Anime Figure
Anime Figure shows a sweet-spot price point ($34.84 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 4% of 3,143 Toys & Games niches · +17 vs the category median of 46
Is Anime Figure profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Anime Figure is a $603K/yr Amazon United States market (6.4M searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 63/100.
Anime Figure: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +11.5% over the last 90 days and 0.3% of searches end in a purchase.
$603K
revenue / yr
Who owns the niche?
The top 5 brands hold 43% of demand, so 57% of the market is open.
57%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 102 products
Top Anime Figure products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ABYSTYLE Studio Death Note Misa SFC Collectible PVC Figure Statue Anime Manga Figurine Home Room Office Dcor Gift
- Price
- $48.47
- Rating
- 4.8/5
- Reviews
- 380
- Age
- 3y ago
DEAMNAI Denji Figure11in PVC Statue Anime Figures Action Chainsawman Model Collection Doll Decoration Toy Gift
- Price
- $65.15
- Rating
- 4.4/5
- Reviews
- 166
- Age
- 3y ago
Taito-My Dress-Up Darling T-Most Figure - Marin Kitagawa (Shizuku Kuroe Ver.)
- Price
- $39.11
- Rating
- 4.8/5
- Reviews
- 110
- Age
- 1y ago
MLDVQJV 6Pcs Demon Anime Figures Set Slayer Characters for Anime Fans and Kids (Standing Pose)
- Price
- $36.79
- Rating
- 3.9/5
- Reviews
- 142
- Age
- 11mo ago
SEGA-FIGURIZM Jujutsu Kaisen Megumi Fushiguro Encounter Figure
- Price
- $44.46
- Rating
- 4.8/5
- Reviews
- 97
- Age
- 2y ago
Trending
90-day click momentum
Zatanend Ecchi Figure Young Mother Waifu Hentaii.Sexy Anime Girl Figure Collection Statue Gift Model Toy No Box
- Price
- $39.84
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
HOpGdd Anime Style Girl Figures Set 4 Pcs Cute Sitting Character Figurines 5.1-5.9 Inch PVC Collectible Figures Desktop Decoration for Fans and Display(4PCS)
- Price
- $47.27
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 3mo ago
Banpresto - The Apothecary Diaries - Maomao (Garden Party) Figure
- Price
- $34.27
- Rating
- 5.0/5
- Reviews
- 22
- Age
- 8mo ago
Thunder Tech Sakura Miku AMP Figure ~ Sakura Dress ver. ~
- Price
- $37.67
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 4mo ago
Zatanend Ecchi Figure Black Hat Girl(No Clothes) Waifu Hentaii.Sexy Action Anime Girl Figure +18 Uncensored Collection Statue Gift Model Toy No Box
- Price
- $15.94
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 6mo ago
Newest
by launch dateHOpGdd Anime Style Girl Figures Set 4 Pcs Cute Sitting Character Figurines 5.1-5.9 Inch PVC Collectible Figures Desktop Decoration for Fans and Display(4PCS)
- Price
- $47.27
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 3mo ago
Zatanend Ecchi Figure Young Mother Waifu Hentaii.Sexy Anime Girl Figure Collection Statue Gift Model Toy No Box
- Price
- $39.84
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Thunder Tech Sakura Miku AMP Figure ~ Sakura Dress ver. ~
- Price
- $37.67
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 4mo ago
Zatanend Ecchi Figure Black Hat Girl(No Clothes) Waifu Hentaii.Sexy Action Anime Girl Figure +18 Uncensored Collection Statue Gift Model Toy No Box
- Price
- $15.94
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 6mo ago
Banpresto - The Apothecary Diaries - Maomao (Garden Party) Figure
- Price
- $34.27
- Rating
- 5.0/5
- Reviews
- 22
- Age
- 8mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
Brands
36 falling
Sellers
499
Top-5 brand share
43%
Top 20: 90%
Top-5 click share
24%
Top 20: 54%
Open market
52%
- Banpresto13%
- Taito10%
- SEGA7%
- ABYSTYLE7%
- DEAMNAI5%
- TAMASHII NATIONS5%
Anime Figure demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top Anime Figure search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- anime figure2.9M/yr
- anime figures819K/yr
- banpresto388K/yr
- anime action figures414K/yr
- taito237K/yr
- anime girl figure196K/yr
- action figures anime140K/yr
- anime figure girl142K/yr
- anime figurine191K/yr
- banpresto figure122K/yr
What reviews say buyers love and hate about Anime Figure
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“the quality is pretty solid”
“Cheap price”
“Nice addition to collection”
“Great gift”
“Exactly as shown”
What buyers complain about
69% of reviews“Very small”
“not worth the price for the quality you get”
“Not durable”
“Inaccurate Description”
“the price is a little much”
Anime Figure return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
34%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Anime Figure questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
