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Twine

Maybe

Buyers convert on 18.9% of searches. But prices span $3.96–$9.38, mostly outside the sweet spot, so Twine is a Maybe.

Flapen Score
52
52 / 100
Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size
$2.4M/yr2.1M searches / yr
90-day growth
+52.7%search demand this quarter
Competition
74%top-5 click share · 7 brands · 9 sellers

Flapen Score

Twine against its category

The dotted line is the Tools & Home Improvement average. Past it, Twine is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Twine market on Amazon at a glance

Shoppers on Amazon United States searched for Twine 2.1M times last year and spent an estimated $2.4M. The top 5 brands take 95% of clicks. Demand peaks in May–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

18.9% of searches ended in a purchase last week.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 18.9% of those searches ended in a purchase. Searches in the last 90 days moved +52.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
+52.7%
Conversion, latest week
18.9%
Market size, estimated
$2.4Ma year
Peak month
November1.9× the quietest month
Top search term
twine891K searches a year

02 · Price

A sale here is worth $6.20.

Listings sell for $6.20 on average, from $3.96 to $9.38. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 30,000 to 40,000 of them. At $6.20 that is $186K to $248K a year per listing.

Average price
$6.20under the $15 to $100 sweet spot
Price range
$3.96–$9.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
30,000–40,000
Revenue per listing a year
$186K–$248K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Tarps & Tie-Downs. It carries 4,078 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Tarps & Tie-Downs
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
4,078per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Twine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

$0$242K$484K$726K$968K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

9

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

2%

  • PH PERKHOMY55%
  • PerkDecor19%
  • Vanhench11%
  • SMART&CASUAL6%
  • GOLDEN COCK4%
  • Vivifying3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Twine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Twine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • twine891K/yr
  • twine string336K/yr
  • jute twine238K/yr
  • garden twine104K/yr
  • twine for crafts122K/yr
  • jute98K/yr
  • twine for gardening42K/yr
  • garden string35K/yr
  • garden twine for climbing plants30K/yr
  • twine string for gardening11K/yr

Reviews and returns

What reviews say buyers love and hate about Twine

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Advertised Vs Actual Product”
21%of negative reviews mention “Thickness”
1.4%of orders come back
“I wanted a thinner piece of jute to work with”
A buyer, on “Thickness”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Twine questions

Answered from the same tracked data.