First Day of School Board
PassFirst Day of School Board scores 68 out of 100, a Pass. Shoppers spend an estimated $1.5M a year here, search demand grew +900.8% this quarter, and an estimated 3.6% of orders come back.
- Flapen Score
- 68 / 100Top 2% of 3,143 Toys & Games niches · +22 vs the category median of 4668
- Market size
- $1.5M/yr3.2M searches / yr
- 90-day growth
- +900.8%search demand this quarter
- Competition
- 42%top-5 click share · 33 brands · 40 sellers
Flapen Score
First Day of School Board against its category
The dotted line is the Toys & Games average. Past it, First Day of School Board is stronger. Inside it, weaker.
Market
The First Day of School Board market on Amazon at a glance
Shoppers on Amazon United States searched for First Day of School Board 3.2M times last year and spent an estimated $1.5M. The top 5 brands take 54% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +900.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.
- Searches, last 12 months
- 3.2M
- Growth, 90 days vs prior 90
- +900.8%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $1.5Ma year
- Peak month
- August158.5× the quietest month
- Top search term
- first day of school sign1.7M searches a year
02 · Price
A sale here is worth $12.35.
Listings sell for $12.35 on average, from $5.45 to $35.56. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At $12.35 that is $62K to $74K a year per listing.
- Average price
- $12.35under the $15 to $100 sweet spot
- Price range
- $5.45–$35.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $62K–$74K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #9,468 within Drawing & Writing Boards. It carries 845 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 98%
- Out of stock, average day
- 6.2%
- Average rank
- #9,468in Drawing & Writing Boards
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 845per listing
- Listings tracked
- 46
04 · Newcomers
3 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 19 months
Products
Top First Day of School Board products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Double-Sided First Day of School Board 12 10 Inches Back to School Sign
- Price
- $7.16
- Rating
- 4.6/5
- Reviews
- 896
- Age
- 3y ago
First Day Last Day of School Double Sided Sign with Frame (Reusable Dry Erase Board for Liquid Chalk Markers - 9.17 x 13.27)
- Price
- $14.38
- Rating
- 4.7/5
- Reviews
- 974
- Age
- 4y ago
First Day of School Sign Board with Liquid Chalk Markers - 14x11 Double-Sided & Reusable Board - My First and Last Day - Back to School Supplies - First Day of Kindergarten Preschool
- Price
- $16.35
- Rating
- 4.6/5
- Reviews
- 4,552
- Age
- 5y ago
First and Last Day of School Board Sign with 6 Liquid Chalk Markers Pencil Banner & 5 Pcs School Balloons - 14x11 Double-Sided - Back to School Supplies for Kindergarten Preschool
- Price
- $10.53
- Rating
- 4.7/5
- Reviews
- 534
- Age
- 2y ago
First & Last Day of School Signs with 6 Writing Pens 10 x 12 Inch Double Sided Back to School Board Reusable Wooden 1st Day of Preschool/Kindergarten Photo Props
- Price
- $9.59
- Rating
- 4.7/5
- Reviews
- 3,116
- Age
- 5y ago
Trending
estimated 90-day click momentum
BEAWART First & Last Day of School Sign for Kids 2 Pack 10x14 Dry Erase
- Price
- $9.20
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 4mo ago
My First Day of School Sign First and Last Day of School Board
- Price
- $21.27
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 3mo ago
My First Day of School Sign First and Last Day of School Board
- Price
- $21.12
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 2mo ago
Beautiful First and Last Day of School Board Sign - Modern and Large Back to School Sign for Lasting Memories - Perfect Dry-Erase Photo Prop for Kindergarten
- Price
- $6.31
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 4mo ago
First Day of School Sign: First and Last Day of School Board - 1411 Back to School Sign - 1st Day of School Sign - Reusable School Signs for Kids First and Last Day - Photo Prop to Record Memories
- Price
- $6.96
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 2mo ago
Newest
by launch dateFirst Day of School Sign: First and Last Day of School Board - 1411 Back to School Sign - 1st Day of School Sign - Reusable School Signs for Kids First and Last Day - Photo Prop to Record Memories
- Price
- $6.96
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 2mo ago
My First Day of School Sign First and Last Day of School Board
- Price
- $21.12
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 2mo ago
My First Day of School Sign First and Last Day of School Board
- Price
- $21.27
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 3mo ago
Beautiful First and Last Day of School Board Sign - Modern and Large Back to School Sign for Lasting Memories - Perfect Dry-Erase Photo Prop for Kindergarten
- Price
- $6.31
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 4mo ago
BEAWART First & Last Day of School Sign for Kids 2 Pack 10x14 Dry Erase
- Price
- $9.20
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
33 rising
Sellers
40
Est. top-5 brand share
54%
Top 20: 91%
Est. top-5 click share
42%
Top 20: 79%
Open market
41%
- GSM Brands15%
- Melisheer15%
- Momo & Nashi10%
- multiwins8%
- DINIZON6%
- Hadley Designs5%
Demand
First Day of School Board search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 158.5×
Search terms
Top First Day of School Board search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- first day of school sign1.7M/yr
- first day of school229K/yr
- last day of school sign48K/yr
- first and last day of school sign51K/yr
- 1st day of school sign157K/yr
- back to school sign202K/yr
- first day of school board259K/yr
- first day of kindergarten sign68K/yr
- my first day of school sign64K/yr
- school signs for kids first and last day37K/yr
Reviews and returns
What reviews say buyers love and hate about First Day of School Board
We read the reviews and the return reasons for every product selling here.
“then they stop writing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common First Day of School Board questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data