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Solar Spotlight

Maybe

Products sell for $31.66 on average, inside the sweet spot. But the average product has 5,149 reviews to catch up to, so Solar Spotlight is a Maybe.

Flapen Score
62
62 / 100
Top 5% of 9,536 Tools & Home Improvement niches · +14 vs the category median of 48
Market size
$129K/yr172K searches / yr
90-day growth
+60.5%search demand this quarter
Competition
37%top-5 click share · 45 brands · 87 sellers

Flapen Score

Solar Spotlight against its category

The dotted line is the Tools & Home Improvement average. Past it, Solar Spotlight is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Solar Spotlight market on Amazon at a glance

Shoppers on Amazon United States searched for Solar Spotlight 172K times last year and spent an estimated $129K. The top 5 brands take 43% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +60.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
+60.5%
Conversion, latest week
2.4%
Market size, estimated
$129Ka year
Peak month
October5.9× the quietest month
Top search term
solar spotlights outdoor66K searches a year

02 · Price

A sale here is worth $31.66.

Listings sell for $31.66 on average, from $10.92 to $70.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $31.66 that is $3K to $8K a year per listing.

Average price
$31.66inside the $15 to $100 sweet spot
Price range
$10.92–$70.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #36 within Landscape Lighting. It carries 5,149 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#36in Landscape Lighting
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
5,149per listing
Listings tracked
55

04 · Newcomers

Amazon counts 14 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 14 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
14Amazon's first-year sales bar
Average brand age
31 months

Products

Top Solar Spotlight products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

$0$4K$8K$12K$16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 falling

Sellers

87

Top-5 brand share

43%

Top 20: 81%

Top-5 click share

37%

Top 20: 74%

Open market

51%

  • JEJOT13%
  • InnoGear9%
  • AUDERWIN8%
  • NYMPHY8%
  • Linkind6%
  • GKGG6%

Demand

Solar Spotlight search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Solar Spotlight search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • solar spotlights outdoor66K/yr
  • solar powered spotlight15K/yr
  • solar bulb lights outdoor8K/yr
  • outdoor wall lights solar7K/yr
  • solar powered spot light8K/yr
  • solar outdoor spotlights8K/yr
  • solar spot lights outdoor brightest11K/yr
  • solar flood light with remote8K/yr
  • solar outdoor spot light5K/yr
  • solar outdoor wall lights exterior4K/yr

Reviews and returns

What reviews say buyers love and hate about Solar Spotlight

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Brightness/Shine/Glow”
20%of negative reviews mention “Brightness/Shine/Glow”
2.6%of orders come back
“Very dim”
A buyer, on “Brightness/Shine/Glow”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Solar Spotlight questions

Answered from the same tracked data.