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53

solar dusk to dawn led outdoor light

Worth a look

Shows a sweet-spot price point ($27.03 avg), but soft demand (+2.7% this quarter) keeps it on the watch list.

Market size 32Growth 28Conversion 41Competition 76Returns 63Price range 94Avg price 95Brand share 34Review moat 30Quality gap 79

Avg price

Incredible$27.03

avg listing price — sweet spot $15–$100

Price range

Great$14.60–$68.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great39%

top-5 click share — an open shelf

Returns

Good2.5%

return rate — above 5% kills the launch gate

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Okay$149K

$149K/yr · 168K searches

Review moat

Okay3,513.49

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+2.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, solar dusk to dawn led outdoor light is a $149K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

solar dusk to dawn led outdoor light market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
$216K–$270K
units × avg price
Conversion rate
3.3%
Avg BSR
#444
Page quality
0%
Prime
93%
Sponsored
98%
Out of stock
0.5%
Avg brand age
32 months
Avg seller age
147 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

18 rising

Sellers

87

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

39%

Top 20: 77%

Open market

13%

  • Bell+Howell62%
  • JACKYLED8%
  • Brightech7%
  • ZPSHYD4%
  • Yomistar4%
  • daphino3%
  • Open — no brand owns it (12 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.
7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.6×

Top solar dusk to dawn led outdoor light search terms

  • solar panel for outdoor lights21K/yr
  • bell and howell solar lights outdoor38K/yr
  • bell and howell solar lights15K/yr
  • bell howell solar lights14K/yr
  • jackyled solar lights outdoor11K/yr
  • jackyled10K/yr
  • reflectores solares7K/yr
  • light with solar panel4K/yr
  • solar light panel4K/yr
  • bionic spotlight13K/yr
All search terms

Top solar dusk to dawn led outdoor light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$9K9%$13K12%$18K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about solar dusk to dawn led outdoor light

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow31%

“Lights are bright”

Assembly/Installation10%

“Easiest install ever”

Quality-Overall9%

“solid build quality”

Value For Money7%

“Excellent value for money”

Charging7%

“Great Charger”

Advertised Vs Actual Product6%

“As advertised”

Battery Life4%

“Battery life is great”

Efficiency4%

“Works well on motion”

Durability3%

“Feels durable”

Motion Detection2%

“Good motion detection”

What buyers complain about

Durability16%

“One broke easily”

Functionality-Overall13%

“Never worked”

Brightness/Shine/Glow12%

“Not Bright enough”

Quality-Overall8%

“Quality control here is questionable here”

Charging7%

“Won't charge”

Bulb Flicker/Dimming/Color4%

“the light is only dim at best”

Battery Life4%

“Short battery life”

Water Resistance4%

“Not Waterproof”

Size-Overall3%

“Size is not what you'd expect”

Value For Money2%

“WAY CHEAPER Than Walmart”

Top return reasons

Brightness/Shine/Glow20%
Size-Overall17%
Functionality-Overall12%
Defective Material/Parts8%
Charging7%
Bulb Flicker/Dimming/Color7%
Advertised Vs Actual Product7%
Value For Money4%
Compatibility-Overall3%
Quality-Overall2%

Common questions

Is solar dusk to dawn led outdoor light profitable to sell on Amazon United States?
The niche generates $149K/yr across 43 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Worth a look (53/100).
How competitive is the solar dusk to dawn led outdoor light niche?
18 brands and 87 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in solar dusk to dawn led outdoor light?
Top complaints mined from reviews: Durability, Functionality-Overall, Brightness/Shine/Glow. The return rate is 2.5%.
When does demand for solar dusk to dawn led outdoor light peak?
Demand peaks in Oct–Nov; the busiest month runs 2.6× the quietest.
What does it cost to enter the solar dusk to dawn led outdoor light niche?
Listings span $14.60–$68.17; the average listing price is $27.03 (sweet spot $15–$100). The average incumbent carries 3,513 reviews — the moat a new listing must climb.