Baby Doll

Shoppers searched for this 26.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.9M a year.

Searches, last 12 months

26.3M

Growth, 90 days vs prior 90

+3.0%

Conversion, latest week

0.9%

Market size, estimated

$9.9Ma year

Peak month

December5.3× the quietest month

Top search term

baby doll5.9M searches a year

Listings sell for $41.07 on average, from $13.07 to $154.83. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 3,000 to 4,000 of them. At $41.07 that is $123K to $164K a year per listing.

Average price

$41.07inside the $15 to $100 sweet spot

Price range

$13.07–$154.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

3,000–4,000

Revenue per listing a year

$123K–$164K

Returns

2.9%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #276 within Dolls. It carries 1,775 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.1%

Average rank

#276in Dolls

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

1,775per listing

Listings tracked

106

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

8Amazon's first-year sales bar

Average brand age

41 months