First Day of School Board
First Day of School Board clears our launch bar: a $1.5M/yr market growing +900.8% this quarter with returns at 3.6%.
Flapen Score
Top 2% of 3,143 Toys & Games niches · +22 vs the category median of 46
Is First Day of School Board profitable on Amazon?
According to Flapen's Amazon United States niche tracking, First Day of School Board is a $1.5M/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Launch it — 68/100.
First Day of School Board: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +900.8% over the last 90 days and 3.7% of searches end in a purchase.
$1.5M
revenue / yr
Who owns the niche?
The top 5 brands hold 54% of demand, so 46% of the market is open.
46%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 46 products
Top First Day of School Board products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Double-Sided First Day of School Board 12 10 Inches Back to School Sign
- Price
- $7.16
- Rating
- 4.6/5
- Reviews
- 896
- Age
- 3y ago
First Day Last Day of School Double Sided Sign with Frame (Reusable Dry Erase Board for Liquid Chalk Markers - 9.17 x 13.27)
- Price
- $14.38
- Rating
- 4.7/5
- Reviews
- 974
- Age
- 4y ago
First Day of School Sign Board with Liquid Chalk Markers - 14x11 Double-Sided & Reusable Board - My First and Last Day - Back to School Supplies - First Day of Kindergarten Preschool
- Price
- $16.35
- Rating
- 4.6/5
- Reviews
- 4,552
- Age
- 5y ago
First and Last Day of School Board Sign with 6 Liquid Chalk Markers Pencil Banner & 5 Pcs School Balloons - 14x11 Double-Sided - Back to School Supplies for Kindergarten Preschool
- Price
- $10.53
- Rating
- 4.7/5
- Reviews
- 534
- Age
- 2y ago
First & Last Day of School Signs with 6 Writing Pens 10 x 12 Inch Double Sided Back to School Board Reusable Wooden 1st Day of Preschool/Kindergarten Photo Props
- Price
- $9.59
- Rating
- 4.7/5
- Reviews
- 3,116
- Age
- 5y ago
Trending
90-day click momentum
BEAWART First & Last Day of School Sign for Kids 2 Pack 10x14 Dry Erase
- Price
- $9.20
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 4mo ago
My First Day of School Sign First and Last Day of School Board
- Price
- $21.27
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 3mo ago
My First Day of School Sign First and Last Day of School Board
- Price
- $21.12
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 2mo ago
Beautiful First and Last Day of School Board Sign - Modern and Large Back to School Sign for Lasting Memories - Perfect Dry-Erase Photo Prop for Kindergarten
- Price
- $6.31
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 4mo ago
First Day of School Sign: First and Last Day of School Board - 1411 Back to School Sign - 1st Day of School Sign - Reusable School Signs for Kids First and Last Day - Photo Prop to Record Memories
- Price
- $6.96
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 2mo ago
Newest
by launch dateFirst Day of School Sign: First and Last Day of School Board - 1411 Back to School Sign - 1st Day of School Sign - Reusable School Signs for Kids First and Last Day - Photo Prop to Record Memories
- Price
- $6.96
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 2mo ago
My First Day of School Sign First and Last Day of School Board
- Price
- $21.12
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 2mo ago
My First Day of School Sign First and Last Day of School Board
- Price
- $21.27
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 3mo ago
Beautiful First and Last Day of School Board Sign - Modern and Large Back to School Sign for Lasting Memories - Perfect Dry-Erase Photo Prop for Kindergarten
- Price
- $6.31
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 4mo ago
BEAWART First & Last Day of School Sign for Kids 2 Pack 10x14 Dry Erase
- Price
- $9.20
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 4mo ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
33 rising
Sellers
40
Top-5 brand share
54%
Top 20: 91%
Top-5 click share
42%
Top 20: 79%
Open market
41%
- GSM Brands15%
- Melisheer15%
- Momo & Nashi10%
- multiwins8%
- DINIZON6%
- Hadley Designs5%
First Day of School Board demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 158.5×
Top First Day of School Board search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- first day of school sign1.7M/yr
- first day of school229K/yr
- last day of school sign48K/yr
- first and last day of school sign51K/yr
- 1st day of school sign157K/yr
- back to school sign202K/yr
- first day of school board259K/yr
- first day of kindergarten sign68K/yr
- my first day of school sign64K/yr
- school signs for kids first and last day37K/yr
What reviews say buyers love and hate about First Day of School Board
What buyers mention most, as a share of all reviews.
What buyers love
65% of reviews“Cute product”
“the board itself feels durable”
“Color is vibrant”
“Great value”
“Great size”
What buyers complain about
47% of reviews“then they stop writing”
“Awful quality”
“the lettering isnt as dark as the other one”
“This is essentially thick cardboard”
“it just gets messy”
First Day of School Board return rate & reasons
Why buyers send it back, as a share of all return requests.
3.6%
Return rate
43%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common First Day of School Board questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
