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Activity Cube

Maybe

Products sell for $45.99 on average, inside the sweet spot. But buyers convert on only 1.5% of searches, so Activity Cube is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 3,143 Toys & Games niches · +9 vs the category median of 46
Market size
$714K/yr1.0M searches / yr
90-day growth
+17.9%search demand this quarter
Competition
45%top-5 click share · 26 brands · 51 sellers

Flapen Score

Activity Cube against its category

The dotted line is the Toys & Games average. Past it, Activity Cube is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Activity Cube market on Amazon at a glance

Shoppers on Amazon United States searched for Activity Cube 1.0M times last year and spent an estimated $714K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $714K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+17.9%
Conversion, latest week
1.5%
Market size, estimated
$714Ka year
Peak month
December4.1× the quietest month
Top search term
activity cube284K searches a year

02 · Price

A sale here is worth $45.99.

Listings sell for $45.99 on average, from $9.90 to $154.29. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $45.99 that is $11K to $23K a year per listing.

Average price
$45.99inside the $15 to $100 sweet spot
Price range
$9.90–$154.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$11K–$23K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #75 within Early Development & Activity Toys. It carries 4,961 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#75in Early Development & Activity Toys
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
4,961per listing
Listings tracked
36

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Activity Cube products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

51

Top-5 brand share

61%

Top 20: 96%

Top-5 click share

45%

Top 20: 86%

Open market

34%

  • Brand 121%
  • Brand 213%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Brand 65%

Demand

Activity Cube search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Activity Cube search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • activity cube284K/yr
  • wooden activity cubes79K/yr
  • baby activity cube81K/yr
  • vtech baby toys117K/yr
  • wooden activity cube72K/yr
  • activity cube for 1 year old47K/yr
  • activity cube for baby67K/yr
  • zany zoo wooden activity cube38K/yr
  • busy box29K/yr
  • zany zoo30K/yr

Reviews and returns

What reviews say buyers love and hate about Activity Cube

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Fun/Entertainment Experience”
28%of negative reviews mention “Size-Overall”
2.6%of orders come back
“SUPER small”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Activity Cube questions

Answered from the same tracked data.