Halloween Crafts

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +407.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $317K a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

+407.7%

Conversion, latest week

1.4%

Market size, estimated

$317Ka year

Peak month

October370.8× the quietest month

Top search term

halloween crafts419K searches a year

Listings sell for $12.64 on average, from $4.49 to $56.71. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 500 to 750 of them. At $12.64 that is $6K to $9K a year per listing.

Average price

$12.64under the $15 to $100 sweet spot

Price range

$4.49–$56.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

1.8%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #2,215 within Craft Kits. It carries 646 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

88%

Out of stock, average day

18.7%

Average rank

#2,215in Craft Kits

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

646per listing

Listings tracked

160

36 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

36

Successful launches

1Amazon's first-year sales bar

Average brand age

27 months