Solar Halloween Decorations

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +863.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months

197K

Growth, 90 days vs prior 90

+863.6%

Conversion, latest week

1.1%

Market size, estimated

$48Ka year

Peak month

October817.4× the quietest month

Top search term

halloween pathway lights outdoor14K searches a year

Listings sell for $22.06 on average, from $8.99 to $51.49. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $22.06 that is $0 to $2K a year per listing.

Average price

$22.06inside the $15 to $100 sweet spot

Price range

$8.99–$51.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.9%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 23.4% of listings are out of stock. The average listing ranks #1,501 within Landscape Lighting. It carries 1,623 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

83%

Out of stock, average day

23.4%

Average rank

#1,501in Landscape Lighting

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

1,623per listing

Listings tracked

52

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

0Amazon's first-year sales bar

Average brand age

24 months