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Sofirn

Fail

The top 5 brands take 100% of clicks, so Sofirn is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$126K/yr208K searches / yr
90-day growth
+29.7%search demand this quarter
Competition
50%top-5 click share · 3 brands · 5 sellers

Flapen Score

Sofirn against its category

The dotted line is the Tools & Home Improvement average. Past it, Sofirn is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sofirn market on Amazon at a glance

Shoppers on Amazon United States searched for Sofirn 208K times last year and spent an estimated $126K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
+29.7%
Conversion, latest week
1.3%
Market size, estimated
$126Ka year
Peak month
December2.2× the quietest month
Top search term
sofirn flashlight104K searches a year

02 · Price

A sale here is worth $48.29.

Listings sell for $48.29 on average, from $22.04 to $109.88. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $48.29 that is $5K to $12K a year per listing.

Average price
$48.29inside the $15 to $100 sweet spot
Price range
$22.04–$109.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #1,029 within Flashlights. It carries 165 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#1,029in Flashlights
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
165per listing
Listings tracked
22

04 · Newcomers

Amazon counts 8 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
8Amazon's first-year sales bar
Average brand age
31 months

Products

Top Sofirn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

$0$13K$25K$38K$50K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 97%

Open market

0%

  • sofirn88%
  • 77outdoor9%
  • CSTEBOKE4%

Demand

Sofirn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Sofirn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sofirn flashlight104K/yr
  • sofirn85K/yr
  • sofrin11K/yr
  • sofirn sk404K/yr
  • anduril flashlight3K/yr
  • sofirn sc322K/yr

Reviews and returns

What reviews say buyers love and hate about Sofirn

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Brightness/Shine/Glow”
7%of negative reviews mention “Size-Overall”
3.7%of orders come back
“This device is tiny”
A buyer, on “Size-Overall”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sofirn questions

Answered from the same tracked data.