How competitive is the Abacus niche on Amazon United States?

19 brands and 30 sellers compete in Abacus on Amazon United States. The top 5 Abacus products take 39% of clicks and its top 5 brands hold 57% of demand.

What do buyers complain about in Abacus?

Abacus buyers on Amazon United States complain most about Size-Overall, Durability, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 2.0%.

What does it cost to enter the Abacus niche?

Abacus sells for $16.07 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $6.96–$28.11. The average incumbent carries 1,111 reviews — the moat a new listing must climb.

Abacus

Abacus shows no brand lock-in (top 5 brands take 57% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

Top 13% of 3,143 Toys & Games niches · +10 vs the category median of 46

This niche Category average · 3,143 niches

Is Abacus profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Abacus is a $316K/yr Amazon United States market (512K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Sep. Verdict: Worth a look — 56/100.

Abacus: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -19.5% over the last 90 days and 3.8% of searches end in a purchase.

$316K

revenue / yr

Units sold / yr30K

Search volume / yr-19.5%512K

Conversion rate3.8%

Avg price$16.07

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers19 · 30

Top-5 product click share39%

Open market43%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 30 products

Top Abacus products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Melissa & Doug Abacus Classic Wooden Toy with 100 Beads - Preschool Learning Activities and Math Games for Kids Homeschool Essentials for Ages 3+

Price: $13.65
Rating: 4.8/5
Reviews: 18,720
Age: 22y ago

Yellow Mountain Imports Digit Standard Abacus 10.5 Inches - Professional 17 Column Soroban Calculator (Functional and Educational Learning Tool)

Price: $9.83
Rating: 4.5/5
Reviews: 2,063
Age: 11y ago

Digital Standard Abacus-20 cm-Professional 13-Column Soroban Calculator (Functional and Educational Tool)

Price: $10.03
Rating: 4.5/5
Reviews: 134
Age: 4y ago

Wooden Abacus for Kids Math Game for Kids 5-7 Abacus Counters Counting Toys

Price: $17.69
Rating: 4.7/5
Reviews: 53
Age: 4mo ago

MAGIKON Wooden Abacus 10 Rows Counting Frame 8in for Math

Price: $7.10
Rating: 4.0/5
Reviews: 178
Age: 10y ago

Newest

by launch date

Wooden Abacus Math Games for Kids 5-7 Counting Toys with Double-Sided Board

Price: $22.74
Rating: 4.5/5
Reviews: 28
Age: 4mo ago

Wooden Abacus for Kids Math Game for Kids 5-7 Abacus Counters Counting Toys

Price: $17.69
Rating: 4.7/5
Reviews: 53
Age: 4mo ago

Wooden Abacus for Kids Math - Double-Sided Black/Whiteboard for Toddlers with 152 Magnetic Number & Fruit Cards 100 Counting Sticks and Number Blocks Finger Counting Toys Homeschool Essentials

Price: $21.53
Rating: 4.9/5
Reviews: 19
Age: 6mo ago

Abacus for Kids Math - Wooden Abacus with 100 Counting Sticks and 112 Math Cards Counting Toys for Preschool Learning Educational Math Toys for Developing Fine Motor Skills Math Calculation

Price: $15.29
Rating: 4.6/5
Reviews: 127
Age: 1y ago

Black long Di fang Wooden Abacus - Professional 13 Column Soroban - 10.83 Inches (27.5 Centimeters) - Calculator with Reset Button - Made

Price: $17.45
Rating: 4.3/5
Reviews: 54
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 flat

Sellers

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

39%

Top 20: 88%

Open market

36%

Melissa & Doug19%
Black long Di fang15%
Ranqibo8%
Yellow Mountain Imports8%
RECEKA7%
MAGIKON7%

Abacus demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume512KCVR3.8%Products30Brands19Top 5 Brands57%OOS Rate4.4%Rating4.5★Reviews1,111Avg BSR#593

Peak months: Sep · busiest ÷ quietest = 1.8×

Top Abacus search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

abacus221K/yr -2.3%3.3% conv.
abacus for kids math80K/yr -35.6%5.2% conv.
abacos de matematicas para nios43K/yr -51.5%3.7% conv.
abacus for kids31K/yr -32.4%4.1% conv.
abacus for adults27K/yr -29.8%2.1% conv.
abaco24K/yr -30.0%2.2% conv.
abacus for toddlers 1-316K/yr -14.7%2.0% conv.
soroban13K/yr +6.0%2.4% conv.
counting beads9K/yr -20.8%2.5% conv.
wooden abacus8K/yr -16.3%2.3% conv.

What reviews say buyers love and hate about Abacus

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews

Educational-Overall23%

“Great educational tool”

Fun/Entertainment Experience12%

“fun toy to me”

Quality-Overall11%

“the quality construction makes it easy”

Ease Of Use6%

“Easy to use”

Strength5%

“not overly flimsy”

What buyers complain about

60% of reviews

Size-Overall16%

“Small size”

Durability10%

“Broken easily”

Quality-Overall9%

“Poor quality”

Instructions/User Manual/Troubleshooting6%

“No instruction manual”

Value For Money5%

“because of that sometimes a little expensive”

Abacus return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

59%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

43%

2Quality-Overall

3Value For Money

4Advertised Vs Actual Product

5Defective Material/Parts

Common Abacus questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Abacus 56/100 on Amazon United States — Worth a look. The niche generates $316K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -19.5% over the last 90 days.