Sonoff S31
FailThe top 5 brands take 100% of clicks, so Sonoff S31 is a Fail.
- Flapen Score
- 38 / 100Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 4838
- Market size
- $32K/yr22K searches / yr
- 90-day growth
- -11.5%search demand this quarter
- Competition
- 97%top-5 click share · 2 brands · 7 sellers
Flapen Score
Sonoff S31 against its category
The dotted line is the Tools & Home Improvement average. Past it, Sonoff S31 is stronger. Inside it, weaker.
Market
The Sonoff S31 market on Amazon at a glance
Shoppers on Amazon United States searched for Sonoff S31 22K times last year and spent an estimated $32K. All 2 brands take every click. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
8.8% of searches ended in a purchase last week.
Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.
- Searches, last 12 months
- 22K
- Growth, 90 days vs prior 90
- -11.5%
- Conversion, latest week
- 8.8%
- Market size, estimated
- $32Ka year
- Peak month
- December12.1× the quietest month
- Top search term
- sonoff s3116K searches a year
02 · Price
A sale here is worth $16.84.
Listings sell for $16.84 on average, from $8.74 to $29.13. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $16.84 that is $2K to $4K a year per listing.
- Average price
- $16.84inside the $15 to $100 sweet spot
- Price range
- $8.74–$29.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 59.3% of listings are out of stock. The average listing ranks #228 within Outlets & Accessories. It carries 209 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 59.3%
- Average rank
- #228in Outlets & Accessories
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 209per listing
- Listings tracked
- 6
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Sonoff S31 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SONOFF S31 WiFi Smart Plug with Energy Monitoring 15A Smart Outlet Timer Switch ETL Certified Compatible with Alexa & Google Home IFTTT Supporting 2.4 Ghz Wi-Fi Only
- Price
- $8.74
- Rating
- 4.2/5
- Reviews
- 496
- Age
- 5y ago

SONOFF Matter Smart Plug S41s 4-Pack 15A 1800W WiFi Smart Plug Outlet ETL Certified Remote & Voice Control with Timer Compatible with Alexa Google Home Apple HomeKit & SmartThings
- Price
- $28.64
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 10mo ago

SONOFF S31 Lite Smart Plug Smart Outlet Switch ETL Certified No Hub Required 2.4 Ghz WiFi Only IFTTT Supporting Compatible with Alexa & Google Home
- Price
- $10.69
- Rating
- 3.8/5
- Reviews
- 31
- Age
- 5y ago

SONOFF S40 Lite 15A WiFi Smart Plug ETL Certified Smart Socket Outlet Timer Switch Compatible with Alexa & Google Home Assistant IFTTT Supporting No Hub Required -A Certified for Humans Device
- Price
- $11.33
- Rating
- 4.2/5
- Reviews
- 135
- Age
- 4y ago

SONOFF S40 15A WiFi Smart Plug with Energy Monitoring ETL Certified Smart Outlet Timer Switch Work with Alexa & Google Home Assistant IFTTT Supporting 2.4 Ghz Wi-Fi Only 1-Pack
- Price
- $12.50
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 4y ago
Trending
90-day click momentum
SONOFF S31 Lite Smart Plug Smart Outlet Switch ETL Certified No Hub Required 2.4 Ghz WiFi Only IFTTT Supporting Compatible with Alexa & Google Home
- Price
- $10.69
- Rating
- 3.8/5
- Reviews
- 31
- Age
- 5y ago

SONOFF S40 15A WiFi Smart Plug with Energy Monitoring ETL Certified Smart Outlet Timer Switch Work with Alexa & Google Home Assistant IFTTT Supporting 2.4 Ghz Wi-Fi Only 1-Pack
- Price
- $12.50
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 4y ago

THIRDREALITY Smart Plug 4 Pack 15A Smart Outlet with Timer Function Zigbee Repeater ETL Certified Requires ZigBee Hub No Power Meter
- Price
- $29.13
- Rating
- 4.5/5
- Reviews
- 449
- Age
- 4y ago

SONOFF S31 WiFi Smart Plug with Energy Monitoring 15A Smart Outlet Timer Switch ETL Certified Compatible with Alexa & Google Home IFTTT Supporting 2.4 Ghz Wi-Fi Only
- Price
- $8.74
- Rating
- 4.2/5
- Reviews
- 496
- Age
- 5y ago

SONOFF S40 Lite 15A WiFi Smart Plug ETL Certified Smart Socket Outlet Timer Switch Compatible with Alexa & Google Home Assistant IFTTT Supporting No Hub Required -A Certified for Humans Device
- Price
- $11.33
- Rating
- 4.2/5
- Reviews
- 135
- Age
- 4y ago
Newest
by launch date
SONOFF Matter Smart Plug S41s 4-Pack 15A 1800W WiFi Smart Plug Outlet ETL Certified Remote & Voice Control with Timer Compatible with Alexa Google Home Apple HomeKit & SmartThings
- Price
- $28.64
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 10mo ago

SONOFF S40 Lite 15A WiFi Smart Plug ETL Certified Smart Socket Outlet Timer Switch Compatible with Alexa & Google Home Assistant IFTTT Supporting No Hub Required -A Certified for Humans Device
- Price
- $11.33
- Rating
- 4.2/5
- Reviews
- 135
- Age
- 4y ago

SONOFF S40 15A WiFi Smart Plug with Energy Monitoring ETL Certified Smart Outlet Timer Switch Work with Alexa & Google Home Assistant IFTTT Supporting 2.4 Ghz Wi-Fi Only 1-Pack
- Price
- $12.50
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 4y ago

THIRDREALITY Smart Plug 4 Pack 15A Smart Outlet with Timer Function Zigbee Repeater ETL Certified Requires ZigBee Hub No Power Meter
- Price
- $29.13
- Rating
- 4.5/5
- Reviews
- 449
- Age
- 4y ago

SONOFF S31 WiFi Smart Plug with Energy Monitoring 15A Smart Outlet Timer Switch ETL Certified Compatible with Alexa & Google Home IFTTT Supporting 2.4 Ghz Wi-Fi Only
- Price
- $8.74
- Rating
- 4.2/5
- Reviews
- 496
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.
Brands
2 rising
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- SONOFF97%
- THIRDREALITY3%
Demand
Sonoff S31 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 12.1×
Reviews and returns
What reviews say buyers love and hate about Sonoff S31
We read the reviews and the return reasons for every product selling here.
“Didn't connect”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sonoff S31 questions
Answered from the same tracked data.









