Chalk
MaybeShoppers spend an estimated $6.9M a year here. But demand is soft, at -18.6% this quarter, so Chalk is a Maybe.
- Flapen Score
- 64 / 100Top 3% of 3,143 Toys & Games niches · +18 vs the category median of 4664
- Market size
- $6.9M/yr3.9M searches / yr
- 90-day growth
- -18.6%search demand this quarter
- Competition
- 48%top-5 click share · 19 brands · 102 sellers
Flapen Score
Chalk against its category
The dotted line is the Toys & Games average. Past it, Chalk is stronger. Inside it, weaker.
Market
The Chalk market on Amazon at a glance
Shoppers on Amazon United States searched for Chalk 3.9M times last year and spent an estimated $6.9M. The top 5 brands take 67% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 13.0% of those searches ended in a purchase.
Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.9M a year.
- Searches, last 12 months
- 3.9M
- Growth, 90 days vs prior 90
- -18.6%
- Conversion, latest week
- 13.0%
- Market size, estimated
- $6.9Ma year
- Peak month
- April4.2× the quietest month
- Top search term
- chalk1.8M searches a year
02 · Price
A sale here is worth $13.76.
Listings sell for $13.76 on average, from $0.98 to $35.76. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 10,000 to 12,500 of them. At $13.76 that is $138K to $172K a year per listing.
- Average price
- $13.76under the $15 to $100 sweet spot
- Price range
- $0.98–$35.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $138K–$172K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #24 within Drawing & Painting Supplies. It carries 3,039 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #24in Drawing & Painting Supplies
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 3,039per listing
- Listings tracked
- 37
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Chalk products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kid Made Modern Non Toxic Sidewalk Chalk Bucket (24 Count) - Washable Colored Chalk Bulk Set for Kids and Toddlers Outdoor Games
- Price
- $12.64
- Rating
- 4.7/5
- Reviews
- 1,805
- Age
- 2y ago

Sunny Days Entertainment Sidewalk Chalk Set for Kids with Storage Washable Jumbo Colored Chalk for Outdoor Play and Chalkboard Art - Ages 3+ (20 Pieces Multicolor)
- Price
- $5.51
- Rating
- 4.7/5
- Reviews
- 2,345
- Age
- 6y ago

Crayola Ultimate Washable Chalk Collection (64ct) Bulk Outdoor Sidewalk Chalk for Kids Outdoor Activities & Spring Crafts Gifts for Kids
- Price
- $17.12
- Rating
- 4.7/5
- Reviews
- 9,941
- Age
- 9y ago

Colorations Sidewalk Chalk 50pc 4 x 1 Washable Bright Colored Chalk Set Fun Kid Art Colors & Patterns Draw on Classroom Chalkboard or Outdoor Playground Jumbo Bulk
- Price
- $13.29
- Rating
- 4.6/5
- Reviews
- 1,903
- Age
- 10y ago

NewFamily Dustless Chalk for Kids with Holder 12 Colors Non-Toxic Chalkboard Chalk Mess-Free Drawing Chalk for Toddlers Blackboard Easel Board Classroom & Home Art Supplies
- Price
- $13.10
- Rating
- 3.9/5
- Reviews
- 2,051
- Age
- 3y ago
Trending
estimated 90-day click momentum
30-Count Assorted Jumbo Sidewalk Chalk Washable Neon Jumbo Colored Chalk Great for Outdoor Art Boys and Girls Kids Perfect For Party Favors 4 Inches Tall 30-Pack Comes In 10 Neon Colors
- Price
- $9.97
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 9mo ago

16 PCS Sidewalk Chalk for Kids - 16 Colors Non-Toxic Washable Jumbo Outdoor Chalks - Set of Outdoor Paint for Kids and Toddlers - Chalkboard Toys - Perfect for Party & Creative Play
- Price
- $7.88
- Rating
- 4.7/5
- Reviews
- 4,229
- Age
- 6mo ago

Cra-Z-Art Colored Chalk 16 Count (10801-48) Assorted
- Price
- $1.00
- Rating
- 4.1/5
- Reviews
- 4,965
- Age
- 14y ago

MAQIHAN 16PCS Sidewalk Chalk Bulk - 6 Colors Washable Outdoor Chalk Bucket
- Price
- $6.47
- Rating
- 3.8/5
- Reviews
- 154
- Age
- 2y ago

20 PCS Sidewalk Chalk for Kids - 13 Colors Bucket - Non-Toxic Washable Jumbo Chalks - Bulk Colored Set for Kids & Toddlers Outdoor Play Chalkboard Art - Easy Carry & Mess-Free Storage
- Price
- $9.39
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 6mo ago
Newest
by launch date
20 PCS Sidewalk Chalk for Kids - 13 Colors Bucket - Non-Toxic Washable Jumbo Chalks - Bulk Colored Set for Kids & Toddlers Outdoor Play Chalkboard Art - Easy Carry & Mess-Free Storage
- Price
- $9.39
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 6mo ago

16 PCS Sidewalk Chalk for Kids - 16 Colors Non-Toxic Washable Jumbo Outdoor Chalks - Set of Outdoor Paint for Kids and Toddlers - Chalkboard Toys - Perfect for Party & Creative Play
- Price
- $7.88
- Rating
- 4.7/5
- Reviews
- 4,229
- Age
- 6mo ago

30-Count Assorted Jumbo Sidewalk Chalk Washable Neon Jumbo Colored Chalk Great for Outdoor Art Boys and Girls Kids Perfect For Party Favors 4 Inches Tall 30-Pack Comes In 10 Neon Colors
- Price
- $9.97
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 9mo ago

Dustless Chalk for Kids Indoor Chalkboard 12 Colors Washable Sidewalk Chalk Set with Protective Box Mess-Free for Drawing on Chalkboards Papers Sidewalks Perfect for Toddlers Boys Girls Kids
- Price
- $11.15
- Rating
- 4.1/5
- Reviews
- 282
- Age
- 11mo ago

Crayola Washable Outdoor Sidewalk Chalk Collection (130ct) Bulk Anti-Roll Chalk Sticks for Kids Outdoor Toys & Activities Teacher Appreciation Gifts Ages 4 5 6
- Price
- $30.26
- Rating
- 4.7/5
- Reviews
- 9,941
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
102
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 84%
Open market
24%
- Crayola16%
- Kid Made Modern14%
- Sunny Days Entertainment14%
- JOYIN13%
- Colorations10%
- Fat Zebra Designs8%
Demand
Chalk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 4.2×
Search terms
Top Chalk search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chalk1.8M/yr
- sidewalk chalk966K/yr
- sidewalk chalk for kids326K/yr
- chalk for kids219K/yr
- outdoor chalk60K/yr
- chalk for toddlers 1-394K/yr
- sidewalk chalk for toddlers75K/yr
- kids chalk49K/yr
- chalk sidewalk36K/yr
- toddler chalk47K/yr
Reviews and returns
What reviews say buyers love and hate about Chalk
We read the reviews and the return reasons for every product selling here.
“Broken”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chalk questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








