18 Inch Baby Doll

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months

72K

Growth, 90 days vs prior 90

+7.2%

Conversion, latest week

1.8%

Market size, estimated

$43Ka year

Peak month

December7.7× the quietest month

Top search term

18 inch baby doll32K searches a year

Listings sell for $34.18 on average, from $19.76 to $59.14. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $34.18 that is $0 to $3K a year per listing.

Average price

$34.18inside the $15 to $100 sweet spot

Price range

$19.76–$59.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.1%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #1,148 within Dolls. It carries 1,247 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

98%

Out of stock, average day

10.3%

Average rank

#1,148in Dolls

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

1,247per listing

Listings tracked

53

19 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

6Amazon's first-year sales bar

Average brand age

35 months