Is Solar Globe Lights profitable to sell on Amazon United States?

Flapen scores Solar Globe Lights 59 out of 100 on Amazon United States, a Maybe. Shoppers spend $166K a year across 29 tracked products. Amazon counts 1 of the 1 products launched in the last year as successful launches. Search demand grew +84.0% in the last 90 days.

How competitive is the Solar Globe Lights niche on Amazon United States?

20 brands and 29 sellers compete in Solar Globe Lights on Amazon United States. The top 5 Solar Globe Lights products take 50% of clicks, and the top 5 brands take 67%.

What do buyers complain about in Solar Globe Lights?

Solar Globe Lights buyers on Amazon United States complain most about Durability, Size-Overall, and Functionality-Overall. Returns run at 2.7% of orders.

When does demand for Solar Globe Lights peak?

Search demand for Solar Globe Lights on Amazon United States peaks in Apr–May–Jun, and the busiest month runs 7.2× the quietest.

What does it cost to enter the Solar Globe Lights niche?

Solar Globe Lights sells for $27.59 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.93 to $56.60. The average product has 2,449 reviews, the count a new listing must catch up to.

Solar Globe Lights

Maybe

Products sell for $27.59 on average, inside the sweet spot. But buyers convert on only 1.8% of searches, so Solar Globe Lights is a Maybe.

Flapen Score: 59
59 / 100Top 10% of 9,536 Tools & Home Improvement niches · +11 vs the category median of 48
Market size: $166K/yr343K searches / yr
90-day growth: +84.0%search demand this quarter
Competition: 50%top-5 click share · 20 brands · 29 sellers

Flapen Score

Solar Globe Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Solar Globe Lights is stronger. Inside it, weaker.

59Maybe

This niche Category average

See the method

Market

The Solar Globe Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Solar Globe Lights 343K times last year and spent an estimated $166K. The top 5 brands take 67% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +84.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $166K a year.

Searches, last 12 months: 343K
Growth, 90 days vs prior 90: +84.0%
Conversion, latest week: 1.8%
Market size, estimated: $166Ka year
Peak month: June7.2× the quietest month
Top search term: solar globe lights outdoor70K searches a year

02 · Price

A sale here is worth $27.59.

Listings sell for $27.59 on average, from $9.93 to $56.60. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $27.59 that is $7K to $14K a year per listing.

Average price: $27.59inside the $15 to $100 sweet spot
Price range: $9.93–$56.60
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 250–500
Revenue per listing a year: $7K–$14K
Returns: 2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #221 within Landscape Lighting. It carries 2,449 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings: 90%
Prime listings: 100%
Out of stock, average day: 5.7%
Average rank: #221in Landscape Lighting
Average rating: 4.34 starsAmazon United States average 4.42 stars
Average reviews: 2,449per listing
Listings tracked: 29

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 34 months

Products