Is soldering mat profitable to sell on Amazon United States?

The niche generates $364K/yr across 29 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the soldering mat niche?

17 brands and 31 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in soldering mat?

Top complaints mined from reviews: Size-Overall, Color, Thickness. The return rate is 1.1%.

When does demand for soldering mat peak?

Demand peaks in Jan–Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the soldering mat niche?

Listings span $5.08–$35.76; the average listing price is $16.23 (sweet spot $15–$100). The average incumbent carries 1,565 reviews — the moat a new listing must climb.

soldering mat

Worth a look

Shows low returns (1.1%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$16.23

avg listing price — sweet spot $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.08–$35.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$364K

$364K/yr · 316K searches

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,565.03

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Growth

Bad-4.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, soldering mat is a $364K/yr Amazon United States market (316K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

soldering mat market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $325K–$406K; units × avg price
Conversion rate: 7.1%
Avg BSR: #68
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 3.3%
Avg brand age: 41 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

16%

HengTianMei28%
Kaisi24%
HPFIX12%
PAFOWO11%
STREBITO5%
WWZMDiB4%
Open — no brand owns it (11 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 1.6×

Open Trend

Top soldering mat search terms

soldering mat138K/yr -7.6%6.4% conv.
silicone soldering mat26K/yr +1.4%6.1% conv.
solder mat27K/yr -7.6%7.2% conv.
silicone work mat25K/yr -2.8%2.9% conv.
watch repair mat12K/yr +11.5%3.5% conv.
electronics mat10K/yr -3.7%5.4% conv.
soldering pad9K/yr +2.9%6.0% conv.
repair mat9K/yr +3.8%4.3% conv.
soldering mat large6K/yr -2.3%4.2% conv.
silicone workbench mat7K/yr -5.4%1.2% conv.

All search terms

Top soldering mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kaisi S130 Insulation Silicone Soldering Mat Repair Mat Silicone Work Mats

Kaisi$8.054.8★4,869 rev

Kaisi Heat Insulation Silicone Repair Mat with Scale Ruler and Screw Position for Soldering Iron Phone and Computer Repair Size:17.7 x 11.8 Inches

HengTianMei$11.074.7★2,067 rev

Premium Heat Resistant 932F Silicone Soldering Mat Large Anti Static Magnetic Electronic Repair Work Mat for BGA and Gun Soldering Iron Workbench Cell Phone Laptop Repair 17.7 *11.8

PAFOWO$11.814.7★1,542 rev

HTM-201 Black Silicone Repair Mat Heat Resistant Electronic Repair Mat for Soldering Electronics Computer Repair Etc

HengTianMei$8.944.7★2,165 rev

Premium Heat Resistant 932F 22x 14.2 Magnetic Silicone Soldering Mat Electronics Work Mat for Computer Cell Phone Laptop Repair BGA Soldering Gun Iron Workbench Protection

HPFIX$25.814.7★4,605 rev

Newest

by launch date

Premium Extra Large Silicone Soldering Mat Heat Resistant 932F

BDJHMP$17.2132 rev

10mo ago

Kaisi Extra Large Soldering Mat 932F Heat Resistant Silicone Solder Mat

Kaisi$24.97243 rev

1y ago

Kaisi Extra Large Soldering Mat 932F Heat Resistant Silicone Solder Mat

Kaisi$25.13243 rev

1y ago

YIHUA M150 Heat-resistant Soldering Mat with Multiple Storage Slots Built-in Ruler Bendable Soft Silicone Soldering Mat Dimensions 12.99 * 8.23 * 0.12 inches (330 * 209 * 3mm)

YIHUA$9.82104 rev

1y ago

STREBITO Soldering Mat Electronics Repair Mat Silicone Work Mat Heat Resistant 932F Magnetic Mat for Screws and Tools Solder Mat Silicone Pad for Watch Phone Eyeglass Knife Size 13.8 x 9.9

STREBITO$11.42708 rev

1y ago

What buyers say about soldering mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Excellent product”

Size-Overall14%

“Love the size”

Advertised Vs Actual Product9%

“As described”

Value For Money9%

“Good for the price”

Material Quality6%

“The material feels durable”

Ease Of Cleaning4%

“cleans up easily”

Ease Of Use4%

“Comes in handy”

Heating4%

“It handles heat well”

Durability3%

“feels very durable”

Maintenance And Repair3%

“Great for small repairs or hobbies”

What buyers complain about

Size-Overall16%

“A bit small”

Color9%

“The whole thing is blue”

Thickness7%

“Not very thick”

Heating5%

“With any heat it bubbles up horribly”

Ease Of Use4%

“Good - maybe overly complicated”

Value For Money4%

“Waste of money”

Material Quality3%

“Does not feel like great quality or material”

Magnetic Strength/Adsorption3%

“The magnetic mat doesnt hold even the smallest pieces like a screw”

Suitable For Indoor3%

“Do not open indoors”

Assembly/Installation2%

“keeping the screws orderly has always been a pain”

Top return reasons

Size-Overall52%

Advertised Vs Actual Product10%

Defective Material/Parts4%

Thin4%

Value For Money4%

Functionality-Overall3%

Color3%

Quality-Overall3%

Material Quality3%

Maintenance And Repair2%

Common questions

Is soldering mat profitable to sell on Amazon United States?: The niche generates $364K/yr across 29 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the soldering mat niche?: 17 brands and 31 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in soldering mat?: Top complaints mined from reviews: Size-Overall, Color, Thickness. The return rate is 1.1%.
When does demand for soldering mat peak?: Demand peaks in Jan–Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the soldering mat niche?: Listings span $5.08–$35.76; the average listing price is $16.23 (sweet spot $15–$100). The average incumbent carries 1,565 reviews — the moat a new listing must climb.

soldering mat

soldering mat market data

Competition & brand share

Demand & seasonality

Top soldering mat search terms

Top soldering mat products on Amazon

Top sellers

Newest

Trending

What buyers say about soldering mat

What buyers love

What buyers complain about

Top return reasons

Common questions

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