18 Inch Doll

Shoppers searched for this 684K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $353K a year.

Searches, last 12 months

684K

Growth, 90 days vs prior 90

+7.4%

Conversion, latest week

1.2%

Market size, estimated

$353Ka year

Peak month

December7.6× the quietest month

Top search term

18 inch doll393K searches a year

Listings sell for $43.75 on average, from $12.52 to $120.14. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $43.75 that is $4K to $11K a year per listing.

Average price

$43.75inside the $15 to $100 sweet spot

Price range

$12.52–$120.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$4K–$11K

Returns

3.0%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #932 within Dolls. It carries 2,564 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

93%

Out of stock, average day

10.0%

Average rank

#932in Dolls

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

2,564per listing

Listings tracked

42

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

5Amazon's first-year sales bar

Average brand age

42 months