Halloween Crafts
Halloween Crafts shows demand growing +407.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 1% of 3,143 Toys & Games niches · +24 vs the category median of 46
Is Halloween Crafts profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Halloween Crafts is a $317K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 20% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 70/100.
Halloween Crafts: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +407.7% over the last 90 days and 1.4% of searches end in a purchase.
$317K
revenue / yr
Who owns the niche?
The top 5 brands hold 20% of demand, so 80% of the market is open.
80%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 160 products
Top Halloween Crafts products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Crayola Light-Ups - Ghost Reusable Coloring Toy & Craft Kit Light Up Ghost Cute Halloween Decor & Night Light for Kids Halloween Toy Ages 4+
- Price
- $7.59
- Rating
- 4.5/5
- Reviews
- 438
- Age
- 2y ago
YMSDZHL 3300+PCS Clay Beads Bracelet Making Kit Halloween DIY Flat Preppy Beads for Friendship Jewelry Making Polymer Heishi Beads with Charms Gifts for Teen Girls Crafts for Ages 4-12
- Price
- $5.83
- Rating
- 4.7/5
- Reviews
- 3,154
- Age
- 1y ago
Creativity for Kids Halloween Big Gem Diamond Painting Kit | Create 13 Spooky Stickers & 2 Suncatchers with 1000+ Colorful Gems | Fun for Parties Gifts & Seasonal Dcor (Ages 6+)
- Price
- $15.32
- Rating
- 4.7/5
- Reviews
- 9,734
- Age
- 4y ago
MGparty Scratch Paper Craft for Kids - 48 Pcs Halloween Magic Rainbow Scratch Paper Off Cards Set for Kids Crafts Arts Supplies Halloween Ornaments Party Games Birthday Gifts
- Price
- $6.33
- Rating
- 4.7/5
- Reviews
- 400
- Age
- 5y ago
codree 12 Pack Halloween DIY Wooden Ghost Frame Craft Unfinished Ghost Frames Wall Decoration with Paint Colors and Brush Ghost Wood Painting Crafts for Spooky Home Decor Halloween Party Favors
- Price
- $11.92
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 2mo ago
Trending
90-day click momentumcodree 12 Pack Halloween DIY Wooden Ghost Frame Craft Unfinished Ghost Frames Wall Decoration with Paint Colors and Brush Ghost Wood Painting Crafts for Spooky Home Decor Halloween Party Favors
- Price
- $11.92
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 2mo ago
80PCS Wooden Halloween Decoration Pumpkins Ornaments to Paint Happy Halloween Cutouts Unfinished DIY Blank Unfinished Ghost Spider Web Black Cat Trick or Treat Boo Ornament for Home Crafts Hanging
- Price
- $10.37
- Rating
- 4.6/5
- Reviews
- 532
- Age
- 1y ago
YMSDZHL 3300+PCS Clay Beads Bracelet Making Kit Halloween DIY Flat Preppy Beads for Friendship Jewelry Making Polymer Heishi Beads with Charms Gifts for Teen Girls Crafts for Ages 4-12
- Price
- $5.83
- Rating
- 4.7/5
- Reviews
- 3,154
- Age
- 1y ago
8 Pcs Horror Diamond Art Coasters Kits Diamond Painting Coasters Kits
- Price
- $11.27
- Rating
- 4.4/5
- Reviews
- 225
- Age
- 1y ago
Quacc 26pcs Wooden Halloween Cutout Ornaments Unfinished Wood Craft Ornaments Ghost Shapes Wooden Slices Hanging Tags Halloween Decorations for Trick or Treat Bags (13 Styles)
- Price
- $7.18
- Rating
- 4.5/5
- Reviews
- 43
- Age
- 1y ago
Newest
by launch datecodree 12 Pack Halloween DIY Wooden Ghost Frame Craft Unfinished Ghost Frames Wall Decoration with Paint Colors and Brush Ghost Wood Painting Crafts for Spooky Home Decor Halloween Party Favors
- Price
- $11.92
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 2mo ago
Renbuzhu 40PCS Halloweens Crafts Bulk: Ghosts Pumpkins Paper Suncatchers DIY Kit Party Activities Decorations Window Stained Glass Effect Art Supplies
- Price
- $15.61
- Rating
- 4.4/5
- Reviews
- 208
- Age
- 1y ago
Redtwo 3000 Pcs Halloween Clay Beads for Bracelet Making Kit Halloween Decorations Charms Jewelry Making DIY Crafts for Gifts Party Favors
- Price
- $8.80
- Rating
- 4.7/5
- Reviews
- 19,148
- Age
- 1y ago
MGAs Miniverse Make It Mini Halloween (3 Pack) Beetlejuice Mini Collectibles Mystery Blind Packaging Spooky Halloween Seasonal DIY Crafts Resin Play Replica Food NOT EDIBLE Collectors 8+
- Price
- $26.81
- Rating
- 4.8/5
- Reviews
- 536
- Age
- 1y ago
8 Pcs Horror Diamond Art Coasters Kits Diamond Painting Coasters Kits
- Price
- $11.27
- Rating
- 4.4/5
- Reviews
- 225
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
Brands
119 rising
Sellers
166
Top-5 brand share
20%
Top 20: 52%
Top-5 click share
15%
Top 20: 42%
Open market
77%
- OHOME5%
- Creativity for Kids5%
- Crayola4%
- Max Fun3%
- YMSDZHL3%
- codree3%
Halloween Crafts demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct · busiest ÷ quietest = 370.8×
Top Halloween Crafts search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- halloween crafts419K/yr
- halloween crafts for adults146K/yr
- halloween crafts for kids412K/yr
- halloween craft152K/yr
- halloween craft supplies34K/yr
- halloween activities76K/yr
- halloween arts and crafts41K/yr
- halloween craft kits35K/yr
- halloween craft kit17K/yr
- halloween arts and crafts for kids34K/yr
What reviews say buyers love and hate about Halloween Crafts
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Lots of fun”
“Excellent product”
“Good value”
“Great gift”
“Just what I was looking for”
What buyers complain about
60% of reviews“So small”
“The glue is not that sticky either”
“Quality is a bit flimsy”
“Tough to use”
“Does not come out like the pictures when your done”
Halloween Crafts return rate & reasons
Why buyers send it back, as a share of all return requests.
1.8%
Return rate
72%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Halloween Crafts questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
