Aqua Fairy

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+0.3%

Conversion, latest week

6.1%

Market size, estimated

$1.6Ma year

Peak month

December11.6× the quietest month

Top search term

water squishy117K searches a year

Listings sell for $21.57 on average, from $10.02 to $34.86. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $21.57 that is $86K to $108K a year per listing.

Average price

$21.57inside the $15 to $100 sweet spot

Price range

$10.02–$34.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

4,000–5,000

Revenue per listing a year

$86K–$108K

Returns

1.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #86 within Craft Kits. It carries 759 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#86in Craft Kits

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

759per listing

Listings tracked

19

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

21 months