1/64 Diorama

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months

188K

Growth, 90 days vs prior 90

-20.7%

Conversion, latest week

1.1%

Market size, estimated

$69Ka year

Peak month

December3.0× the quietest month

Top search term

hot wheels diorama31K searches a year

Listings sell for $33.51 on average, from $11.63 to $148.32. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $33.51 that is $0 to $3K a year per listing.

Average price

$33.51inside the $15 to $100 sweet spot

Price range

$11.63–$148.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.1%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #236 within Collectible Display & Storage. It carries 206 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

88%

Out of stock, average day

7.2%

Average rank

#236in Collectible Display & Storage

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

206per listing

Listings tracked

102

42 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

42

Successful launches

3Amazon's first-year sales bar

Average brand age

32 months