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Soft Close Pocket Door Hardware

Fail

Demand is soft, at -13.6% this quarter, so Soft Close Pocket Door Hardware is a Fail.

Flapen Score
41
41 / 100
Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size
$112K/yr33K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
58%top-5 click share · 8 brands · 38 sellers

Flapen Score

Soft Close Pocket Door Hardware against its category

The dotted line is the Tools & Home Improvement average. Past it, Soft Close Pocket Door Hardware is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soft Close Pocket Door Hardware market on Amazon at a glance

Shoppers on Amazon United States searched for Soft Close Pocket Door Hardware 33K times last year and spent an estimated $112K. The top 5 brands take 85% of clicks. Demand peaks in Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
4.3%
Market size, estimated
$112Ka year
Peak month
August1.9× the quietest month
Top search term
soft close pocket door hardware12K searches a year

02 · Price

A sale here is worth $81.03.

Listings sell for $81.03 on average, from $24.45 to $181.82. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $81.03 that is $8K to $20K a year per listing.

Average price
$81.03inside the $15 to $100 sweet spot
Price range
$24.45–$181.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$8K–$20K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #105 within Door Hardware & Locks. It carries 221 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
0.8%
Average rank
#105in Door Hardware & Locks
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
221per listing
Listings tracked
18

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Soft Close Pocket Door Hardware products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$22K$34K$45K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

38

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

9%

  • ReigaHood25%
  • Johnson Hardware20%
  • EaseLife17%
  • Lashow12%
  • JUBEST11%
  • ACEPLANET6%
  • Open — no brand owns it (2 brands, 9%)

Demand

Soft Close Pocket Door Hardware search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

Search terms

Top Soft Close Pocket Door Hardware search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soft close pocket door hardware12K/yr
  • pocket door soft close kit5K/yr
  • soft close pocket door3K/yr
  • johnson soft close pocket door kit3K/yr
  • pocket door soft close3K/yr
  • soft close pocket door kit4K/yr
  • johnson pocket door soft close2K/yr

Reviews and returns

What reviews say buyers love and hate about Soft Close Pocket Door Hardware

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Assembly/Installation”
5.0%of orders come back
“I believe it was the person installing tried to force it”
A buyer, on “Assembly/Installation”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Soft Close Pocket Door Hardware questions

Answered from the same tracked data.