halloween crafts
Worth a lookShows demand growing +407.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+407.7%90-day search growth — must beat 0% to launch
Brand share
Incredible20%top-5 brand share — no brand owns this niche
Competition
Incredible15%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great$4.49–$56.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good646.39avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.64avg listing price — sweet spot $15–$100
Market size
Good$317K$317K/yr · 1.8M searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, halloween crafts is a $317K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 20% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 70/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
halloween crafts market data
- Units sold / yr
- 80K–100K
- avg 500–750/product
- Revenue / yr
- $1.0M–$1.3M
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #2,215
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 73%
- Out of stock
- 18.7%
- Avg brand age
- 27 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
119 rising
Sellers
166
Top-5 brand share
20%
Top 20: 52%
Top-5 click share
15%
Top 20: 42%
Open market
77%
- OHOME5%
- Creativity for Kids5%
- Crayola4%
- Max Fun3%
- YMSDZHL3%
- codree3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +407.7% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 370.8×
Top halloween crafts search terms
- halloween crafts419K/yr
- halloween crafts for adults146K/yr
- halloween crafts for kids412K/yr
- halloween craft152K/yr
- halloween craft supplies34K/yr
- halloween activities76K/yr
- halloween arts and crafts41K/yr
- halloween craft kits35K/yr
- halloween craft kit17K/yr
- halloween arts and crafts for kids34K/yr
Top halloween crafts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayola Light-Ups - Ghost Reusable Coloring Toy & Craft Kit Light Up Ghost Cute Halloween Decor & Night Light for Kids Halloween Toy Ages 4+
Crayola$7.594.5★438 rev
YMSDZHL 3300+PCS Clay Beads Bracelet Making Kit Halloween DIY Flat Preppy Beads for Friendship Jewelry Making Polymer Heishi Beads with Charms Gifts for Teen Girls Crafts for Ages 4-12
YMSDZHL$5.834.7★3,154 rev
Creativity for Kids Halloween Big Gem Diamond Painting Kit | Create 13 Spooky Stickers & 2 Suncatchers with 1000+ Colorful Gems | Fun for Parties Gifts & Seasonal Dcor (Ages 6+)
Creativity for Kids$15.324.7★9,734 rev
MGparty Scratch Paper Craft for Kids - 48 Pcs Halloween Magic Rainbow Scratch Paper Off Cards Set for Kids Crafts Arts Supplies Halloween Ornaments Party Games Birthday Gifts
MGparty$6.334.7★400 rev
codree 12 Pack Halloween DIY Wooden Ghost Frame Craft Unfinished Ghost Frames Wall Decoration with Paint Colors and Brush Ghost Wood Painting Crafts for Spooky Home Decor Halloween Party Favors
codree$11.924.4★9 rev
Newest
by launch datecodree 12 Pack Halloween DIY Wooden Ghost Frame Craft Unfinished Ghost Frames Wall Decoration with Paint Colors and Brush Ghost Wood Painting Crafts for Spooky Home Decor Halloween Party Favors
codree$11.929 rev
Renbuzhu 40PCS Halloweens Crafts Bulk: Ghosts Pumpkins Paper Suncatchers DIY Kit Party Activities Decorations Window Stained Glass Effect Art Supplies
Renbuzhu$15.61208 rev
Redtwo 3000 Pcs Halloween Clay Beads for Bracelet Making Kit Halloween Decorations Charms Jewelry Making DIY Crafts for Gifts Party Favors
Redtwo$8.8019,148 rev
MGAs Miniverse Make It Mini Halloween (3 Pack) Beetlejuice Mini Collectibles Mystery Blind Packaging Spooky Halloween Seasonal DIY Crafts Resin Play Replica Food NOT EDIBLE Collectors 8+
MGA's Miniverse$26.81536 rev
8 Pcs Horror Diamond Art Coasters Kits Diamond Painting Coasters Kits
NEGEKFKX$11.27225 rev
Trending
90-day click momentumcodree 12 Pack Halloween DIY Wooden Ghost Frame Craft Unfinished Ghost Frames Wall Decoration with Paint Colors and Brush Ghost Wood Painting Crafts for Spooky Home Decor Halloween Party Favors
codree$11.924.4★
80PCS Wooden Halloween Decoration Pumpkins Ornaments to Paint Happy Halloween Cutouts Unfinished DIY Blank Unfinished Ghost Spider Web Black Cat Trick or Treat Boo Ornament for Home Crafts Hanging
Sophena$10.374.6★
YMSDZHL 3300+PCS Clay Beads Bracelet Making Kit Halloween DIY Flat Preppy Beads for Friendship Jewelry Making Polymer Heishi Beads with Charms Gifts for Teen Girls Crafts for Ages 4-12
YMSDZHL$5.834.7★
8 Pcs Horror Diamond Art Coasters Kits Diamond Painting Coasters Kits
NEGEKFKX$11.274.4★
Quacc 26pcs Wooden Halloween Cutout Ornaments Unfinished Wood Craft Ornaments Ghost Shapes Wooden Slices Hanging Tags Halloween Decorations for Trick or Treat Bags (13 Styles)
Quacc$7.184.5★
What buyers say about halloween crafts
What buyers praise and complain about, mined from review topics.What buyers love
“Lots of fun”
“Excellent product”
“Good value”
“Great gift”
“Just what I was looking for”
“Super easy to use”
“The colors are vibrant”
“Perfect size”
“Such cute designs”
“Shiny sparkle gems”
What buyers complain about
“So small”
“The glue is not that sticky either”
“Quality is a bit flimsy”
“Tough to use”
“Does not come out like the pictures when your done”
“Was disappointed in color as there is no shading so kind of boring”
“The price feels a little high”
“weird I did my best to fix it”
“Wording is not really well drawn out”
“Didnt realize I had to assemble myself”
Top return reasons
Common questions
- Is halloween crafts profitable to sell on Amazon United States?
- The niche generates $317K/yr across 160 tracked products. 1 of 36 products launched in the last 360 days are still selling. 90-day search growth is +407.7%. Flapen's verdict: Worth a look (70/100).
- How competitive is the halloween crafts niche?
- 119 brands and 166 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 20% of demand.
- What do buyers complain about in halloween crafts?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 1.8%.
- When does demand for halloween crafts peak?
- Demand peaks in Sep–Oct; the busiest month runs 370.8× the quietest.
- What does it cost to enter the halloween crafts niche?
- Listings span $4.49–$56.71; the average listing price is $12.64 (sweet spot $15–$100). The average incumbent carries 646 reviews — the moat a new listing must climb.