Kpop Dolls
PassKpop Dolls scores 70 out of 100, a Pass. Shoppers spend an estimated $3.4M a year here, demand is soft, at -14.9% this quarter, and an estimated 0.5% of orders come back.
- Flapen Score
- 70 / 100Top 1% of 3,143 Toys & Games niches · +24 vs the category median of 4670
- Market size
- $3.4M/yr3.3M searches / yr
- 90-day growth
- -14.9%search demand this quarter
- Competition
- 38%top-5 click share · 24 brands · 127 sellers
Flapen Score
Kpop Dolls against its category
The dotted line is the Toys & Games average. Past it, Kpop Dolls is stronger. Inside it, weaker.
Market
The Kpop Dolls market on Amazon at a glance
Shoppers on Amazon United States searched for Kpop Dolls 3.3M times last year and spent an estimated $3.4M. The top 5 brands take 76% of clicks. Flapen scores it 70 out of 100, a Pass.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.4M a year.
- Searches, last 12 months
- 3.3M
- Growth, 90 days vs prior 90
- -14.9%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $3.4Ma year
- Top search term
- k pop demon hunters dolls813K searches a year
02 · Price
A sale here is worth $25.93.
Listings sell for $25.93 on average, from $3.95 to $68.30. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $25.93 that is $13K to $19K a year per listing.
- Average price
- $25.93inside the $15 to $100 sweet spot
- Price range
- $3.95–$68.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $13K–$19K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #1,416 within Dolls. It carries 220 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 76%
- Out of stock, average day
- 13.7%
- Average rank
- #1,416in Dolls
- Average rating
- 4.19 starsAmazon United States average 4.42 stars
- Average reviews
- 220per listing
- Listings tracked
- 45
04 · Newcomers
38 of last year's 44 launches cleared the first-year sales bar.
44 products launched here in the last 12 months. 38 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 44
- Successful launches
- 38Amazon's first-year sales bar
- Average brand age
- 19 months
Products
Top Kpop Dolls products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KPop Demon Hunters Officially Licensed 2-Pc Pajamas Set Girls 514 Yrs Soft PJs Lounge Set T Shirt Shorts Gifts for Girls (9-10 Years Black Huntrix)
- Price
- $26.75
- Rating
- 4.6/5
- Reviews
- 1,070
- Age
- 9mo ago

Mattel Kpop Demon Hunters HUNTR/X Rumi Fashion Doll
- Price
- $27.52
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 1mo ago

Mattel Kpop Demon Hunters HUNTR/X Rumi Golden Singing Doll
- Price
- $33.08
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 1mo ago

KPop Demon Hunters Officially Licensed 2-Pc Pajamas Set Girls 514 Yrs Soft PJs Lounge Set T Shirt Shorts Gifts for Girls (7-8 Years Black Huntrix)
- Price
- $28.52
- Rating
- 4.6/5
- Reviews
- 1,070
- Age
- 9mo ago

Mattel Kpop Demon Hunters HUNTR/X Mira Fashion Doll
- Price
- $27.50
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 1mo ago
Trending
estimated 90-day click momentum
Mattel Kpop Demon Hunters HUNTR/X Mira Golden Singing Doll
- Price
- $32.99
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 1mo ago

OLKIHNSDU Demon Hunters 11.5 Fashion Doll for Articulated Girl Group Doll Perfect Christmas and Birthdays Toy Gift for Girls Fans
- Price
- $30.02
- Rating
- 2.9/5
- Reviews
- 21
- Age
- 4mo ago

OLKIHNSDU Des 11.5 Fashion Doll for Articulated Girl Group Doll Perfect Christmas and Birthdays Toy Gift for Girls Fans
- Price
- $33.83
- Rating
- 3.0/5
- Reviews
- 19
- Age
- 3mo ago

6Pcs Demon Hunters Toys Dolls 3.94 Inch PVC Action Figure Set Collectible Figure for Fans with Gift Box Gift for Anime & K-pop Lovers Game
- Price
- $37.75
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 3mo ago

KAIYUN 3-Pack Demon Hunters Toys Action Dolls Set 11.5-inch Poseable Dolls with Movable Joints Collectible Model Toys for Fans and Kids Game Gift
- Price
- $32.77
- Rating
- 3.4/5
- Reviews
- 11
- Age
- 2mo ago
Newest
by launch date
Little People Collector Kpop Demon Hunters: HUNTR/X Special Edition Set for Movie Fans 3 Figures in a Display Package
- Price
- $20.83
- Rating
- 4.8/5
- Reviews
- 48
- Age
- 1mo ago

BURHAIR 3Pcs Demon Hunters Toys Action Dolls Set 11.5-inch Poseable Dolls with Movable Joints Collectible Model Toys for Fans and Kids Game Gift
- Price
- $29.93
- Rating
- 2.8/5
- Reviews
- 15
- Age
- 1mo ago

Mattel Kpop Demon Hunters HUNTR/X Rumi Fashion Doll
- Price
- $27.52
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 1mo ago

Mattel Kpop Demon Hunters HUNTR/X Rumi Golden Singing Doll
- Price
- $33.08
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 1mo ago

Mattel Kpop Demon Hunters HUNTR/X Mira Fashion Doll
- Price
- $27.50
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 1mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
24 rising
Sellers
127
Est. top-5 brand share
76%
Top 20: 97%
Est. top-5 click share
38%
Top 20: 78%
Open market
21%
- Mattel40%
- KPop Demon Hunters21%
- OLKIHNSDU7%
- Horizon Group USA5%
- Lonvichtt3%
- Squishmallows3%
Demand
Kpop Dolls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 4.4× · 9 of 12 months tracked
Search terms
Top Kpop Dolls search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- k pop demon hunters dolls813K/yr
- demon hunters toys600K/yr
- kpop toys217K/yr
- huntrix toys251K/yr
- kpop dolls277K/yr
- mattel kpop demon hunters dolls31K/yr
- demon hunters dolls104K/yr
- k pop toys111K/yr
- demon hunter toys133K/yr
- k pop dolls159K/yr
Reviews and returns
What reviews say buyers love and hate about Kpop Dolls
We read the reviews and the return reasons for every product selling here.
“Cheap quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kpop Dolls questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








