12 Inch Doll

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $214K a year.

Searches, last 12 months

224K

Growth, 90 days vs prior 90

+16.4%

Conversion, latest week

2.6%

Market size, estimated

$214Ka year

Peak month

December4.5× the quietest month

Top search term

corolle baby dolls79K searches a year

Listings sell for $36.42 on average, from $14.31 to $80.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $36.42 that is $4K to $9K a year per listing.

Average price

$36.42inside the $15 to $100 sweet spot

Price range

$14.31–$80.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$4K–$9K

Returns

3.4%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #1,089 within Dolls. It carries 1,405 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#1,089in Dolls

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

1,405per listing

Listings tracked

31

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

52 months