Is solar ground lights outdoor profitable to sell on Amazon United States?

The niche generates $159K/yr across 66 tracked products. 13 of 14 products launched in the last 360 days are still selling. 90-day search growth is +48.0%. Flapen's verdict: Worth a look (61/100).

How competitive is the solar ground lights outdoor niche?

40 brands and 75 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in solar ground lights outdoor?

Top complaints mined from reviews: Brightness/Shine/Glow, Durability, Size-Overall. The return rate is 2.3%.

When does demand for solar ground lights outdoor peak?

Demand peaks in Apr–May–Jun; the busiest month runs 3.2× the quietest.

What does it cost to enter the solar ground lights outdoor niche?

Listings span $14.53–$142.28; the average listing price is $34.85 (sweet spot $15–$100). The average incumbent carries 4,901 reviews — the moat a new listing must climb.

solar ground lights outdoor

Worth a look

Shows a sweet-spot price point ($34.85 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$34.85

avg listing price — sweet spot $15–$100

Competition

Great30%

top-5 click share — an open shelf

Brand share

Great52%

top-5 brand share — no brand owns this niche

Returns

Good2.3%

return rate — above 5% kills the launch gate

Growth

Good+48.0%

90-day search growth — must beat 0% to launch

Price range

Good$14.53–$142.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$159K

$159K/yr · 178K searches

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,900.71

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, solar ground lights outdoor is a $159K/yr Amazon United States market (178K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 61/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

solar ground lights outdoor market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $139K–$174K; units × avg price
Conversion rate: 2.6%
Avg BSR: #43
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 2.1%
Avg brand age: 34 months
Avg seller age: 160 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

40 rising

Sellers

Top-5 brand share

52%

Top 20: 87%

Top-5 click share

30%

Top 20: 64%

Open market

43%

SOLPEX21%
INCX11%
BEAU JARDIN10%
GIGALUMI6%
btfarm5%
Flacchi5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +48.0% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.2×

Open Trend

Top solar ground lights outdoor search terms

solar ground lights outdoor78K/yr +59.3%2.3% conv.
ground lights25K/yr +47.5%1.5% conv.
glass solar lights14K/yr +43.6%0.3% conv.
beau jardin solar pathway lights8K/yr +42.7%4.3% conv.
hampton bay solar pathway lights8K/yr +50.8%0.9% conv.
path lighting8K/yr +46.2%0.7% conv.
led path lights7K/yr +35.3%1.0% conv.
walkway lighting8K/yr +20.5%0.5% conv.
black solar pathway lights5K/yr +11.7%1.0% conv.
led driveway lights solar powered5K/yr +17.5%0.7% conv.

All search terms

Top solar ground lights outdoor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SOLPEX Mini Solar Ground Lights 10 Pack Solar Lights Outdoor Waterproof Pathway Lights Solar Powered Solar Garden Light Landscape Lighting for Yard Driveway Walkway (Cool White)

SOLPEX$16.674.2★2,275 rev

INCX 4.6 inch Solar Lights Outdoor Waterproof 12 Pack Solar Lights for Outside Solar Garden Lights Landscape Lighting for Patio Pathway Lawn Yard Deck Driveway Walkway Cold White

INCX$29.434.4★16,228 rev

BEAU JARDIN 8 Pack Solar Pathway Lights White+Color Changing Stainless Steel 3 Mode Outdoor Multicolor Metal Solar Powered Waterproof Glass for Garden Landscape Path Yard Walkway Driveway Black

BEAU JARDIN$48.574.4★17,073 rev

btfarm 16 Pack Solar Lights Outdoor 8 LED Solar Ground Lights IP65 Waterproof Flat Solar Disc Light Pathway Lights for Garden Lawn Patio Yard Path Landscape Cool White

btfarm$32.094.5★2,002 rev

Flacchi Solar Lights Outdoor Waterproof - 2-in-1 Solar Powered Ground Lights Outdoor Solar Disk Light Landscape Light for Deck Step Patio Yard Pathway Walkway Driveway Garden (Warm White 12 Pack)

Flacchi$29.804.4★1,552 rev

Newest

by launch date

Gahomlumy Solar Ground Lights Outdoor 8 Pack 2.8 inch Solar Powered Pathway Lights IP67 Waterproof Anti Glare Diamond Solar Garden Lights Landscape Lighting for Patio Yard Deck Walkway Cold White

Gahomlumy$24.2467 rev

6mo ago

SOLPEX Solar Ground Lights 12 Pack Solar Pathway Lights Outdoor Waterproof Landscape Lighting for Garden Walkway Driveway Yard Deck Patio Swimming Pool (Cool White)

SOLPEX$28.38134 rev

11mo ago

inkgear 6 Pack Solar Lights Outdoor Waterproof 8 LED Solar Ground Lights

inkgear$14.53264 rev

11mo ago

SOLPEX Mini Solar Ground Lights 12 Pack Pathway Solar Lights Outdoor Waterproof Garden Lights for Driveway Walkway Yard Landscape (Cool White)

SOLPEX$19.64266 rev

1y ago

echosari 6 Pack Solar Ground Lights Anti Glare Diamond Warm White

echosari$15.67112 rev

1y ago

What buyers say about solar ground lights outdoor

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow42%

“Bright lights”

Quality-Overall10%

“The build quality is solid”

Assembly/Installation8%

“Assembly was easy”

Value For Money7%

“Great deal”

Durability3%

“And durable”

Advertised Vs Actual Product3%

“As advertised”

Design-Overall3%

“Modern design”

Charging2%

“Charge fast”

Ease Of Use2%

“Easy to open”

Strength2%

“they seem stable”

What buyers complain about

Brightness/Shine/Glow16%

“Not very bright”

Durability12%

“Fall apart”

Size-Overall11%

“SHORTER THAN IT LOOKS”

Quality-Overall8%

“Cheap quality”

Functionality-Overall8%

“not work well”

Bulb Flicker/Dimming/Color4%

“the lights are very dim”

Charging3%

“Doesnt hold charge well”

Value For Money3%

“I think the price is too much for what you get”

Battery Life2%

“Battery doesnt last long”

Strength2%

“Not very sturdy”

Top return reasons

Size-Overall36%

Brightness/Shine/Glow17%

Bulb Flicker/Dimming/Color9%

Color8%

Advertised Vs Actual Product6%

Functionality-Overall5%

Defective Material/Parts4%