Abacus
MaybeThe top 5 brands take only 57% of clicks. But demand is soft, at -19.5% this quarter, so Abacus is a Maybe.
- Flapen Score
- 56 / 100Top 13% of 3,143 Toys & Games niches · +10 vs the category median of 4656
- Market size
- $316K/yr512K searches / yr
- 90-day growth
- -19.5%search demand this quarter
- Competition
- 39%top-5 click share · 19 brands · 30 sellers
Flapen Score
Abacus against its category
The dotted line is the Toys & Games average. Past it, Abacus is stronger. Inside it, weaker.
Market
The Abacus market on Amazon at a glance
Shoppers on Amazon United States searched for Abacus 512K times last year and spent an estimated $316K. The top 5 brands take 57% of clicks. Demand peaks in Sep. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 512K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $316K a year.
- Searches, last 12 months
- 512K
- Growth, 90 days vs prior 90
- -19.5%
- Conversion, latest week
- 3.8%
- Market size, estimated
- $316Ka year
- Peak month
- September1.8× the quietest month
- Top search term
- abacus221K searches a year
02 · Price
A sale here is worth $16.07.
Listings sell for $16.07 on average, from $6.96 to $28.11. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $16.07 that is $12K to $16K a year per listing.
- Average price
- $16.07inside the $15 to $100 sweet spot
- Price range
- $6.96–$28.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $12K–$16K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #593 within Early Development & Activity Toys. It carries 1,111 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 4.4%
- Average rank
- #593in Early Development & Activity Toys
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 1,111per listing
- Listings tracked
- 30
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Abacus products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Melissa & Doug Abacus Classic Wooden Toy with 100 Beads - Preschool Learning Activities and Math Games for Kids Homeschool Essentials for Ages 3+
- Price
- $13.65
- Rating
- 4.8/5
- Reviews
- 18,720
- Age
- 22y ago

Yellow Mountain Imports Digit Standard Abacus 10.5 Inches - Professional 17 Column Soroban Calculator (Functional and Educational Learning Tool)
- Price
- $9.83
- Rating
- 4.5/5
- Reviews
- 2,063
- Age
- 11y ago

Digital Standard Abacus-20 cm-Professional 13-Column Soroban Calculator (Functional and Educational Tool)
- Price
- $10.03
- Rating
- 4.5/5
- Reviews
- 134
- Age
- 4y ago

Wooden Abacus for Kids Math Game for Kids 5-7 Abacus Counters Counting Toys
- Price
- $17.69
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 4mo ago

MAGIKON Wooden Abacus 10 Rows Counting Frame 8in for Math
- Price
- $7.10
- Rating
- 4.0/5
- Reviews
- 178
- Age
- 10y ago
Trending
estimated 90-day click momentum
Wooden Abacus Math Games for Kids 5-7 Counting Toys with Double-Sided Board
- Price
- $22.74
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 4mo ago

Wooden Abacus for Kids Math Game for Kids 5-7 Abacus Counters Counting Toys
- Price
- $17.69
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 4mo ago

Wooden Abacus for Kids Math - Double-Sided Black/Whiteboard for Toddlers with 152 Magnetic Number & Fruit Cards 100 Counting Sticks and Number Blocks Finger Counting Toys Homeschool Essentials
- Price
- $21.53
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 6mo ago

Happy Will Vintage Chinese Wooden Abacus Soroban Arithmetic Calculating Tool
- Price
- $15.06
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 11y ago

Digital Standard Abacus-20 cm-Professional 13-Column Soroban Calculator (Functional and Educational Tool)
- Price
- $10.03
- Rating
- 4.5/5
- Reviews
- 134
- Age
- 4y ago
Newest
by launch date
Wooden Abacus Math Games for Kids 5-7 Counting Toys with Double-Sided Board
- Price
- $22.74
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 4mo ago

Wooden Abacus for Kids Math Game for Kids 5-7 Abacus Counters Counting Toys
- Price
- $17.69
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 4mo ago

Wooden Abacus for Kids Math - Double-Sided Black/Whiteboard for Toddlers with 152 Magnetic Number & Fruit Cards 100 Counting Sticks and Number Blocks Finger Counting Toys Homeschool Essentials
- Price
- $21.53
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 6mo ago

Abacus for Kids Math - Wooden Abacus with 100 Counting Sticks and 112 Math Cards Counting Toys for Preschool Learning Educational Math Toys for Developing Fine Motor Skills Math Calculation
- Price
- $15.29
- Rating
- 4.6/5
- Reviews
- 127
- Age
- 1y ago

Black long Di fang Wooden Abacus - Professional 13 Column Soroban - 10.83 Inches (27.5 Centimeters) - Calculator with Reset Button - Made
- Price
- $17.45
- Rating
- 4.3/5
- Reviews
- 54
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
19 flat
Sellers
30
Est. top-5 brand share
57%
Top 20: 100%
Est. top-5 click share
39%
Top 20: 88%
Open market
36%
- Melissa & Doug19%
- Black long Di fang15%
- Ranqibo8%
- Yellow Mountain Imports8%
- RECEKA7%
- MAGIKON7%
Demand
Abacus search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.8×
Search terms
Top Abacus search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- abacus221K/yr
- abacus for kids math80K/yr
- abacos de matematicas para nios43K/yr
- abacus for kids31K/yr
- abacus for adults27K/yr
- abaco24K/yr
- abacus for toddlers 1-316K/yr
- soroban13K/yr
- counting beads9K/yr
- wooden abacus8K/yr
Reviews and returns
What reviews say buyers love and hate about Abacus
We read the reviews and the return reasons for every product selling here.
“Small size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Abacus questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









