Is twine profitable to sell on Amazon United States?

The niche generates $2.4M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +52.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the twine niche?

7 brands and 9 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in twine?

Top complaints mined from reviews: Thickness, Strength, Durability. The return rate is 1.4%.

When does demand for twine peak?

Demand peaks in May–Nov–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the twine niche?

Listings span $3.96–$9.38; the average listing price is $6.20 (sweet spot $15–$100). The average incumbent carries 4,078 reviews — the moat a new listing must climb.

twine

Worth a look

Shows searches that convert (18.9% search→purchase), but prices mostly outside the sweet spot ($3.96–$9.38) keeps it on the watch list.

Conversion

Incredible18.9%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$2.4M

$2.4M/yr · 2.1M searches

Returns

Great1.4%

return rate — above 5% kills the launch gate

Growth

Good+52.7%

90-day search growth — must beat 0% to launch

Review moat

Bad4,078.33

avg incumbent reviews — the moat a new listing must climb

Competition

Bad74%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad$6.20

avg listing price — sweet spot $15–$100

Brand share

Bad95%

top-5 brand share — brand-locked demand

Price range

Bad$3.96–$9.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, twine is a $2.4M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in May–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

twine market data

Units sold / yr: 300K–400K; avg 30,000–40,000/product
Revenue / yr: $1.9M–$2.5M; units × avg price
Conversion rate: 18.9%
Avg BSR: #12
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 173 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

PH PERKHOMY55%
PerkDecor19%
Vanhench11%
SMART&CASUAL6%
GOLDEN COCK4%
Vivifying3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +52.7% search growth over the last 90 days.

Peak months: May, Nov, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top twine search terms

twine891K/yr +34.5%16.0% conv.
twine string336K/yr +22.5%17.4% conv.
jute twine238K/yr +48.9%11.1% conv.
garden twine104K/yr +196.5%15.5% conv.
twine for crafts122K/yr +10.3%10.4% conv.
jute98K/yr +9.5%4.1% conv.
twine for gardening42K/yr +214.4%18.5% conv.
garden string35K/yr +172.9%16.1% conv.
garden twine for climbing plants30K/yr +172.8%13.9% conv.
twine string for gardening11K/yr +776.5%17.9% conv.

All search terms

Top twine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PerkHomy Natural Jute Twine 600 Feet Long Twine String for Crafts Gift Wrapping Packing Gardening Crochet Knitting Macrame Decor (Brown 2mm * 600feet)

PH PERKHOMY$5.994.7★11,554 rev

PerkDecor 1000FT Natural Jute Twine String Bulk Hemp Rope Cord for Crafts Gardening Gift Wrapping Wedding Dcor Packing Material Burlap Ribbon Christmas Knitting Macrame Decoration (Brown 2mm* 1000ft)

PerkDecor$5.054.7★753 rev

Vanhench 805FT Natural Jute Twine String Bulk Hemp Jute Rope Cord Twine for Crafts Gardening Gift Wrapping Wedding Dcor Packing Material Burlap Ribbon Christmas Knitting Macrame Decoration

Vanhench$5.984.6★4,180 rev

PerkDecor 2Pack 2mm Natural Jute Twine String 1600 Feet Long Twine String for Crafting Gardening Gift Wrapping Macrame DIY Home Decor (Brown-800Feet/Roll)

PerkDecor$9.384.6★663 rev

PerkHomy Garden Twine Strong Natural Jute 800 Feet Long Green Twine for Gardening Tomato Climbing Plant Tie Floristry Crafts Gift Wrapping Packing Decor (Green 2mm * 800feet)

PH PERKHOMY$6.474.6★2,809 rev

Newest

by launch date

PerkDecor 1000FT Natural Jute Twine String Bulk Hemp Rope Cord for Crafts Gardening Gift Wrapping Wedding Dcor Packing Material Burlap Ribbon Christmas Knitting Macrame Decoration (Brown 2mm* 1000ft)

PerkDecor$5.05753 rev

12mo ago

PerkDecor 2Pack 2mm Natural Jute Twine String 1600 Feet Long Twine String for Crafting Gardening Gift Wrapping Macrame DIY Home Decor (Brown-800Feet/Roll)

PerkDecor$9.38663 rev

1y ago

PerkHomy Garden Twine Strong Natural Jute 400 Feet Long Brown Twine for Gardening Tomato Climbing Plant Tie Floristry Crafts Gift Wrapping Packing Decor (Brown 2mm * 400feet)

PH PERKHOMY$3.962,809 rev

1y ago

PerkHomy 600 Feet Natural Jute Twine Long Twine String for Crafts Gift Wrapping Packing Gardening Crochet Knitting Macrame Decor (Brown 600feet Flat)

PH PERKHOMY$4.13790 rev

1y ago

2mm - 164FT 600FT 1200FT 1800FT Natural Jute Twine Rope String

GOLDEN COCK$5.10507 rev

2y ago

What buyers say about twine

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product19%

“As advertised”

Quality-Overall19%

“Good quality for crafts”

Strength13%

“Sturdy and easy to use dispenser”

Value For Money13%

“Good Deal”

Durability6%

“so far it's holding up well”

Efficiency4%

“Very useful for my garden”

Ease Of Use3%

“Easy to use”

Thickness3%

“Perfect thickness for tying garden plants”

Gifting Purpose2%

“Used it for Christmas gifts great”

Color2%

“The color is great”

What buyers complain about

Thickness21%

“I wanted a thinner piece of jute to work with”

Strength17%

“Very weak”

Durability12%

“it just broke at the slightest tight pull”

Smell8%

“Smell terrible”

Quality-Overall6%

“Garbage quality”

Size-Overall5%

“Much Longer Than I Expected”

Advertised Vs Actual Product4%

“False advertising”

Functionality-Overall3%

“It didn't work”

Thin2%

“very thin”

Ease Of Use1%

“Frustrating to work with at times”

Top return reasons

Thin31%

Size-Overall18%

Value For Money14%

Thickness8%

Advertised Vs Actual Product6%

Strength5%

Color4%

Quality-Overall3%

Functionality-Overall3%

Material Quality2%

Common questions

Is twine profitable to sell on Amazon United States?: The niche generates $2.4M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +52.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the twine niche?: 7 brands and 9 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in twine?: Top complaints mined from reviews: Thickness, Strength, Durability. The return rate is 1.4%.
When does demand for twine peak?: Demand peaks in May–Nov–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the twine niche?: Listings span $3.96–$9.38; the average listing price is $6.20 (sweet spot $15–$100). The average incumbent carries 4,078 reviews — the moat a new listing must climb.

twine

twine market data

Competition & brand share

Demand & seasonality

Top twine search terms

Top twine products on Amazon

Top sellers

Newest

Trending

What buyers say about twine

What buyers love

What buyers complain about

Top return reasons

Common questions

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