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4th of July Crafts for Kids

Pass

4th of July Crafts for Kids scores 69 out of 100, a Pass. Shoppers spend an estimated $64K a year here, search demand grew >1,000% this quarter, and an estimated 0.3% of orders come back.

Flapen Score
69
69 / 100
Top 1% of 3,143 Toys & Games niches · +23 vs the category median of 46
Market size
$64K/yr196K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
23%top-5 click share · 67 brands · 73 sellers

Flapen Score

4th of July Crafts for Kids against its category

The dotted line is the Toys & Games average. Past it, 4th of July Crafts for Kids is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4th of July Crafts for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for 4th of July Crafts for Kids 196K times last year and spent an estimated $64K. The top 5 brands take 30% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.4%
Market size, estimated
$64Ka year
Peak month
June184.0× the quietest month
Top search term
4th of july crafts43K searches a year

02 · Price

A sale here is worth $13.39.

Listings sell for $13.39 on average, from $4.98 to $57.19. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $13.39 that is $0 to $1K a year per listing.

Average price
$13.39under the $15 to $100 sweet spot
Price range
$4.98–$57.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #830 within Craft Kits. It carries 460 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
99%
Out of stock, average day
8.9%
Average rank
#830in Craft Kits
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
460per listing
Listings tracked
92

04 · Newcomers

20 of last year's 39 launches cleared the first-year sales bar.

39 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
39
Successful launches
20Amazon's first-year sales bar
Average brand age
19 months

Products

Top 4th of July Crafts for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

67 falling

Sellers

73

Top-5 brand share

30%

Top 20: 69%

Top-5 click share

23%

Top 20: 52%

Open market

65%

  • Brand 17%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

4th of July Crafts for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 184.0×

Search terms

Top 4th of July Crafts for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4th of july crafts43K/yr
  • 4th of july crafts for kids31K/yr
  • 4th of july craft14K/yr
  • fourth of july crafts14K/yr
  • patriotic crafts15K/yr
  • fourth of july crafts for kids11K/yr
  • patriotic crafts for kids13K/yr
  • 4th of july kids crafts9K/yr
  • 4th of july activities8K/yr
  • 4th of july activities for kids7K/yr

Reviews and returns

What reviews say buyers love and hate about 4th of July Crafts for Kids

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Fun/Entertainment Experience”
13%of negative reviews mention “Size-Overall”
0.3%of orders come back
“It was actually really big”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 4th of July Crafts for Kids questions

Answered from the same tracked data.