Barbie Mermaid

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +40.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+40.8%

Conversion, latest week

4.8%

Market size, estimated

$1.2Ma year

Peak month

December5.3× the quietest month

Top search term

mermaid barbie592K searches a year

Listings sell for $19.39 on average, from $6.36 to $49.08. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $19.39 that is $29K to $39K a year per listing.

Average price

$19.39inside the $15 to $100 sweet spot

Price range

$6.36–$49.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$29K–$39K

Returns

1.4%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #599 within Dolls. It carries 3,774 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#599in Dolls

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

3,774per listing

Listings tracked

41

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

38 months