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Soft Door Closer

Maybe

Products sell for $24.34 on average, inside the sweet spot. But shoppers spend only $116K a year here, so Soft Door Closer is a Maybe.

Flapen Score
53
53 / 100
Top 27% of 9,536 Tools & Home Improvement niches · +5 vs the category median of 48
Market size
$116K/yr119K searches / yr
90-day growth
+8.1%search demand this quarter
Competition
52%top-5 click share · 20 brands · 47 sellers

Flapen Score

Soft Door Closer against its category

The dotted line is the Tools & Home Improvement average. Past it, Soft Door Closer is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soft Door Closer market on Amazon at a glance

Shoppers on Amazon United States searched for Soft Door Closer 119K times last year and spent an estimated $116K. The top 5 brands take 56% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
+8.1%
Conversion, latest week
4.0%
Market size, estimated
$116Ka year
Peak month
May1.5× the quietest month
Top search term
door damper15K searches a year

02 · Price

A sale here is worth $24.34.

Listings sell for $24.34 on average, from $7.91 to $101.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $24.34 that is $2K to $6K a year per listing.

Average price
$24.34inside the $15 to $100 sweet spot
Price range
$7.91–$101.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #76 within Door Hardware & Locks. It carries 2,692 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#76in Door Hardware & Locks
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
2,692per listing
Listings tracked
23

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Soft Door Closer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$12K$23K$35K$47K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

47

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

38%

  • HushBumps28%
  • WARMTONE9%
  • FORTSTRONG7%
  • GOOKYO6%
  • Greenstar6%
  • FURNIMATE6%

Demand

Soft Door Closer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Soft Door Closer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door damper15K/yr
  • soft door closer no slam11K/yr
  • soft door closer16K/yr
  • door soft close no slam13K/yr
  • door slow closer no slam11K/yr
  • soft close door9K/yr
  • door soft close6K/yr
  • soft close door dampers8K/yr
  • door damper soft close8K/yr
  • door slow closer6K/yr

Reviews and returns

What reviews say buyers love and hate about Soft Door Closer

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Assembly/Installation”
14%of negative reviews mention “Durability”
3.8%of orders come back
“Did not last”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Soft Door Closer questions

Answered from the same tracked data.