Barbie Clothes

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

3.5M

Growth, 90 days vs prior 90

+0.7%

Conversion, latest week

3.5%

Market size, estimated

$1.8Ma year

Peak month

December4.5× the quietest month

Top search term

barbie clothes1.9M searches a year

Listings sell for $14.37 on average, from $6.15 to $34.97. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At $14.37 that is $43K to $57K a year per listing.

Average price

$14.37under the $15 to $100 sweet spot

Price range

$6.15–$34.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

3,000–4,000

Revenue per listing a year

$43K–$57K

Returns

1.2%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Doll Accessories. It carries 1,752 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#96in Doll Accessories

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

1,752per listing

Listings tracked

38

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

6Amazon's first-year sales bar

Average brand age

37 months