Is art the clown profitable to sell on Amazon United States?

The niche generates $595K/yr across 50 tracked products. 11 of 22 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Worth a look (58/100).

How competitive is the art the clown niche?

23 brands and 251 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in art the clown?

Top complaints mined from reviews: Smell, Size-Overall, Defective Material/Parts. The return rate is 1.3%.

When does demand for art the clown peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 7.2× the quietest.

What does it cost to enter the art the clown niche?

Listings span $7.57–$199.38; the average listing price is $37.60 (sweet spot $15–$100). The average incumbent carries 125 reviews — the moat a new listing must climb.

art the clown

Worth a look

Shows a sweet-spot price point ($37.60 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$37.60

avg listing price — sweet spot $15–$100

Review moat

Great125.22

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Great31%

top-5 click share — an open shelf

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Market size

Good$595K

$595K/yr · 1.7M searches

Price range

Okay$7.57–$199.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, art the clown is a $595K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

art the clown market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: $752K–$940K; units × avg price
Conversion rate: 0.9%
Avg BSR: #25,860
Page quality: 0%
Prime: 78%
Sponsored: 70%
Out of stock: 9.3%
Avg brand age: 29 months
Avg seller age: 152 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

23 rising

Sellers

251

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

31%

Top 20: 72%

Open market

30%

Funko43%
BWWKTOP7%
Terrifier6%
Surreal Entertainment5%
Trick Or Treat Studios5%
NECA4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.2×

Open Trend

Top art the clown search terms

terrifier572K/yr +10.1%0.3% conv.
art the clown525K/yr +8.3%0.7% conv.
terrifier merch172K/yr -6.9%0.8% conv.
terrifier funko pop70K/yr -30.7%2.3% conv.
art the clown funko pop69K/yr -30.9%3.2% conv.
art the clown merch54K/yr +5.1%0.6% conv.
terrifie44K/yr -21.5%0.0% conv.
art the clown figure42K/yr -20.9%0.5% conv.
terrifer23K/yr +15.4%0.1% conv.
the terrifier29K/yr +14.0%0.3% conv.

All search terms

Top art the clown products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Funko POP! Movies: Terrifier 2 - Art the Clown (Bloody)

Funko$14.684.9★1,080 rev

BWWKTOP Horror Clown Crossbody Bag Scary Art Clown Gift Work Of Art Makeup Bag Horror Movie Fan Gift Merchandise (Sunflower Glass-xk B)

BWWKTOP$14.934.6★49 rev

Funko POP! Moments: Terrifier 2 - Art vs Sienna

Funko$25.624.9★354 rev

Funko Pop! Movies: Terrifier 2 - Art The Clown (with Head) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Figure for Collectors and Display

Funko$13.754.9★743 rev

Funko POP! Movies: Terrifier - Art the Clown with Bike - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Horror Fans - Model Figure for Collectors and Display

Funko$14.744.8★637 rev

Newest

by launch date

NECA Terrifier 2 Ultimate Art the Clown (Blood Splattered) 7-Inch Scale Action Figure

NECA$81.765 rev

3mo ago

Terrifier Art the Clown Flower Sunglasses Funny Horror Movie Adjustable Printed Baseball Hat Black

Terrifier$19.810 rev

4mo ago

Funko Terrifier 3 Victoria Heyes Pop! Vinyl Figure #1949 - Entertainment Earth Exclusive

Funko$20.1911 rev

4mo ago

Funko POP! Movies Terrifier 3 Art The Clown Vinyl Figure Exclusive Holiday Edition Number 1935 4.1 Inches

Funko$28.5612 rev

5mo ago

Funko POP! Movies: Terrifier - Art the Clown (Sitting)

Funko$15.1626 rev

5mo ago

What buyers say about art the clown

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles24%

“Added to my collection”

Quality-Overall13%

“Arguably the best quality diamond art ive had in years”

Advertised Vs Actual Product11%

“product arrived as expected”

Value For Money10%

“Decent value for the money”

Gifting Purpose6%

“Gift for family”

Fun/Entertainment Experience5%

“Fun to build”

Design-Overall5%

“So Artfully cute”

Adhesion/Stickiness3%

“The adhesion is amazing”

Size-Overall3%

“Perfect size”

Ease Of Use3%

“Easy”

What buyers complain about

Smell23%

“They smell gross”

Size-Overall20%

“Huge”

Defective Material/Parts8%

“I guess its just a product error :”

Gifting Purpose5%

“This was for a birthday gift”

Stiffness4%

“Shirt is stiff and smells yuckyyy”

Durability4%

“they don't last more than a few days”

Adhesion/Stickiness4%

“i did notice some parts werent as sticky as others i had a hard time with the diamonds slipping off”

Instructions/User Manual/Troubleshooting3%

“in dirty sandwich bags with NO directions”

Strength3%

“flimsy, tips over easily”

Metal Quality3%

“Very cheap broke right away the metal inside came out right away didnt even last me a month”

Top return reasons

Value For Money17%

Size-Overall15%

Advertised Vs Actual Product12%

Defective Material/Parts11%

Wrinkles4%

Leak-Proof4%

Product Condition3%

Windshield Issues3%

Drop/Impact Protection3%

Functionality-Overall3%

Common questions

Is art the clown profitable to sell on Amazon United States?: The niche generates $595K/yr across 50 tracked products. 11 of 22 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Worth a look (58/100).
How competitive is the art the clown niche?: 23 brands and 251 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in art the clown?: Top complaints mined from reviews: Smell, Size-Overall, Defective Material/Parts. The return rate is 1.3%.
When does demand for art the clown peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 7.2× the quietest.
What does it cost to enter the art the clown niche?: Listings span $7.57–$199.38; the average listing price is $37.60 (sweet spot $15–$100). The average incumbent carries 125 reviews — the moat a new listing must climb.