Baby Toys 1 Year Old Boy

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $572K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

+24.1%

Conversion, latest week

2.2%

Market size, estimated

$572Ka year

Peak month

December2.4× the quietest month

Top search term

first birthday gifts165K searches a year

Listings sell for $26.10 on average, from $6.20 to $83.92. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $26.10 that is $3K to $7K a year per listing.

Average price

$26.10inside the $15 to $100 sweet spot

Price range

$6.20–$83.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

2.4%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #20 within Early Development & Activity Toys. It carries 9,734 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

98%

Out of stock, average day

1.4%

Average rank

#20in Early Development & Activity Toys

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

9,734per listing

Listings tracked

89

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

36 months