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Bf Gifts

Maybe

The top 5 brands take only 31% of clicks. But demand is soft, at -5.5% this quarter, so Bf Gifts is a Maybe.

Flapen Score
64
64 / 100
Top 3% of 3,143 Toys & Games niches · +18 vs the category median of 46
Market size
$1.6M/yr3.6M searches / yr
90-day growth
-5.5%search demand this quarter
Competition
26%top-5 click share · 65 brands · 108 sellers

Flapen Score

Bf Gifts against its category

The dotted line is the Toys & Games average. Past it, Bf Gifts is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bf Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Bf Gifts 3.6M times last year and spent an estimated $1.6M. The top 5 brands take 31% of clicks. Demand peaks in Nov–Dec. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
3.6M
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
1.7%
Market size, estimated
$1.6Ma year
Peak month
December5.5× the quietest month
Top search term
anniversary gift for couple874K searches a year

02 · Price

A sale here is worth $25.93.

Listings sell for $25.93 on average, from $6.08 to $69.91. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 250 to 500 of them. At $25.93 that is $6K to $13K a year per listing.

Average price
$25.93inside the $15 to $100 sweet spot
Price range
$6.08–$69.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
250–500
Revenue per listing a year
$6K–$13K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #720 within Dedicated Deck Card Games. It carries 2,837 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
93%
Out of stock, average day
2.2%
Average rank
#720in Dedicated Deck Card Games
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,837per listing
Listings tracked
70

04 · Newcomers

6 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
6Amazon's first-year sales bar
Average brand age
32 months

Products

Top Bf Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

65 falling

Sellers

108

Top-5 brand share

31%

Top 20: 65%

Top-5 click share

26%

Top 20: 60%

Open market

65%

  • Brand 113%
  • Brand 26%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Bf Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Bf Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anniversary gift for couple874K/yr
  • couples468K/yr
  • couple355K/yr
  • his and hers gifts403K/yr
  • date night330K/yr
  • anniversary gifts for couple146K/yr
  • wedding anniversary gifts for couple113K/yr
  • wedding anniversary gifts75K/yr
  • anniversary gifts for parents67K/yr
  • couples activities113K/yr

Reviews and returns

What reviews say buyers love and hate about Bf Gifts

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Gifting Purpose”
13%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Little small”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bf Gifts questions

Answered from the same tracked data.