soft white light bulbs
Worth a lookShows searches that convert (11.7% search→purchase), but soft demand (-2.5% this quarter) keeps it on the watch list.
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Good$687K$687K/yr · 429K searches
Avg price
Good$13.73avg listing price — sweet spot $15–$100
Price range
Good$5.78–$25.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,035.86avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, soft white light bulbs is a $687K/yr Amazon United States market (429K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
soft white light bulbs market data
- Units sold / yr
- 50K–60K
- avg 1,500–2,000/product
- Revenue / yr
- $687K–$824K
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
37
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
13%
- TJOY29%
- Amazon Basics15%
- DEGNJU15%
- GE12%
- LEDVANCE10%
- evelor6%
- Open — no brand owns it (5 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Top soft white light bulbs search terms
- soft white light bulbs150K/yr
- 2700k led light bulbs73K/yr
- 2700k light bulb36K/yr
- light bulbs soft white49K/yr
- soft white led light bulbs25K/yr
- ge light bulbs 60 watt16K/yr
- ge soft white 60w light bulbs11K/yr
- light bulbs 2700k7K/yr
- led light bulb soft white8K/yr
- light bulb soft white8K/yr
Top soft white light bulbs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TJOY 6 Pack A19 LED Light Bulbs 60 Watt Equivalent LED Bulb Soft Warm White 2700K Efficient 9W E26 Standard Base Non Dimmable Energy Saving Lightbulb 800LM 80 CRI 120V UL Listed
TJOY$9.704.7★1,623 rev
Amazon Basics A19 LED Light Bulbs 60 Watt Equivalent Energy Efficient 9W E26 Standard Base Soft White 2700K Dimmable 10 000 Hour Lifetime 6-Pack
Amazon Basics$12.854.7★5,186 rev
GE Relax LED Light Bulbs Soft White A19 60W Replacement 4 Pack
GE$12.794.7★1,288 rev
Sylvania ECO LED Light Bulb A19 60W Equivalent Efficient 9W 7 Year 750 Lumens 2700K Non-Dimmable Frosted Soft White - 8 Pack (40821)
LEDVANCE$12.204.7★23,401 rev
DEGNJU A19 LED Light Bulbs 60 Watt Equivalent LED Bulbs Soft White 2700K 800 Lumens E26 Standard Base Non-Dimmable 8W Warm White LED Bulbs for Bedroom Living Room 3 Pack
DEGNJU$7.084.6★3,323 rev
Newest
by launch date
evelor 6-Pack A19 LED Light Bulbs 60 Watt Equivalent Soft White 2700K with E26 Base Efficient 9W 800 Lumens Non-Dimmable Warm White LED Bulbs 15000 Hours Ideal for Bedroom Living Room
evelor$8.841,005 rev
TJOY 6 Pack A19 LED Light Bulbs 60 Watt Equivalent LED Bulb Soft Warm White 2700K Efficient 9W E26 Standard Base Non Dimmable Energy Saving Lightbulb 800LM 80 CRI 120V UL Listed
TJOY$9.701,623 rev
TJOY 12 Pack A19 Vintage LED Edison Bulbs Dimmable 60W Equivalent High Brightness 2700K Warm White 8W E26 Standard Base 800 Lumens CRI80+ Clear Glass Filament Bulb for Home Farmhouse
TJOY$23.41797 rev
TJOY 24 Pack A19 LED Light Bulbs Soft Warm White 2700K 60 Watt Equivalent Efficient 9W E26 Standard Base Non Dimmable Energy Saving Warm Light Lamp Bulb 800LM 120V for Home Bedroom Living Room
TJOY$20.10708 rev
DEGNJU 24 Pack LED Light Bulbs Soft White 2700K 60 Watt Equivalent LED Bulbs A19 Standard Bulbs 800 LM 15000 Hours E26 Base Non-Dimmable 8W White LED Bulbs for Bedroom Living Room
DEGNJU$23.251,680 rev
Trending
90-day click momentum
Amazon Basics A19 LED Light Bulbs 60W Equivalent Soft White 2700K Non-Dimmable Energy Efficient 9W E26 Standard Base 10 000 Hour Lifetime 24-Pack
Amazon Basics$18.604.6★
TJOY 6 Pack A19 LED Light Bulbs 60 Watt Equivalent LED Bulb Soft Warm White 2700K Efficient 9W E26 Standard Base Non Dimmable Energy Saving Lightbulb 800LM 80 CRI 120V UL Listed
TJOY$9.704.7★
Sigalux LED Light Bulbs 60 Watt Equivalent A19 Standard Light Bulbs 2700K Warm Non-Dimmable Energy Efficient 9.5W LED Soft White Bulb with E26 Medium Base 800 Lumens UL Listed 4 Packs
Sigalux$9.194.7★
TJOY 24 Pack A19 LED Light Bulbs Soft Warm White 2700K 60 Watt Equivalent Efficient 9W E26 Standard Base Non Dimmable Energy Saving Warm Light Lamp Bulb 800LM 120V for Home Bedroom Living Room
TJOY$20.104.7★
TJOY 12 Pack A19 Vintage LED Edison Bulbs Dimmable 60W Equivalent High Brightness 2700K Warm White 8W E26 Standard Base 800 Lumens CRI80+ Clear Glass Filament Bulb for Home Farmhouse
TJOY$23.414.6★
What buyers say about soft white light bulbs
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely Bright”
“Great amount for the money”
“Excellent product”
“they dim well”
“As advertised”
“Color is good”
“They also have a decently long lifespan”
“very efficient”
“Good fit”
“they work absolutely flawlessly”
What buyers complain about
“the bulbs flicker”
“Did not last”
“Bad inspection”
“Not as bright as I expected”
“sort of yellow tint”
“Did not work as hoped”
“NOT AS ADVERTISED”
“They aren't cheap”
“The Energetic bulbs are visibly smaller. although the base is a standard E26.so it fits the lamp socket”
“Bulb dos not work”
Top return reasons
Common questions
- Is soft white light bulbs profitable to sell on Amazon United States?
- The niche generates $687K/yr across 21 tracked products. 90-day search growth is -2.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the soft white light bulbs niche?
- 11 brands and 37 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in soft white light bulbs?
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Quality-Overall. The return rate is 1.4%.
- When does demand for soft white light bulbs peak?
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- What does it cost to enter the soft white light bulbs niche?
- Listings span $5.78–$25.63; the average listing price is $13.73 (sweet spot $15–$100). The average incumbent carries 6,036 reviews — the moat a new listing must climb.