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Sonic Screwdriver

Fail

The top 5 brands take 100% of clicks, so Sonic Screwdriver is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$57K/yr102K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
88%top-5 click share · 4 brands · 12 sellers

Flapen Score

Sonic Screwdriver against its category

The dotted line is the Tools & Home Improvement average. Past it, Sonic Screwdriver is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonic Screwdriver market on Amazon at a glance

Shoppers on Amazon United States searched for Sonic Screwdriver 102K times last year and spent an estimated $57K. All 4 brands take every click. Demand peaks in Oct–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
1.4%
Market size, estimated
$57Ka year
Peak month
December2.6× the quietest month
Top search term
sonic screwdriver52K searches a year

02 · Price

A sale here is worth $39.11.

Listings sell for $39.11 on average, from $30.26 to $56.70. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $39.11 that is $4K to $10K a year per listing.

Average price
$39.11inside the $15 to $100 sweet spot
Price range
$30.26–$56.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #929 within Screwdrivers & Nut Drivers. It carries 203 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
78%
Out of stock, average day
8.8%
Average rank
#929in Screwdrivers & Nut Drivers
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
203per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Sonic Screwdriver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 246%
  • Brand 35%
  • Brand 43%

Demand

Sonic Screwdriver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Sonic Screwdriver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sonic screwdriver52K/yr
  • doctor who sonic screwdriver27K/yr
  • dr who sonic screwdriver7K/yr
  • sonic screwdriver 10th doctor9K/yr
  • 10th doctor sonic screwdriver4K/yr
  • 11th doctor sonic screwdriver3K/yr

Reviews and returns

What reviews say buyers love and hate about Sonic Screwdriver

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Functionality-Overall”
1.5%of orders come back
“Doesnt work”
A buyer, on “Functionality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sonic Screwdriver questions

Answered from the same tracked data.