MeRGBWLife$28.454.3★103 rev

Berstuk Wooden Flower Press for Adults and Teens - Includes Expert Video Tutorials - Large Flower Press Kit 10.8 x 6.9 - Gift-Ready Packaging Ideal for Arts and Crafts Lovers

Berstuk$26.024.4★1,803 rev

TTUGTTUG Flower Press Kit for Adults 11 x 11 Large Wooden 10-Layer Press for DIY Floral Art Wedding Flower Drying Great Gift for DIY Flowers Lovers

TTUGTTUG$26.624.5★70 rev

Newest

by launch date

Mini Flower Press Keychain Micro Flower Press Kits with 20Pcs Paper-Portable Miniature Flowers Drying Press Kit for Arts (Style B)

Generic$14.936 rev

4mo ago

MeRGBWLife Large Flower Press Kit for Adults 10.8x6.9 Wooden 6-Layer Flower Press for Pressed Flowers Herbs & Leaves DIY Flower Preservation for Bookmarks Weddings and Craft Projects

MeRGBWLife$23.28103 rev

9mo ago

MeRGBWLife Flower Press - 11x11 Wooden 10 Layer Flower Press Kit for Crafts Pressed Flowers & Plant Press Scrapbooking Bookmark Making Wedding Bouquet Preservation Dried Flowers

MeRGBWLife$28.45103 rev

9mo ago

AIOWZZY Large Wooden Flower Press Kit 11 x 8 Multi-Layer Plant Press for Dried Flowers Plant Preservation for DIY Arts Dried Flowers Craft Tool

AIOWZZY$35.1517 rev

1y ago

TTUGTTUG Flower Press Kit for Adults 11 x 11 Large Wooden 10-Layer Press for DIY Floral Art Wedding Flower Drying Great Gift for DIY Flowers Lovers

TTUGTTUG$26.6270 rev

1y ago

What buyers say about flower press

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use20%

“easy to do”

Quality-Overall15%

“Great quality”

Size-Overall10%

“Great size”

Fun/Entertainment Experience8%

“fun to do with the children”

Instructions/User Manual/Troubleshooting6%

“Instructions are clear”

Assembly/Installation5%

“It's easy to assemble”

Value For Money5%

“it's worth the money”

Design-Overall4%

“And thr design on it is so pretty”

Gifting Purpose4%

“very fun gift”

Portability3%

“The carry bag is super convenient”

What buyers complain about

Size-Overall12%

“I was honestly worried it wouldnt all fit”

Assembly/Installation11%

“The item was missing the screws”

Durability9%

“Broke immediately on first use”

Instructions/User Manual/Troubleshooting8%

“has poor instructions”

Ease Of Use7%

“A little hard to get everything to press down”

Strength6%

“not as sturdy”

Value For Money5%

“It is expensive”

Functionality-Overall5%

“Didn't work at all”

Color2%

“they still turn brown”

Moist/Dry2%

“Thou petals did dry fast”

Top return reasons

Size-Overall36%

Defective Material/Parts12%

Functionality-Overall10%

Value For Money7%

Advertised Vs Actual Product6%

Quality-Overall4%

Ease Of Use3%

Instructions/User Manual/Troubleshooting2%

Product Condition2%

Durability2%

Common questions

Is flower press profitable to sell on Amazon United States?: The niche generates $1.2M/yr across 29 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +23.5%. Flapen's verdict: Launch it (68/100).
How competitive is the flower press niche?: 23 brands and 29 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in flower press?: Top complaints mined from reviews: Size-Overall, Assembly/Installation, Durability. The return rate is 2.0%.
When does demand for flower press peak?: Demand peaks in Apr–May; the busiest month runs 2.3× the quietest.
What does it cost to enter the flower press niche?: Listings span $11.55–$68.12; the average listing price is $29.73 (sweet spot $15–$100). The average incumbent carries 396 reviews — the moat a new listing must climb.