12 Pocket Card Binder

Shoppers searched for this 281K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $287K a year.

Searches, last 12 months

281K

Growth, 90 days vs prior 90

+17.3%

Conversion, latest week

3.6%

Market size, estimated

$287Ka year

Peak month

September2.6× the quietest month

Top search term

12 pocket card binder71K searches a year

Listings sell for $28.21 on average, from $12.03 to $43.39. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $28.21 that is $7K to $14K a year per listing.

Average price

$28.21inside the $15 to $100 sweet spot

Price range

$12.03–$43.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$7K–$14K

Returns

1.5%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #120 within Collectible Display & Storage. It carries 3,679 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

5.3%

Average rank

#120in Collectible Display & Storage

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

3,679per listing

Listings tracked

15

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

25 months