Is Solar Lights Indoor profitable to sell on Amazon United States?

Flapen scores Solar Lights Indoor 61 out of 100 on Amazon United States, a Maybe. Shoppers spend $635K a year across 36 tracked products. Amazon counts 13 of the 14 products launched in the last year as successful launches. Search demand grew +13.2% in the last 90 days.

How competitive is the Solar Lights Indoor niche on Amazon United States?

25 brands and 32 sellers compete in Solar Lights Indoor on Amazon United States. The top 5 Solar Lights Indoor products take 45% of clicks, and the top 5 brands take 57%.

What do buyers complain about in Solar Lights Indoor?

Solar Lights Indoor buyers on Amazon United States complain most about Brightness/Shine/Glow, Charging, and Durability. Returns run at 2.7% of orders.

When does demand for Solar Lights Indoor peak?

Search demand for Solar Lights Indoor on Amazon United States peaks in Oct–Nov, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Solar Lights Indoor niche?

Solar Lights Indoor sells for $36.12 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $18.14 to $97.81. The average product has 1,344 reviews, the count a new listing must catch up to.

Solar Lights Indoor

Maybe

Products sell for $36.12 on average, inside the sweet spot. But buyers convert on only 2.3% of searches, so Solar Lights Indoor is a Maybe.

Flapen Score: 61
61 / 100Top 6% of 9,536 Tools & Home Improvement niches · +13 vs the category median of 48
Market size: $635K/yr754K searches / yr
90-day growth: +13.2%search demand this quarter
Competition: 45%top-5 click share · 25 brands · 32 sellers

Flapen Score

Solar Lights Indoor against its category

The dotted line is the Tools & Home Improvement average. Past it, Solar Lights Indoor is stronger. Inside it, weaker.

61Maybe

This niche Category average

See the method

Market

The Solar Lights Indoor market on Amazon at a glance

Shoppers on Amazon United States searched for Solar Lights Indoor 754K times last year and spent an estimated $635K. The top 5 brands take 57% of clicks. Demand peaks in Oct–Nov. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 754K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $635K a year.

Searches, last 12 months: 754K
Growth, 90 days vs prior 90: +13.2%
Conversion, latest week: 2.3%
Market size, estimated: $635Ka year
Peak month: November1.7× the quietest month
Top search term: solar shed light131K searches a year

02 · Price

A sale here is worth $36.12.

Listings sell for $36.12 on average, from $18.14 to $97.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $36.12 that is $9K to $18K a year per listing.

Average price: $36.12inside the $15 to $100 sweet spot
Price range: $18.14–$97.81
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 15K–20K
Units per listing a year: 250–500
Revenue per listing a year: $9K–$18K
Returns: 2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #74 within Porch & Patio Lights. It carries 1,344 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings: 92%
Prime listings: 100%
Out of stock, average day: 2.4%
Average rank: #74in Porch & Patio Lights
Average rating: 4.36 starsAmazon United States average 4.42 stars
Average reviews: 1,344per listing
Listings tracked: 36

04 · Newcomers

Amazon counts 13 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 14
Successful launches: 13Amazon's first-year sales bar
Average brand age: 34 months

Products