Is abacus profitable to sell on Amazon United States?

The niche generates $316K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Worth a look (56/100).

How competitive is the abacus niche?

19 brands and 30 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in abacus?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.0%.

When does demand for abacus peak?

Demand peaks in Sep; the busiest month runs 1.8× the quietest.

What does it cost to enter the abacus niche?

Listings span $6.96–$28.11; the average listing price is $16.07 (sweet spot $15–$100). The average incumbent carries 1,111 reviews — the moat a new listing must climb.

abacus

Worth a look

Shows no brand lock-in (top 5 brands take 57% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Great57%

top-5 brand share — no brand owns this niche

Avg price

Great$16.07

avg listing price — sweet spot $15–$100

Competition

Great39%

top-5 click share — an open shelf

Returns

Good2.0%

return rate — above 5% kills the launch gate

Price range

Good$6.96–$28.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,110.57

avg incumbent reviews — the moat a new listing must climb

Market size

Good$316K

$316K/yr · 512K searches

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-19.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, abacus is a $316K/yr Amazon United States market (512K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Sep. Verdict: Worth a look — 56/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

abacus market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: $402K–$482K; units × avg price
Conversion rate: 3.8%
Avg BSR: #593
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 4.4%
Avg brand age: 49 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

19 flat

Sellers

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

39%

Top 20: 88%

Open market

36%

Melissa & Doug19%
Black long Di fang15%
Ranqibo8%
Yellow Mountain Imports8%
RECEKA7%
MAGIKON7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.5% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.8×

Open Trend

Top abacus search terms

abacus221K/yr -2.3%3.3% conv.
abacus for kids math80K/yr -35.6%5.2% conv.
abacos de matematicas para nios43K/yr -51.5%3.7% conv.
abacus for kids31K/yr -32.4%4.1% conv.
abacus for adults27K/yr -29.8%2.1% conv.
abaco24K/yr -30.0%2.2% conv.
abacus for toddlers 1-316K/yr -14.7%2.0% conv.
soroban13K/yr +6.0%2.4% conv.
counting beads9K/yr -20.8%2.5% conv.
wooden abacus8K/yr -16.3%2.3% conv.

All search terms

Top abacus products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Melissa & Doug Abacus Classic Wooden Toy with 100 Beads - Preschool Learning Activities and Math Games for Kids Homeschool Essentials for Ages 3+

Melissa & Doug$13.654.8★18,720 rev

Yellow Mountain Imports Digit Standard Abacus 10.5 Inches - Professional 17 Column Soroban Calculator (Functional and Educational Learning Tool)

Yellow Mountain Imports$9.834.5★2,063 rev

Digital Standard Abacus-20 cm-Professional 13-Column Soroban Calculator (Functional and Educational Tool)

Black long Di fang$10.034.5★134 rev

Wooden Abacus for Kids Math Game for Kids 5-7 Abacus Counters Counting Toys

RECEKA$17.694.7★53 rev

MAGIKON Wooden Abacus 10 Rows Counting Frame 8in for Math

MAGIKON$7.104.0★178 rev

Newest

by launch date

Wooden Abacus Math Games for Kids 5-7 Counting Toys with Double-Sided Board

RECEKA$22.7428 rev

4mo ago

Wooden Abacus for Kids Math Game for Kids 5-7 Abacus Counters Counting Toys

RECEKA$17.6953 rev

4mo ago

Wooden Abacus for Kids Math - Double-Sided Black/Whiteboard for Toddlers with 152 Magnetic Number & Fruit Cards 100 Counting Sticks and Number Blocks Finger Counting Toys Homeschool Essentials

Heyfriday$21.5319 rev

6mo ago

Abacus for Kids Math - Wooden Abacus with 100 Counting Sticks and 112 Math Cards Counting Toys for Preschool Learning Educational Math Toys for Developing Fine Motor Skills Math Calculation

Vanplay$15.29127 rev

1y ago

Black long Di fang Wooden Abacus - Professional 13 Column Soroban - 10.83 Inches (27.5 Centimeters) - Calculator with Reset Button - Made

Black long Di fang$17.4554 rev

1y ago

What buyers say about abacus

What buyers praise and complain about, mined from review topics.

What buyers love

Educational-Overall23%

“Great educational tool”

Fun/Entertainment Experience12%

“fun toy to me”

Quality-Overall11%

“the quality construction makes it easy”

Ease Of Use6%

“Easy to use”

Strength5%

“not overly flimsy”

Value For Money4%

“Good value for the price”

Reading/Writing Skills4%

“It helps with early math skills like counting”

Size-Overall3%

“Good size”

Color3%

“The colors are vibrant”

Durability3%

“well put together so I dont have to worry about it breaking easily”

What buyers complain about

Size-Overall16%

“Small size”

Durability10%

“Broken easily”

Quality-Overall9%

“Poor quality”

Instructions/User Manual/Troubleshooting6%

“No instruction manual”

Value For Money5%

“because of that sometimes a little expensive”

Magnetic Strength/Adsorption3%

“The main drawbacks are the lack of built-in storage for the magnetic pieces and accessories, and some sets may arrive with broken chalk or beads that move a little too freely”

Ease Of Use3%

“don't know how to use it”

Strength3%

“and flimsy”

Smell2%

“Much like a lot smells then I wood have guessed my fault”

Material Quality1%

“Very cheap material falls apart easily”

Top return reasons

Size-Overall43%

Quality-Overall8%

Value For Money8%

Advertised Vs Actual Product7%

Defective Material/Parts6%

Functionality-Overall5%

Material Quality2%

Durability2%

Product Condition2%

Mechanism Issues2%

Common questions

Is abacus profitable to sell on Amazon United States?: The niche generates $316K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Worth a look (56/100).
How competitive is the abacus niche?: 19 brands and 30 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in abacus?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.0%.
When does demand for abacus peak?: Demand peaks in Sep; the busiest month runs 1.8× the quietest.
What does it cost to enter the abacus niche?: Listings span $6.96–$28.11; the average listing price is $16.07 (sweet spot $15–$100). The average incumbent carries 1,111 reviews — the moat a new listing must climb.