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Abacus

Maybe

The top 5 brands take only 57% of clicks. But demand is soft, at -19.5% this quarter, so Abacus is a Maybe.

Flapen Score
56
56 / 100
Top 13% of 3,143 Toys & Games niches · +10 vs the category median of 46
Market size
$316K/yr512K searches / yr
90-day growth
-19.5%search demand this quarter
Competition
39%top-5 click share · 19 brands · 30 sellers

Flapen Score

Abacus against its category

The dotted line is the Toys & Games average. Past it, Abacus is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Abacus market on Amazon at a glance

Shoppers on Amazon United States searched for Abacus 512K times last year and spent an estimated $316K. The top 5 brands take 57% of clicks. Demand peaks in Sep. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 512K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $316K a year.

Searches, last 12 months
512K
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
3.8%
Market size, estimated
$316Ka year
Peak month
September1.8× the quietest month
Top search term
abacus221K searches a year

02 · Price

A sale here is worth $16.07.

Listings sell for $16.07 on average, from $6.96 to $28.11. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $16.07 that is $12K to $16K a year per listing.

Average price
$16.07inside the $15 to $100 sweet spot
Price range
$6.96–$28.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
$12K–$16K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #593 within Early Development & Activity Toys. It carries 1,111 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#593in Early Development & Activity Toys
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,111per listing
Listings tracked
30

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Abacus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

19 flat

Sellers

30

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

39%

Top 20: 88%

Open market

36%

  • Brand 119%
  • Brand 215%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Abacus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.8×

Search terms

Top Abacus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • abacus221K/yr
  • abacus for kids math80K/yr
  • abacos de matematicas para nios43K/yr
  • abacus for kids31K/yr
  • abacus for adults27K/yr
  • abaco24K/yr
  • abacus for toddlers 1-316K/yr
  • soroban13K/yr
  • counting beads9K/yr
  • wooden abacus8K/yr

Reviews and returns

What reviews say buyers love and hate about Abacus

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Educational-Overall”
16%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Small size”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Abacus questions

Answered from the same tracked data.