Is soft door closer profitable to sell on Amazon United States?

The niche generates $116K/yr across 23 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +8.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the soft door closer niche?

20 brands and 47 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in soft door closer?

Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 3.8%.

When does demand for soft door closer peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the soft door closer niche?

Listings span $7.91–$101.43; the average listing price is $24.34 (sweet spot $15–$100). The average incumbent carries 2,692 reviews — the moat a new listing must climb.

soft door closer

Worth a look

Shows a sweet-spot price point ($24.34 avg), but a small market ($116K/yr) keeps it on the watch list.

Avg price

Incredible$24.34

avg listing price — sweet spot $15–$100

Price range

Great$7.91–$101.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Review moat

Okay2,692.13

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+8.1%

90-day search growth — must beat 0% to launch

Market size

Okay$116K

$116K/yr · 119K searches

According to Flapen's Amazon United States niche tracking, soft door closer is a $116K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

soft door closer market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $73K–$97K; units × avg price
Conversion rate: 4.0%
Avg BSR: #76
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.7%
Avg brand age: 44 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

38%

HushBumps28%
WARMTONE9%
FORTSTRONG7%
GOOKYO6%
Greenstar6%
FURNIMATE6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top soft door closer search terms

door damper15K/yr +19.2%2.2% conv.
soft door closer no slam11K/yr +1.3%2.6% conv.
soft door closer16K/yr +5.3%2.1% conv.
door soft close no slam13K/yr -5.1%4.6% conv.
door slow closer no slam11K/yr -1.1%2.5% conv.
soft close door9K/yr +17.0%2.8% conv.
door soft close6K/yr +90.2%3.7% conv.
soft close door dampers8K/yr +2.7%3.0% conv.
door damper soft close8K/yr -23.7%3.4% conv.
door slow closer6K/yr -18.6%2.5% conv.

All search terms

Top soft door closer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HushBumps Ultra-Quiet Energy Absorbing Compound Bumpers for Interior Doors 30 Pieces - Multi-Compound Polyurethane Absorbs Shock & Dampens Sound Reduces Closing Noise and Vibration

HushBumps$9.814.0★3,384 rev

Door Silencer Quiet Door Closer Cushion Padded Door Latch Cover for Nursery Baby Light Sleepers Noise Reduced Prevent from Locking for Toddler Safety - 4 x 3 inch Natural Colored Pack-3

WARMTONE$12.814.5★841 rev

Automatic Door Closer (Silver) FS-1306 Residential Hydraulic Auto Door Closer Grade 3 Self Closing Spring Hinge UL Listed & ADA Soft Closers No Slam for Home & Interior Garage Doors Closure

FORTSTRONG$35.574.3★2,588 rev

GOOKYO Door Closer Automatic Safety Spring Door Closer Easy to Install to Convert Hinged Doors to Self-Closing White

GOOKYO$16.824.2★2,152 rev

Touch n Hold Smooth Door Closer - Single Kit (White) - Standard-Duty Door Closer with Touch-Button Hold Open Feature & Smooth Closing Motion for (Medium & Lightweight) Storm Screen Doors.

Greenstar$26.084.3★5,600 rev

Newest

by launch date

Automatic Door Closer Stops Door Slamming Ultra-Quiet Soft Close for Home & Apartment Doors Upgraded Aluminum Roller Arm Scratch-Free Adjustable Speed Self Closing Spring Door Closer White

Bellairis$21.5833 rev

6mo ago

Heavy Duty Automatic Door Closer Self Closing Hydraulic Door Closer Soft Close No Slam Anti Rust Aluminum Easy DIY Install Fits 88-143lb Doors 23-43in for Home & Commercial Use

HIODIYI$24.7349 rev

8mo ago

PrimeWare$36.89137 rev

8mo ago

Commercial Heavy Duty Automatic Door Closer ADA UL Grade 1 Listed Self Closing Door Hinges Door Closers Commercial High Traffic Auto Door Closer Hydraulic Spring Soft Close - Silver

OAKMOORE$101.4346 rev

1y ago

Onemake 10 Pack Soft Close Motion Damper Mechanism for Full Overlay Hinges Smooth Slow Straight-Arm Clip Top Retrofitting Attachment Cabinet Door Concealed Replacement Hardware Accessories

Onemake$20.62125 rev

1y ago

What buyers say about soft door closer

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation19%

“installed them pretty quickly”

Quality-Overall11%

“The build quality is solid”

Advertised Vs Actual Product10%

“As advertised”

Efficiency7%

“Works great”

Value For Money6%

“Great price”

Ease Of Use5%

“Super easy”

Noise Level4%

“It's completely silent”

Size-Overall4%

“fits my requirements”

Locking Mechanism4%

“The door hold mechanism works perfectly”

Adjustability/Rotatability/Reclining3%

“Easy to adjust”

What buyers complain about

Durability14%

“Did not last”

Quality-Overall9%

“zero quality control”

Functionality-Overall7%

“Works But Not a Perfect Fit”

Instructions/User Manual/Troubleshooting6%

“beware of reading the directions correctly”

Ease Of Use6%

“Not user friendly”

Strength5%

“Material is weak”

Noise Level5%

“Whats that horrible noise”

Adhesion/Stickiness4%

“Adhesion is poor”

Assembly/Installation4%

“It was a little tricky to install”

Size-Overall3%

“Not exact fit”

Top return reasons

Size-Overall28%

Functionality-Overall12%

Compatibility-Overall9%

Mechanism Issues8%

Advertised Vs Actual Product7%

Defective Material/Parts6%