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Anime Figure

Maybe

Products sell for $34.84 on average, inside the sweet spot. But buyers convert on only 0.3% of searches, so Anime Figure is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 3,143 Toys & Games niches · +17 vs the category median of 46
Market size
$603K/yr6.4M searches / yr
90-day growth
+11.5%search demand this quarter
Competition
24%top-5 click share · 36 brands · 499 sellers

Flapen Score

Anime Figure against its category

The dotted line is the Toys & Games average. Past it, Anime Figure is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anime Figure market on Amazon at a glance

Shoppers on Amazon United States searched for Anime Figure 6.4M times last year and spent an estimated $603K. The top 5 brands take 43% of clicks. Demand peaks in Nov–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $603K a year.

Searches, last 12 months
6.4M
Growth, 90 days vs prior 90
+11.5%
Conversion, latest week
0.3%
Market size, estimated
$603Ka year
Peak month
December2.6× the quietest month
Top search term
anime figure2.9M searches a year

02 · Price

A sale here is worth $34.84.

Listings sell for $34.84 on average, from $5.72 to $100.34. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $34.84 that is $3K to $9K a year per listing.

Average price
$34.84inside the $15 to $100 sweet spot
Price range
$5.72–$100.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
$3K–$9K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #2,037 within Statues, Bobbleheads & Busts. It carries 946 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
83%
Out of stock, average day
4.6%
Average rank
#2,037in Statues, Bobbleheads & Busts
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
946per listing
Listings tracked
102

04 · Newcomers

36 of last year's 43 launches cleared the first-year sales bar.

43 products launched here in the last 12 months. 36 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
43
Successful launches
36Amazon's first-year sales bar
Average brand age
37 months

Products

Top Anime Figure products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

499

Top-5 brand share

43%

Top 20: 90%

Top-5 click share

24%

Top 20: 54%

Open market

52%

  • Brand 113%
  • Brand 210%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Anime Figure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Anime Figure search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anime figure2.9M/yr
  • anime figures819K/yr
  • banpresto388K/yr
  • anime action figures414K/yr
  • taito237K/yr
  • anime girl figure196K/yr
  • action figures anime140K/yr
  • anime figure girl142K/yr
  • anime figurine191K/yr
  • banpresto figure122K/yr

Reviews and returns

What reviews say buyers love and hate about Anime Figure

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Very small”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Anime Figure questions

Answered from the same tracked data.