Is solar string lights outdoor waterproof multicolor profitable to sell on Amazon United States?

The niche generates $27K/yr across 30 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +57.6%. Flapen's verdict: Worth a look (52/100).

How competitive is the solar string lights outdoor waterproof multicolor niche?

14 brands and 25 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in solar string lights outdoor waterproof multicolor?

Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 3.0%.

What does it cost to enter the solar string lights outdoor waterproof multicolor niche?

Listings span $8.57–$74.32; the average listing price is $22.06 (sweet spot $15–$100). The average incumbent carries 4,618 reviews — the moat a new listing must climb.

solar string lights outdoor waterproof multicolor

Worth a look

Shows a sweet-spot price point ($22.06 avg), but a small market ($27K/yr) keeps it on the watch list.

Avg price

Great$22.06

avg listing price — sweet spot $15–$100

Price range

Great$8.57–$74.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+57.6%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,617.83

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$27K

$27K/yr · 29K searches

According to Flapen's Amazon United States niche tracking, solar string lights outdoor waterproof multicolor is a $27K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

solar string lights outdoor waterproof multicolor market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $33K–$44K; units × avg price
Conversion rate: 4.3%
Avg BSR: #200
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 6.6%
Avg brand age: 34 months
Avg seller age: 209 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

12%

Brightown74%
Jedavai4%
WENFENG3%
FREECUBE3%
JMEXSUSS2%
Minetom2%
Open — no brand owns it (8 brands, 12%)

Demand

Weekly Amazon search volume, last 30 weeks — +57.6% search growth over the last 90 days.

Open Trend

Top solar string lights outdoor waterproof multicolor search terms

brightown solar string lights9K/yr +72.4%4.8% conv.
multi colored solar string lights outdoor waterproof5K/yr +29.1%1.8% conv.
solar string lights multicolor5K/yr +60.1%1.1% conv.
brightown solar lights outdoor5K/yr +61.3%3.7% conv.
solar string lights outdoor waterproof multicolor4K/yr +59.0%1.2% conv.

All search terms

Top solar string lights outdoor waterproof multicolor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Brightown 52FT Solar String Lights Outdoor Waterproof Patio Lights with Remote & Timer USB/Solar Powered Dimmable Outdoor Lights 15+1 LED Bulbs for Backyard Garden Camping Party - 26Hrs Runtime

Brightown$20.944.4★2,438 rev

Brightown 108FT 52LED Solar String Lights Outdoor with Remote & USB Port Shatterproof Bulbs Dimmable & Timable 3 Modes Patio Lights Solar Powered with Mount Clips for Camping Backyard Garden Decor

Brightown$39.494.3★1,354 rev

Brightown 100FT Solar String Lights Outdoor Waterproof with Remote 31+2 LED Shatterproof Bulbs Dimmable & Timable 3 Light Modes Solar Lights for Backyard Party Patio Decor - 26Hrs Runtime

Brightown$36.754.3★3,832 rev

Brightown Solar String Lights 2 Packs Total 66Ft 200 LED Solar Fairy Lights with 8 Modes Waterproof Solar Lights for Outside Patio Yard Tree Wedding Christmas(Warm White)

Brightown$10.764.4★24,608 rev

Brightown 58FT Solar String Lights Outdoor IP65 Waterproof Remote Timer

Brightown$31.104.3★9,118 rev

Newest

by launch date

Brightown 50 LED Flower Solar String Lights Outdoor Waterproof Multicolor Solar Powered Fairy Lights with 8 Lighting Modes for Garden Fence Yard Patio Christmas Tree Party Wedding Decor

Brightown$9.1888 rev

2mo ago

Brightown 2 Pack Solar Outdoor Lights 2500LM 223 LED Solar Flood Outdoor Lights with Motion Sensor 3 Modes 3 Head 270 Wide Angle Street Area IP65 Waterproof Security Wall Lights with Remote

Brightown$24.45406 rev

4mo ago

Brightown 2 Pack Solar String Lights Outdoor Waterproof 80 FT 200 LED Solar Powered Christmas Lights with 8 Modes Auto On/Off Patio Lights for Outside Tree Garden Balcony Party Decor (Warm White)

Brightown$16.731,419 rev

5mo ago

Brightown Solar Fence Lights Outdoor IP65 Waterproof 3000/4000/6000K/RGB 11 Colors Solar Deck Step Flood Lights Solar Patio Lights for Outside Backyard Yard Home Improvement Wall Railing 8 Pack

Brightown$36.41226 rev

5mo ago

Brightown 52FT Solar String Lights Outdoor Waterproof Patio Lights with Remote & Timer USB/Solar Powered Dimmable Outdoor Lights 15+1 LED Bulbs for Backyard Garden Camping Party - 26Hrs Runtime

Brightown$20.942,438 rev

6mo ago

What buyers say about solar string lights outdoor waterproof multicolor

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow36%

“Bright Lights”

Quality-Overall9%

“Excellent product”

Value For Money8%

“Excellent value for money”

Color6%

“The colors are perfect”

Assembly/Installation6%

“Easy to put together”

Advertised Vs Actual Product5%

“Better than I expected”

Durability5%

“it looks juts as durable”

Efficiency3%

“Works great”

Ease Of Use2%

“Ease of use”

Charging2%

“Easy to charge”

What buyers complain about

Durability19%

“Broke within a week”

Brightness/Shine/Glow16%

“Very dim”

Functionality-Overall10%

“Did not work”

Quality-Overall8%

“seem like the quality is inconsistent”

Size-Overall6%

“Too small”

Charging6%

“Wont Charge”

Bulb Flicker/Dimming/Color4%

“Very dim”

Advertised Vs Actual Product3%

“Deceptive advertising”

Color3%

“not white like they advertised”

Battery Life2%

“quickly lost battery life”

Top return reasons

Size-Overall20%

Brightness/Shine/Glow16%

Functionality-Overall12%

Bulb Flicker/Dimming/Color11%

Advertised Vs Actual Product9%

Value For Money5%

Charging5%

Defective Material/Parts5%