Is touch light switch profitable to sell on Amazon United States?

The niche generates $62K/yr across 13 tracked products. 90-day search growth is -17.6%. Flapen's verdict: Skip it (35/100).

How competitive is the touch light switch niche?

6 brands and 15 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in touch light switch?

Top complaints mined from reviews: Durability, Functionality-Overall, Bulb Flicker/Dimming/Color. The return rate is 4.7%.

What does it cost to enter the touch light switch niche?

Listings span $7.03–$122.85; the average listing price is $41.39 (sweet spot $15–$100). The average incumbent carries 1,389 reviews — the moat a new listing must climb.

touch light switch

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$41.39

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$7.03–$122.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,388.54

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Competition

Bad73%

top-5 click share — a locked-up shelf

Market size

Bad$62K

$62K/yr · 46K searches

Growth

Bad-17.6%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, touch light switch is a $62K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 35/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

touch light switch market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $62K–$83K; units × avg price
Conversion rate: 3.3%
Avg BSR: #77
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 0.0%
Avg brand age: 48 months
Avg seller age: 164 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Lutron78%
ELEGRP6%
Zeifun5%
Yogcow4%
ALAMSCN4%
DEWENWILS3%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 46 weeks — -17.6% search growth over the last 90 days.

Open Trend

Top touch light switch search terms

touch switch11K/yr -11.1%1.0% conv.
lutron sunnata dimmer switch4K/yr +114.3%3.5% conv.
touch dimmer switch9K/yr -21.1%1.2% conv.
lutron sunnata6K/yr -19.5%1.1% conv.
touch dimmer4K/yr -15.4%1.8% conv.
sunnata dimmer2K/yr -5.3%3.8% conv.
lutron sunnata dimmer5K/yr -78.2%1.6% conv.
touch switch for lights3K/yr -62.5%0.0% conv.
lutron sunnata touch dimmer switch1K/yr -2.5%4.3% conv.

All search terms

Top touch light switch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lutron Sunnata Touch Dimmer Light Switch with Wallplate LED+ Advanced Technology for dimming LEDs 3 Way/Multi Location STCL-153MW-WH White

Lutron$42.634.5★433 rev

Lutron Sunnata Touch Dimmer Switch LED+ Advanced Technology for LED and Incandescent 3 Way/Multi Location STCL-153MS-WH-2 White 2 Pack

Lutron$81.534.5★433 rev

Lutron Sunnata Touch Dimmer Switch LED+ Advanced Technology for LED and Incandescent 3 Way/Multi Location STCL-153MS-WH-3 White (3-Pack)

Lutron$122.854.5★433 rev

Zeifun Touch Lamp Switch 2 Pack Touch Lamp Control Module for Dimmable LED Incandescent Halogen Bulbs Lamp Switch Replacement Kit Touch Dimmer Sensor with 3 Levels Brightness and Wiring Caps

Zeifun$11.314.1★917 rev

Lutron Sunnata Pro LED+ Touch Dimmer Switch for 500W ELV/MLV 250W LED Single Pole/3-Way Neutral Required ST-PRO-N-WH White

Lutron$101.344.7★18 rev

Newest

by launch date

Lutron Sunnata Pro LED+ Touch Dimmer Switch for 500W ELV/MLV 250W LED Single Pole/3-Way Neutral Required ST-PRO-N-WH White

Lutron$101.3418 rev

1y ago

ELEGRP Dimmer Switch Touch Dimmer Light Switch for LED Lights 150W INC/HAL 450W Single Pole LED Dimmer Switch Needs Neutral Wire Wall Plate Included UL Listed 1 Pack White

ELEGRP$18.12149 rev

2y ago

ELEGRP Dimmer Switch Touch Dimmer Light Switch for LED Lights 150W INC/HAL 450W Single Pole & 3 Way LED Dimmer Switch Needs Neutral Wire Wall Plate Included UL Listed 1 Pack Matte White

ELEGRP$18.91149 rev

2y ago

Lutron Sunnata Touch Dimmer Switch LED+ Advanced Technology for LED and Incandescent 3 Way/Multi Location STCL-153MS-WH-2 White 2 Pack

Lutron$81.53433 rev

3y ago

Lutron Sunnata Touch Dimmer Switch LED+ Advanced Technology for LED and Incandescent 3 Way/Multi Location STCL-153MS-WH-3 White (3-Pack)

Lutron$122.85433 rev

3y ago

What buyers say about touch light switch

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product17%

“As advertised”

Quality-Overall15%

“Better than expected”

Assembly/Installation12%

“Works great, easy to mount anywhere”

Ease Of Use9%

“Super easy to use”

Touch/Button Controls6%

“Nice touch”

Value For Money6%

“great product for the value”

Instructions/User Manual/Troubleshooting6%

“Instructions were clear”

Design-Overall5%

“This works well and looks nice,”

Brightness/Shine/Glow5%

“My husband found great light bulbs to go with it that dim to a very low setting”

Bulb Flicker/Dimming/Color5%

“This dimmer light switch does not flicker when dimming lights”

What buyers complain about

Durability24%

“Failed with the first few uses”

Functionality-Overall16%

“Didn't work”

Bulb Flicker/Dimming/Color14%

“not 100% Improved our flickering LED light problem”

Quality-Overall9%

“Horrible quality”

Defective Material/Parts6%

“Light switch came defective”

Assembly/Installation5%

“Good product, sort of hard to install”

Ease Of Use3%

“Didn't work easy”

Compatibility-Overall3%

“Did not work with my touch lamp”

Value For Money3%

“feel it was a little overpriced”

Noise Level2%

“it made a short circuit noise”

Top return reasons

Functionality-Overall21%

Bulb Flicker/Dimming/Color14%

Compatibility-Overall13%

Size-Overall10%

Defective Material/Parts8%

Color6%

Advertised Vs Actual Product5%

Touch/Button Controls4%

Value For Money4%

Product Condition3%

Common questions

Is touch light switch profitable to sell on Amazon United States?: The niche generates $62K/yr across 13 tracked products. 90-day search growth is -17.6%. Flapen's verdict: Skip it (35/100).
How competitive is the touch light switch niche?: 6 brands and 15 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in touch light switch?: Top complaints mined from reviews: Durability, Functionality-Overall, Bulb Flicker/Dimming/Color. The return rate is 4.7%.
What does it cost to enter the touch light switch niche?: Listings span $7.03–$122.85; the average listing price is $41.39 (sweet spot $15–$100). The average incumbent carries 1,389 reviews — the moat a new listing must climb.