10 sided dice
Skip itA small market ($59K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Good524.44avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.61avg listing price — sweet spot $15–$100
Price range
Okay$5.94–$20.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$59K$59K/yr · 105K searches
According to Flapen's Amazon United States niche tracking, 10 sided dice is a $59K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Sep. Verdict: Skip it — 44/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
10 sided dice market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $85K–$106K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #228
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
46
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
22%
- TecUnite20%
- Yiotfandoll16%
- Yulizhi14%
- Skylety12%
- IvyFieldDice9%
- AUSTOR8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.0×
Top 10 sided dice search terms
- d10 dice30K/yr
- 10 sided dice36K/yr
- d1016K/yr
- 10 sided dice for classroom9K/yr
- ten sided dice5K/yr
- 9 sided dice5K/yr
- 10 sided die4K/yr
Top 10 sided dice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TecUnite 25 Pieces Polyhedral Dice Set with Black Pouch for Other Table Activities with Random Multi Colored Assortment(Transparent Mixed Color 10 Sides)
TecUnite$7.064.8★1,818 rev
Yiotfandoll 10PCS Polyhedral D10 Dice Acrylic 10 Sided Game Dice for RPG MTG DND Dice Table Games (Black)
Yiotfandoll$6.384.9★64 rev
Skylety 50 Pcs 10 Sided Dice for Classroom with Black Pouch Polyhedral Dice Game Set Back to School Compatible with RPG MTG Tabletop Role Playing Table Games Multi Colored Assortment
Skylety$11.044.6★602 rev
50pcs Assorted D10 Opaque Black with Black Dice Bag 10 Sides Dice for Tabletop RPG World of Darkness Vampire (0-9)
IvyFieldDice$12.394.8★2,992 rev
Awpeye 30 PCS 10 Sided Dice Set 22 Colors Polyhedral Dice Assortment
Awpeye$6.964.8★61 rev
Newest
by launch date
Yulizhi 60 Pieces Polyhedral D10 Dice Set 10 Sided Dice 16mm for RPG MTG DND Table Games (Color A)
Yulizhi$11.9413 rev
Yulizhi 10 Pieces Polyhedral D10 Dice Set 10 Sided Dice 16mm for RPG MTG DND Table Games (Red Black)
Yulizhi$6.0123 rev
Yulizhi 10 Pieces Polyhedral D10 Dice Set 10 Sided Dice 16mm for RPG MTG DND Table Games (Purple Black)
Yulizhi$6.2123 rev
Yulizhi 10 Pieces Polyhedral D10 Dice Set 10 Sided Dice 16mm for RPG MTG DND Table Games (Purple Blue)
Yulizhi$6.1523 rev
Yiotfandoll 10PCS Polyhedral D10 Dice Acrylic 10 Sided Game Dice for RPG MTG DND Dice Table Games (Black)
Yiotfandoll$6.3864 rev
Trending
90-day click momentumYulizhi 60 Pieces Polyhedral D10 Dice Set 10 Sided Dice 16mm for RPG MTG DND Table Games (Color A)
Yulizhi$11.944.8★
Renegade Game Studios Vampire: The Masquerade 5th Edition Dice Set
Renegade Game Studios$20.614.8★
PlaySmart Dice: Uniquely Numbered Dice System with 5 Fun Math Games that Helps Kids Master Addition and Multiplication Skills
Semper Smart Games$9.614.5★
Yulizhi 10 Pieces Polyhedral D10 Dice Set 10 Sided Dice 16mm for RPG MTG DND Table Games (Purple Black)
Yulizhi$6.214.9★
CiaraQ 100pcs D10 Dice Set for Dungeon and Dragons 10 Colors (10 Each)
CiaraQ$20.094.6★
What buyers say about 10 sided dice
What buyers praise and complain about, mined from review topics.What buyers love
“REALLY liked the variety of colors”
“solid quality”
“Great deal”
“As expected”
“Quick and easy grab to bring for a table game while we wait or to put in a suitcase for traveling”
“These are for my friends as gifts”
“Good Product, you can see the numbers clear and it works well”
“Top notch dice games”
“Great for TI4”
“they are durable”
What buyers complain about
“More dull upon delivery - not the color as seen on T. V. The colors are not as vibrant”
“its not a huge deal”
Top return reasons
Common questions
- Is 10 sided dice profitable to sell on Amazon United States?
- The niche generates $59K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the 10 sided dice niche?
- 14 brands and 46 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in 10 sided dice?
- Top complaints mined from reviews: Color, Value For Money. The return rate is 0.7%.
- When does demand for 10 sided dice peak?
- Demand peaks in Sep; the busiest month runs 2.0× the quietest.
- What does it cost to enter the 10 sided dice niche?
- Listings span $5.94–$20.61; the average listing price is $10.61 (sweet spot $15–$100). The average incumbent carries 524 reviews — the moat a new listing must climb.