Is Solar Light Bulbs profitable to sell on Amazon United States?

Flapen scores Solar Light Bulbs 60 out of 100 on Amazon United States, a Maybe. Shoppers spend $174K a year across 38 tracked products. Amazon counts 3 of the 8 products launched in the last year as successful launches. Search demand grew +34.6% in the last 90 days.

How competitive is the Solar Light Bulbs niche on Amazon United States?

33 brands and 42 sellers compete in Solar Light Bulbs on Amazon United States. The top 5 Solar Light Bulbs products take 42% of clicks, and the top 5 brands take 46%.

What do buyers complain about in Solar Light Bulbs?

Solar Light Bulbs buyers on Amazon United States complain most about Durability, Brightness/Shine/Glow, and Functionality-Overall. Returns run at 2.7% of orders.

When does demand for Solar Light Bulbs peak?

Search demand for Solar Light Bulbs on Amazon United States peaks in May–Nov, and the busiest month runs 2.3× the quietest.

What does it cost to enter the Solar Light Bulbs niche?

Solar Light Bulbs sells for $19.92 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.08 to $39.49. The average product has 3,210 reviews, the count a new listing must catch up to.

Solar Light Bulbs

Maybe

The top 5 brands take only 46% of clicks. But buyers convert on only 2.4% of searches, so Solar Light Bulbs is a Maybe.

Filters No Dominant Brand

Flapen Score: 60
60 / 100Top 8% of 9,536 Tools & Home Improvement niches · +12 vs the category median of 48
Market size: $174K/yr362K searches / yr
90-day growth: +34.6%search demand this quarter
Competition: 42%top-5 click share · 33 brands · 42 sellers

Flapen Score

Solar Light Bulbs against its category

The dotted line is the Tools & Home Improvement average. Past it, Solar Light Bulbs is stronger. Inside it, weaker.

60Maybe

This niche Category average

See the method

Market

The Solar Light Bulbs market on Amazon at a glance

Shoppers on Amazon United States searched for Solar Light Bulbs 362K times last year and spent an estimated $174K. The top 5 brands take 46% of clicks. Demand peaks in May–Nov. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 362K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.

Searches, last 12 months: 362K
Growth, 90 days vs prior 90: +34.6%
Conversion, latest week: 2.4%
Market size, estimated: $174Ka year
Peak month: November2.3× the quietest month
Top search term: solar light bulb94K searches a year

02 · Price

A sale here is worth $19.92.

Listings sell for $19.92 on average, from $8.08 to $39.49. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $19.92 that is $5K to $10K a year per listing.

Average price: $19.92inside the $15 to $100 sweet spot
Price range: $8.08–$39.49
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 250–500
Revenue per listing a year: $5K–$10K
Returns: 2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #571 within Light Bulbs. It carries 3,210 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings: 89%
Prime listings: 100%
Out of stock, average day: 2.8%
Average rank: #571in Light Bulbs
Average rating: 4.27 starsAmazon United States average 4.42 stars
Average reviews: 3,210per listing
Listings tracked: 38

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 8
Successful launches: 3Amazon's first-year sales bar
Average brand age: 33 months

Products