Sofirn
FailThe top 5 brands take 100% of clicks, so Sofirn is a Fail.
- Flapen Score
- 46 / 100Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 4846
- Market size
- $126K/yr208K searches / yr
- 90-day growth
- +29.7%search demand this quarter
- Competition
- 50%top-5 click share · 3 brands · 5 sellers
Flapen Score
Sofirn against its category
The dotted line is the Tools & Home Improvement average. Past it, Sofirn is stronger. Inside it, weaker.
Market
The Sofirn market on Amazon at a glance
Shoppers on Amazon United States searched for Sofirn 208K times last year and spent an estimated $126K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.
- Searches, last 12 months
- 208K
- Growth, 90 days vs prior 90
- +29.7%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $126Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- sofirn flashlight104K searches a year
02 · Price
A sale here is worth $48.29.
Listings sell for $48.29 on average, from $22.04 to $109.88. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $48.29 that is $5K to $12K a year per listing.
- Average price
- $48.29inside the $15 to $100 sweet spot
- Price range
- $22.04–$109.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$12K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #1,029 within Flashlights. It carries 165 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 8.3%
- Average rank
- #1,029in Flashlights
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 165per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 8 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Sofirn products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
sofirn SE1 Keychain Flashlight 300 Lumens Small EDC Flashlight with UV Light & RGB Rechargeable Mini Light with Magnetic Base Waterproof Pocket Flashlight for Everyday Carry (Grey)
- Price
- $23.00
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 3mo ago

sofirn SC18 Rechargeable Flashlight 1800 High Lumens Super Bright EDC Pocket Light with USB-C Charging IP68 Waterproof Handheld Flashlight for Camping Hiking Dog Walking & Emergency
- Price
- $24.37
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 9mo ago

sofirn ST10 EDC Flashlight 1000 Lumens Rechargeable Red Light Magnetic
- Price
- $37.50
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 8mo ago

sofirn SE1 Keychain Flashlight 300 Lumens Small EDC Flashlight with UV Light & RGB Rechargeable Mini Light with Magnetic Base Waterproof Pocket Flashlight for Everyday Carry (Blue)
- Price
- $22.39
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 3mo ago

sofirn SE1 Keychain Flashlight 300 Lumens Small EDC Flashlight with UV Light & RGB Rechargeable Mini Light with Magnetic Base Waterproof Pocket Flashlight for Everyday Carry (Orange)
- Price
- $22.04
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 2mo ago
Trending
90-day click momentum
sofirn SE1 Keychain Flashlight 300 Lumens Small EDC Flashlight with UV Light & RGB Rechargeable Mini Light with Magnetic Base Waterproof Pocket Flashlight for Everyday Carry (Grey)
- Price
- $23.00
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 3mo ago

sofirn SE1 Keychain Flashlight 300 Lumens Small EDC Flashlight with UV Light & RGB Rechargeable Mini Light with Magnetic Base Waterproof Pocket Flashlight for Everyday Carry (Orange)
- Price
- $22.04
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 2mo ago

sofirn SE1 Keychain Flashlight 300 Lumens Small EDC Flashlight with UV Light & RGB Rechargeable Mini Light with Magnetic Base Waterproof Pocket Flashlight for Everyday Carry (Blue)
- Price
- $22.39
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 3mo ago

sofirn HS45 3200 Lumen Rechargeable Headlamp Cooling Fan 210H Runtime
- Price
- $68.01
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 3mo ago

sofirn ST10 EDC Flashlight 1000 Lumens Rechargeable Red Light Magnetic
- Price
- $38.30
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 8mo ago
Newest
by launch date
sofirn SE1 Keychain Flashlight 300 Lumens Small EDC Flashlight with UV Light & RGB Rechargeable Mini Light with Magnetic Base Waterproof Pocket Flashlight for Everyday Carry (Orange)
- Price
- $22.04
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 2mo ago

sofirn SE1 Keychain Flashlight 300 Lumens Small EDC Flashlight with UV Light & RGB Rechargeable Mini Light with Magnetic Base Waterproof Pocket Flashlight for Everyday Carry (Grey)
- Price
- $23.00
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 3mo ago

sofirn SE1 Keychain Flashlight 300 Lumens Small EDC Flashlight with UV Light & RGB Rechargeable Mini Light with Magnetic Base Waterproof Pocket Flashlight for Everyday Carry (Blue)
- Price
- $22.39
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 3mo ago

sofirn HS45 3200 Lumen Rechargeable Headlamp Cooling Fan 210H Runtime
- Price
- $68.01
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 3mo ago

sofirn ST2 Multi-Light Rechargeable Flashlight with Red & UV
- Price
- $87.77
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
50%
Top 20: 97%
Open market
0%
- sofirn88%
- 77outdoor9%
- CSTEBOKE4%
Demand
Sofirn search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Sofirn search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sofirn flashlight104K/yr
- sofirn85K/yr
- sofrin11K/yr
- sofirn sk404K/yr
- anduril flashlight3K/yr
- sofirn sc322K/yr
Reviews and returns
What reviews say buyers love and hate about Sofirn
We read the reviews and the return reasons for every product selling here.
“This device is tiny”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sofirn questions
Answered from the same tracked data.









