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First Day of School Board

Pass

First Day of School Board scores 68 out of 100, a Pass. Shoppers spend an estimated $1.5M a year here, search demand grew +900.8% this quarter, and an estimated 3.6% of orders come back.

Filters Trending No Dominant Brand Out of Stock
Flapen Score
68
68 / 100Top 2% of 3,143 Toys & Games niches · +22 vs the category median of 46
Market size
$1.5M/yr3.2M searches / yr
90-day growth
+900.8%search demand this quarter
Competition
42%top-5 click share · 33 brands · 40 sellers

Flapen Score

First Day of School Board against its category

The dotted line is the Toys & Games average. Past it, First Day of School Board is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The First Day of School Board market on Amazon at a glance

Shoppers on Amazon United States searched for First Day of School Board 3.2M times last year and spent an estimated $1.5M. The top 5 brands take 54% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +900.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
3.2M
Growth, 90 days vs prior 90
+900.8%
Conversion, latest week
3.7%
Market size, estimated
$1.5Ma year
Peak month
August158.5× the quietest month
Top search term
first day of school sign1.7M searches a year

02 · Price

A sale here is worth $12.35.

Listings sell for $12.35 on average, from $5.45 to $35.56. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At $12.35 that is $62K to $74K a year per listing.

Average price
$12.35under the $15 to $100 sweet spot
Price range
$5.45–$35.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
5,000–6,000
Revenue per listing a year
$62K–$74K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #9,468 within Drawing & Writing Boards. It carries 845 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
6.2%
Average rank
#9,468in Drawing & Writing Boards
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
845per listing
Listings tracked
46

04 · Newcomers

3 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
3Amazon's first-year sales bar
Average brand age
19 months

Products

Top First Day of School Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

33 rising

Sellers

40

Top-5 brand share

54%

Top 20: 91%

Top-5 click share

42%

Top 20: 79%

Open market

41%

  • Brand 115%
  • Brand 215%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

First Day of School Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 158.5×

Search terms

Top First Day of School Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • first day of school sign1.7M/yr
  • first day of school229K/yr
  • last day of school sign48K/yr
  • first and last day of school sign51K/yr
  • 1st day of school sign157K/yr
  • back to school sign202K/yr
  • first day of school board259K/yr
  • first day of kindergarten sign68K/yr
  • my first day of school sign64K/yr
  • school signs for kids first and last day37K/yr

Reviews and returns

What reviews say buyers love and hate about First Day of School Board

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Writing Experience”
3.6%of orders come back
“then they stop writing”
A buyer, on “Writing Experience”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

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FAQ

Common First Day of School Board questions

Answered from the same tracked data.