Is solar color changing lights outdoor profitable to sell on Amazon United States?

The niche generates $161K/yr across 49 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +109.0%. Flapen's verdict: Worth a look (66/100).

How competitive is the solar color changing lights outdoor niche?

41 brands and 59 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in solar color changing lights outdoor?

Top complaints mined from reviews: Brightness/Shine/Glow, Durability, Size-Overall. The return rate is 2.5%.

When does demand for solar color changing lights outdoor peak?

Demand peaks in Jun–Oct–Nov; the busiest month runs 6.4× the quietest.

What does it cost to enter the solar color changing lights outdoor niche?

Listings span $9.54–$91.74; the average listing price is $35.26 (sweet spot $15–$100). The average incumbent carries 2,660 reviews — the moat a new listing must climb.

solar color changing lights outdoor

Worth a look

Shows demand growing +109.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Great+109.0%

90-day search growth — must beat 0% to launch

Avg price

Incredible$35.26

avg listing price — sweet spot $15–$100

Price range

Great$9.54–$91.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great48%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.5%

return rate — above 5% kills the launch gate

Review moat

Okay2,660.33

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$161K

$161K/yr · 205K searches

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Signals Trending No Dominant Brand

According to Flapen's Amazon United States niche tracking, solar color changing lights outdoor is a $161K/yr Amazon United States market (205K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jun–Oct–Nov. Verdict: Worth a look — 66/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

solar color changing lights outdoor market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $176K–$212K; units × avg price
Conversion rate: 2.2%
Avg BSR: #140
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 4.5%
Avg brand age: 27 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

41 falling

Sellers

Top-5 brand share

48%

Top 20: 82%

Top-5 click share

42%

Top 20: 75%

Open market

47%

Linkind12%
Priddop11%
Eyrosa11%
TISEJOY7%
NYMPHY6%
Nupostai5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +109.0% search growth over the last 90 days.

Peak months: Jun, Oct, Nov · busiest ÷ quietest = 6.4×

Open Trend

Top solar color changing lights outdoor search terms

solar color changing spotlights outdoor14K/yr +307.0%0.3% conv.
solar color changing lights outdoor35K/yr +59.9%1.6% conv.
color solar lights outdoor11K/yr +253.8%1.8% conv.
solar lights outdoor color changing16K/yr +78.9%1.7% conv.
outdoor lights color changing solar5K/yr >1,000%1.1% conv.
solar lights color changing10K/yr +92.8%1.6% conv.
rgb solar lights outdoor12K/yr +58.4%1.3% conv.
color changing solar pathway lights9K/yr +110.9%1.7% conv.
color solar lights9K/yr +93.9%1.3% conv.
solar colored lights outdoor waterproof10K/yr +25.1%1.6% conv.

All search terms

Top solar color changing lights outdoor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Priddop Solar Lights Outdoor Waterproof 8 Pack Garden Decor Color Changing

Priddop$20.044.6★2,084 rev

Eyrosa Solar Outdoor Lights 10 Pack Solar Pathway Lights Outdoor Waterproof Stainless Steel Stake Lighting for Garden Yard Path Walkway Driveway Patio Lawn Outside Decor Color Changing

Eyrosa$21.284.6★1,757 rev

TISEJOY Solar Lights Outdoor Waterproof for Pathway 12 Pack Color Changing

TISEJOY$34.474.5★653 rev

NYMPHY Solar Lights Outdoor Waterproof - 4 Pack (Multicolor)

NYMPHY$37.664.2★392 rev

Linkind Smart Solar Spot Lights Outdoor SL5C Solar Lights Outdoor Spotlight Cool/Warm White/Color Changing APP/Voice Control IP67 Landscape Lighting for Yard Garden Pathway(2 Pack)

Linkind$27.764.2★8,840 rev

Newest

by launch date

Gorrzai Solar Pathway Lights Outdoor 8 Pack Mushroom Garden Lights Waterproof Solar Powered Yard Lighting for Landscape Driveway Path Walkway Patio Outside Garden Decorations Color Changing

Gorrzai$19.48189 rev

4mo ago

Focusing Solar Spot Lights Outdoor Waterproof RGB+3CCT Tree Uplights 4Pack

Sunyardlux$37.42155 rev

6mo ago

nibuuecer Solar Fence Lights 8 Pack 9 Colors & 11 Lighting Modes Solar Wall Lights Outdoor Waterproof IP65 RGB Color Changing Fence Lights Solar Powered for Garden Yard Patio Deck Step Patio Wall

nibuuecer$30.14489 rev

10mo ago

Linkind Smart Solar Pathway Lights SP6 App/Voice Control Solar Lights Outdoor Waterproof 43+ Preset Scenes Cool/Warm White/Color-Changing Outdoor Garden Lights for Yard Patio 4 Pack

Linkind$91.74227 rev

11mo ago

Solar String Lights Outdoor Waterproof 40Ft Color Changing with Remote

Hozplex$23.22154 rev

1y ago

What buyers say about solar color changing lights outdoor

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow35%

“Great Lights”

Color19%

“Bright Colors”

Quality-Overall8%

“Great quality lights”

Value For Money7%

“Good deal”

Assembly/Installation5%

“Easy to Assemble”

Durability3%

“These little lights are super durable”

Advertised Vs Actual Product3%

“Better than I expected”

Charging2%

“Easy to charge”

Ease Of Use2%

“Ease of use”

Design-Overall2%

“The design is cute”

What buyers complain about

Brightness/Shine/Glow20%

“Not bright enough”

Durability12%

“Broke after less than 1 month”

Size-Overall8%

“These lights are small”

Functionality-Overall7%

“Never worked”

Quality-Overall5%

“Poor Quality”

Advertised Vs Actual Product5%

“Description is inaccurate”

Bulb Flicker/Dimming/Color4%

“the lights are not that great super dim”

Charging3%

“Dont hold the charge”

Color3%

“Wish it was white”

Battery Life3%

“There was NO BATTERY in the light”

Top return reasons

Brightness/Shine/Glow22%

Size-Overall13%

Bulb Flicker/Dimming/Color12%

Advertised Vs Actual Product10%

Color9%

Functionality-Overall8%

Defective Material/Parts6%

Charging4%

Value For Money3%

Quality-Overall2%

Common questions

Is solar color changing lights outdoor profitable to sell on Amazon United States?: The niche generates $161K/yr across 49 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +109.0%. Flapen's verdict: Worth a look (66/100).
How competitive is the solar color changing lights outdoor niche?: 41 brands and 59 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in solar color changing lights outdoor?: Top complaints mined from reviews: Brightness/Shine/Glow, Durability, Size-Overall. The return rate is 2.5%.
When does demand for solar color changing lights outdoor peak?: Demand peaks in Jun–Oct–Nov; the busiest month runs 6.4× the quietest.
What does it cost to enter the solar color changing lights outdoor niche?: Listings span $9.54–$91.74; the average listing price is $35.26 (sweet spot $15–$100). The average incumbent carries 2,660 reviews — the moat a new listing must climb.