1 Year Old Essentials Boy

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months

88K

Growth, 90 days vs prior 90

+11.4%

Conversion, latest week

1.7%

Market size, estimated

$21Ka year

Top search term

1 year old essentials boy27K searches a year

Listings sell for $14.74 on average, from $4.86 to $35.91. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $14.74 that is $1K to $4K a year per listing.

Average price

$14.74under the $15 to $100 sweet spot

Price range

$4.86–$35.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

2.2%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #39 within Early Development & Activity Toys. It carries 5,548 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

95%

Out of stock, average day

5.3%

Average rank

#39in Early Development & Activity Toys

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

5,548per listing

Listings tracked

40

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months