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68

solar candles

Worth a look

Shows a sweet-spot price point ($19.35 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 53Growth 83Conversion 45Competition 79Returns 42Price range 78Avg price 86Brand share 69Review moat 79Quality gap 78

Avg price

Great$19.35

avg listing price — sweet spot $15–$100

Growth

Great+80.6%

90-day search growth — must beat 0% to launch

Competition

Great36%

top-5 click share — an open shelf

Review moat

Great419.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great$9.16–$37.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Market size

Good$334K

$334K/yr · 484K searches

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.6%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, solar candles is a $334K/yr Amazon United States market (484K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in May–Jun–Sep. Verdict: Worth a look — 68/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

solar candles market data

Units sold / yr
15K–20K
avg 250–500/product
Revenue / yr
$290K–$387K
units × avg price
Conversion rate
3.6%
Avg BSR
#247
Page quality
0%
Prime
100%
Sponsored
98%
Out of stock
1.5%
Avg brand age
33 months
Avg seller age
170 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

28

Top-5 brand share

63%

Top 20: 99%

Top-5 click share

36%

Top 20: 81%

Open market

31%

  • Homemory32%
  • Livinlarge10%
  • NURADA8%
  • Nimiko7%
  • Wondise6%
  • YOROXRG5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +80.6% search growth over the last 90 days.
15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Sep · busiest ÷ quietest = 3.7×

Top solar candles search terms

  • solar candles outdoor waterproof123K/yr
  • solar candles130K/yr
  • solar candles outdoor25K/yr
  • solar candle33K/yr
  • outdoor solar candles24K/yr
  • solar outdoor candles20K/yr
  • outdoor solar candles waterproof16K/yr
  • solar candles for lanterns18K/yr
  • solar outdoor candles waterproof12K/yr
  • solar pillar candles8K/yr
All search terms

Top solar candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$13K8%$27K12%$40K16%$53K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about solar candles

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow32%

“Nice glow”

Quality-Overall11%

“The build quality is excellent”

Charging7%

“charge efficiently”

Value For Money6%

“Great value”

Advertised Vs Actual Product4%

“As advertised”

Water Resistance4%

“Works great and water proof”

Durability4%

“I can tell you they are holding up just fine”

Ease Of Use3%

“Easy to use”

Design-Overall3%

“The design is simple”

Battery Life3%

“Battery life has been very good”

What buyers complain about

Functionality-Overall16%

“Did not work”

Durability14%

“Does not last as described”

Battery Life7%

“Mess with the battery”

Charging7%

“they dont hold a charge”

Size-Overall6%

“NOT HAPPY WITH THE SIZE”

Quality-Overall6%

“Garbage”

Brightness/Shine/Glow5%

“Some are Not extremely bright”

Value For Money4%

“are too expensive”

Water Resistance3%

“Not Waterproof”

Bulb Flicker/Dimming/Color3%

“Inexplicably stop lighting up after about 4 days”

Top return reasons

Size-Overall42%
Functionality-Overall10%
Color8%
Bulb Flicker/Dimming/Color7%
Advertised Vs Actual Product6%
Charging5%
Brightness/Shine/Glow5%
Defective Material/Parts5%
Quality-Overall2%
Durability2%

Common questions

Is solar candles profitable to sell on Amazon United States?
The niche generates $334K/yr across 40 tracked products. 13 of 18 products launched in the last 360 days are still selling. 90-day search growth is +80.6%. Flapen's verdict: Worth a look (68/100).
How competitive is the solar candles niche?
22 brands and 28 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in solar candles?
Top complaints mined from reviews: Functionality-Overall, Durability, Battery Life. The return rate is 3.6%.
When does demand for solar candles peak?
Demand peaks in May–Jun–Sep; the busiest month runs 3.7× the quietest.
What does it cost to enter the solar candles niche?
Listings span $9.16–$37.36; the average listing price is $19.35 (sweet spot $15–$100). The average incumbent carries 420 reviews — the moat a new listing must climb.