Is anime figure profitable to sell on Amazon United States?

The niche generates $603K/yr across 102 tracked products. 36 of 43 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Worth a look (63/100).

How competitive is the anime figure niche?

36 brands and 499 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in anime figure?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.2%.

When does demand for anime figure peak?

Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the anime figure niche?

Listings span $5.72–$100.34; the average listing price is $34.84 (sweet spot $15–$100). The average incumbent carries 946 reviews — the moat a new listing must climb.

anime figure

Worth a look

Shows a sweet-spot price point ($34.84 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$34.84

avg listing price — sweet spot $15–$100

Brand share

Great43%

top-5 brand share — no brand owns this niche

Competition

Great24%

top-5 click share — an open shelf

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great$5.72–$100.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$603K

$603K/yr · 6.4M searches

Review moat

Good945.61

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+11.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, anime figure is a $603K/yr Amazon United States market (6.4M searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 63/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

anime figure market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: $697K–$871K; units × avg price
Conversion rate: 0.3%
Avg BSR: #2,037
Page quality: 0%
Prime: 83%
Sponsored: 42%
Out of stock: 4.6%
Avg brand age: 37 months
Avg seller age: 141 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

36 falling

Sellers

499

Top-5 brand share

43%

Top 20: 90%

Top-5 click share

24%

Top 20: 54%

Open market

52%

Banpresto13%
Taito10%
SEGA7%
ABYSTYLE7%
DEAMNAI5%
TAMASHII NATIONS5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top anime figure search terms

anime figure2.9M/yr +9.7%0.1% conv.
anime figures819K/yr +34.4%0.1% conv.
banpresto388K/yr +4.3%0.1% conv.
anime action figures414K/yr -2.6%0.3% conv.
taito237K/yr +4.0%0.1% conv.
anime girl figure196K/yr +2.7%0.1% conv.
action figures anime140K/yr +28.1%0.1% conv.
anime figure girl142K/yr +3.7%0.1% conv.
anime figurine191K/yr -0.6%0.1% conv.
banpresto figure122K/yr +7.3%0.1% conv.

All search terms

Top anime figure products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ABYSTYLE Studio Death Note Misa SFC Collectible PVC Figure Statue Anime Manga Figurine Home Room Office Dcor Gift

ABYSTYLE$48.474.8★380 rev

DEAMNAI Denji Figure11in PVC Statue Anime Figures Action Chainsawman Model Collection Doll Decoration Toy Gift

DEAMNAI$65.154.4★166 rev

Taito-My Dress-Up Darling T-Most Figure - Marin Kitagawa (Shizuku Kuroe Ver.)

Taito$39.114.8★110 rev

MLDVQJV 6Pcs Demon Anime Figures Set Slayer Characters for Anime Fans and Kids (Standing Pose)

MLDVQJV$36.793.9★142 rev

SEGA-FIGURIZM Jujutsu Kaisen Megumi Fushiguro Encounter Figure

SEGA$44.464.8★97 rev

Newest

by launch date

HOpGdd Anime Style Girl Figures Set 4 Pcs Cute Sitting Character Figurines 5.1-5.9 Inch PVC Collectible Figures Desktop Decoration for Fans and Display(4PCS)

HOpGdd$47.2725 rev

3mo ago

Zatanend Ecchi Figure Young Mother Waifu Hentaii.Sexy Anime Girl Figure Collection Statue Gift Model Toy No Box

Zatanend$39.841 rev

4mo ago

Thunder Tech Sakura Miku AMP Figure ~ Sakura Dress ver. ~

Thunder Tech$37.6730 rev

4mo ago

Zatanend Ecchi Figure Black Hat Girl(No Clothes) Waifu Hentaii.Sexy Action Anime Girl Figure +18 Uncensored Collection Statue Gift Model Toy No Box

Zatanend$15.9418 rev

6mo ago

Banpresto - The Apothecary Diaries - Maomao (Garden Party) Figure

Banpresto$34.2722 rev

8mo ago

What buyers say about anime figure

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“the quality is pretty solid”

Value For Money18%

“Cheap price”

Collectibles8%

“Nice addition to collection”

Gifting Purpose8%

“Great gift”

Advertised Vs Actual Product7%

“Exactly as shown”

Size-Overall5%

“Good size”

Design-Overall4%

“Amazing detail and design”

Fun/Entertainment Experience3%

“Fun gift”

Assembly/Installation3%

“Easy to put together”

Strength3%

“Pretty sturdy on the stand”

What buyers complain about

Size-Overall17%

“Very small”

Quality-Overall14%

“not worth the price for the quality you get”

Durability11%

“Not durable”

Advertised Vs Actual Product6%

“Inaccurate Description”

Value For Money5%

“the price is a little much”

Assembly/Installation4%

“If you are not good at building or assembling things”

Defective Material/Parts4%

“Parts come broken”

Strength4%

“Too fragile”

Color3%

“Colors are wrong”

Gifting Purpose1%

“It caused a lot of frustration and disappointment, especially since it was a gift”

Top return reasons

Defective Material/Parts26%

Size-Overall15%

Advertised Vs Actual Product10%

Value For Money7%

Quality-Overall6%

Add-Ons/Attachments6%

Durability4%

Color2%

Functionality-Overall2%

Mechanism Issues2%

Common questions

Is anime figure profitable to sell on Amazon United States?: The niche generates $603K/yr across 102 tracked products. 36 of 43 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Worth a look (63/100).
How competitive is the anime figure niche?: 36 brands and 499 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in anime figure?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.2%.
When does demand for anime figure peak?: Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the anime figure niche?: Listings span $5.72–$100.34; the average listing price is $34.84 (sweet spot $15–$100). The average incumbent carries 946 reviews — the moat a new listing must climb.