solar night light
Skip itBrand-locked demand (top 5 brands take 91% of clicks) — this niche doesn't clear our bar today.
Competition
Great36%top-5 click share — an open shelf
Price range
Good$5.88–$38.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good$14.13avg listing price — sweet spot $15–$100
Market size
Okay$148K$148K/yr · 161K searches
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad7,110.14avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, solar night light is a $148K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
solar night light market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $141K–$177K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #189
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 58%
- Out of stock
- 0.0%
- Avg brand age
- 40 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
12 falling
Sellers
29
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
36%
Top 20: 76%
Open market
6%
- GE58%
- L LOHAS LED16%
- YUNLEX8%
- DORESshop5%
- myCozyLite3%
- Lyridz3%
- Open — no brand owns it (6 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.9×
Top solar night light search terms
- amber night light59K/yr
- ge night light34K/yr
- amber night lights plug into wall12K/yr
- ge night lights plug into wall12K/yr
- orange night light9K/yr
- night light amber6K/yr
- night light ge5K/yr
- yellow night light4K/yr
- ge nightlight5K/yr
- amber night lights4K/yr
Top solar night light products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GE SleepLite Plug in Night Light with Dusk to Dawn Sensor 2 Pack
GE$8.524.6★704 rev
GE SleepLite Plug in Night Light with Dusk to Dawn Sensor 4 Pack
GE$10.064.6★2,591 rev
GE Plug in Night Light with Dusk to Dawn Sensor 2 Pack
GE$8.654.7★31,693 rev
YUNLEX 2 Pack Amber Night Light Dusk to Dawn Sensor Warm Glare-Free Reflected Glow 3-Level Dimmer Auto On/Off Plug-in LED Nightlight for Bedroom Kids Bathroom Sleep Baby Nursery Toddler
YUNLEX$12.844.7★3,288 rev
L LOHAS LED Night Light 2 Pack Night Lights Plug into Wall 1600K Amber
L LOHAS LED$16.644.6★312 rev
Newest
by launch date
YUNLEX 2 Pack Plug in Sleep Night Light with Motion Sensor and Dusk to Dawn Sensor 3 Modes Soft Glow Stepless Dimming LED Lights for Bedroom Sleep Baby Nursery Kids Toddler Home Decor (Amber)
YUNLEX$14.08318 rev
GE SleepLite Plug in Night Light with Dusk to Dawn Sensor 4 Pack
GE$14.40704 rev
Lyridz Amber Night Light with Motion Sensor 1-150LM Dimmable Plug-in Nightlight Indoor for Bedroom Bathroom Hallway Stairs Pet House Toilet 2 Pack
Lyridz$18.553,364 rev
DORESshop Night Light Night Lights Plug into Wall Adjustable Amber
DORESshop$16.22154 rev
L LOHAS LED Night Light 2 Pack Night Lights Plug into Wall 1600K Amber
L LOHAS LED$16.64312 rev
Trending
90-day click momentumYUNLEX 2 Pack Plug in Sleep Night Light with Motion Sensor and Dusk to Dawn Sensor 3 Modes Soft Glow Stepless Dimming LED Lights for Bedroom Sleep Baby Nursery Kids Toddler Home Decor (Amber)
YUNLEX$14.084.6★
Lyridz Amber Night Light with Motion Sensor 1-150LM Dimmable Plug-in Nightlight Indoor for Bedroom Bathroom Hallway Stairs Pet House Toilet 2 Pack
Lyridz$18.554.7★
GE SleepLite Plug in Night Light with Dusk to Dawn Sensor 4 Pack
GE$10.064.6★
L LOHAS LED Night Light 2 Pack Night Lights Plug into Wall 1600K Amber
L LOHAS LED$16.644.6★
DORESshop Night Light Night Lights Plug into Wall Adjustable Amber
DORESshop$16.224.6★
What buyers say about solar night light
What buyers praise and complain about, mined from review topics.What buyers love
“Bright light”
“Great night light good quality”
“Quality Lighting”
“colors are perfect”
“Worth buying”
“As advertised”
“the look is sleek”
“Easy to use”
“Works great”
“Durability, efficiency and look”
What buyers complain about
“They are just too dim”
“Did not last”
“DOESNT WORK”
“Poor quality”
“Extremely dim”
“Too orange”
“The lights are smaller”
“Cheaper than before”
“Product is not at all as pictured”
“very cheap material”
Top return reasons
Common questions
- Is solar night light profitable to sell on Amazon United States?
- The niche generates $148K/yr across 43 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the solar night light niche?
- 12 brands and 29 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in solar night light?
- Top complaints mined from reviews: Brightness/Shine/Glow, Durability, Functionality-Overall. The return rate is 2.3%.
- When does demand for solar night light peak?
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the solar night light niche?
- Listings span $5.88–$38.46; the average listing price is $14.13 (sweet spot $15–$100). The average incumbent carries 7,110 reviews — the moat a new listing must climb.