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54

solar sign lights outdoor

Worth a look

Shows a sweet-spot price point ($53.02 avg), but weak search conversion (1.6%) keeps it on the watch list.

Market size 27Growth 24Conversion 20Competition 83Returns 58Price range 53Avg price 92Brand share 75Review moat 56Quality gap 84

Avg price

Great$53.02

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great32%

top-5 click share — an open shelf

Brand share

Great60%

top-5 brand share — no brand owns this niche

Returns

Good2.7%

return rate — above 5% kills the launch gate

Review moat

Good1,252.02

avg incumbent reviews — the moat a new listing must climb

Price range

Good$12.29–$171.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$114K

$114K/yr · 134K searches

Growth

Bad-2.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, solar sign lights outdoor is a $114K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 54/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

solar sign lights outdoor market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$159K–$212K
units × avg price
Conversion rate
1.6%
Avg BSR
#535
Page quality
0%
Prime
98%
Sponsored
96%
Out of stock
6.4%
Avg brand age
35 months
Avg seller age
178 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

25 rising

Sellers

32

Top-5 brand share

60%

Top 20: 97%

Top-5 click share

32%

Top 20: 75%

Open market

35%

  • BRIGHTICONIC20%
  • Mrzxy13%
  • XmnSoly10%
  • Elsollit8%
  • PULITAITONG8%
  • LUHLEE5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.
4K3KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Top solar sign lights outdoor search terms

  • solar sign light31K/yr
  • solar sign lights outdoor21K/yr
  • sign light12K/yr
  • solar sign lights10K/yr
  • outdoor sign lighting10K/yr
  • solar light for sign8K/yr
  • sign lights8K/yr
  • sign lights outdoor8K/yr
  • solar lights for signs outdoor5K/yr
  • solar sign lights outdoor waterproof5K/yr
All search terms

Top solar sign lights outdoor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3K6%$7K9%$10K12%$14K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about solar sign lights outdoor

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow38%

“It is bright”

Quality-Overall15%

“AMAZING QUALITY”

Assembly/Installation7%

“Easy assembly”

Advertised Vs Actual Product6%

“As advertised”

Value For Money5%

“Excellent for the money”

Durability4%

“very durable”

Charging3%

“Easy to charge up”

Efficiency2%

“Works great on the landscaping”

Size-Overall2%

“Perfect fit”

Design-Overall2%

“Well Built”

What buyers complain about

Brightness/Shine/Glow21%

“Not Bright enough”

Durability13%

“Not durable”

Functionality-Overall13%

“Never worked”

Quality-Overall6%

“Workmanship is not high quality :”

Bulb Flicker/Dimming/Color5%

“They are very dim”

Size-Overall5%

“These lights are tiny”

Value For Money3%

“Just a little expensive”

Charging3%

“or charging system is poor”

Color2%

“Was unhappy with this light its awful color”

Water Resistance2%

“NOT WATERPROOF”

Top return reasons

Brightness/Shine/Glow26%
Color19%
Size-Overall12%
Bulb Flicker/Dimming/Color10%
Functionality-Overall9%
Advertised Vs Actual Product6%
Defective Material/Parts4%
Charging3%
Value For Money2%
Assembly/Installation1%

Common questions

Is solar sign lights outdoor profitable to sell on Amazon United States?
The niche generates $114K/yr across 48 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (54/100).
How competitive is the solar sign lights outdoor niche?
25 brands and 32 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in solar sign lights outdoor?
Top complaints mined from reviews: Brightness/Shine/Glow, Durability, Functionality-Overall. The return rate is 2.7%.
When does demand for solar sign lights outdoor peak?
Demand peaks in Oct–Nov; the busiest month runs 2.1× the quietest.
What does it cost to enter the solar sign lights outdoor niche?
Listings span $12.29–$171.42; the average listing price is $53.02 (sweet spot $15–$100). The average incumbent carries 1,252 reviews — the moat a new listing must climb.