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51

solder paste

Worth a look

Shows low returns (0.6%), but soft demand (-13.4% this quarter) keeps it on the watch list.

Market size 39Growth 18Conversion 85Competition 61Returns 97Price range 49Avg price 53Brand share 45Review moat 49Quality gap 25

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$12.35

avg listing price — sweet spot $15–$100

Review moat

Okay1,633.14

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$3.62–$26.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Market size

Okay$200K

$200K/yr · 169K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-13.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, solder paste is a $200K/yr Amazon United States market (169K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

solder paste market data

Units sold / yr
15K–20K
avg 500–750/product
Revenue / yr
$185K–$247K
units × avg price
Conversion rate
9.6%
Avg BSR
#167
Page quality
0%
Prime
100%
Sponsored
86%
Out of stock
1.3%
Avg brand age
72 months
Avg seller age
179 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

31

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

17%

  • wonderway40%
  • Essmetuin15%
  • WIVIE11%
  • Romeda6%
  • SoPagre6%
  • SRA Soldering Products5%
  • Open — no brand owns it (10 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.
4K3KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top solder paste search terms

  • solder paste103K/yr
  • soldering paste32K/yr
  • solder paste for electronics17K/yr
  • estao en pasta4K/yr
  • lead free solder paste3K/yr
  • pasta para soldar5K/yr
  • soldering paste for electronics5K/yr
All search terms

Top solder paste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$8K8%$16K12%$24K16%$32K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about solder paste

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Best quality”

Advertised Vs Actual Product17%

“As Advertised”

Value For Money16%

“Excellent value”

Ease Of Use13%

“Easy to use and control”

Ease Of Cleaning7%

“cleaned up and cleaned easily”

Spray/Flow5%

“It flows well”

Size-Overall4%

“Convenient sized jars”

Functionality-Overall2%

“Easy fluxing things like circuit boards”

Heating1%

“I like it mainly because it limits any heat damage to surrounding materials”

Adhesion/Stickiness1%

“Not bad for the price not sticky and works great”

What buyers complain about

Functionality-Overall14%

“Did not work as stated”

Adhesion/Stickiness13%

“Sticky”

Value For Money10%

“A little pricey”

Size-Overall10%

“Small container”

Ease Of Use8%

“Not easy to get just a little bit to come out”

Quality-Overall6%

“this appears to be a much lower quality paste”

Thickness5%

“paste is too thick”

Heating4%

“Requires a lil more heat than it says”

Spray/Flow3%

“Never could get a good flow using this flux”

Advertised Vs Actual Product3%

“Very misleading”

Top return reasons

Functionality-Overall24%
Value For Money14%
Advertised Vs Actual Product13%
Size-Overall10%
Quality-Overall8%
Adhesion/Stickiness7%
Defective Material/Parts6%
Heating5%
Maintenance And Repair3%
Product Condition2%

Common questions

Is solder paste profitable to sell on Amazon United States?
The niche generates $200K/yr across 28 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the solder paste niche?
16 brands and 31 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in solder paste?
Top complaints mined from reviews: Functionality-Overall, Adhesion/Stickiness, Value For Money. The return rate is 0.6%.
When does demand for solder paste peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the solder paste niche?
Listings span $3.62–$26.02; the average listing price is $12.35 (sweet spot $15–$100). The average incumbent carries 1,633 reviews — the moat a new listing must climb.