Is sofirn profitable to sell on Amazon United States?

The niche generates $126K/yr across 22 tracked products. 8 of 12 products launched in the last 360 days are still selling. 90-day search growth is +29.7%. Flapen's verdict: Skip it (46/100).

How competitive is the sofirn niche?

3 brands and 5 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sofirn?

Top complaints mined from reviews: Size-Overall, Heating, Value For Money. The return rate is 3.7%.

When does demand for sofirn peak?

Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the sofirn niche?

Listings span $22.04–$109.88; the average listing price is $48.29 (sweet spot $15–$100). The average incumbent carries 165 reviews — the moat a new listing must climb.

sofirn

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$48.29

avg listing price — sweet spot $15–$100

Review moat

Great164.55

avg incumbent reviews — the moat a new listing must climb

Price range

Great$22.04–$109.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Growth

Good+29.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Market size

Okay$126K

$126K/yr · 208K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, sofirn is a $126K/yr Amazon United States market (208K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

sofirn market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $145K–$193K; units × avg price
Conversion rate: 1.3%
Avg BSR: #1,029
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 8.3%
Avg brand age: 31 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 97%

Open market

sofirn88%
77outdoor9%
CSTEBOKE4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +29.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top sofirn search terms

sofirn flashlight104K/yr +21.7%1.5% conv.
sofirn85K/yr +46.8%0.8% conv.
sofrin11K/yr +10.3%0.9% conv.
sofirn sk404K/yr +4.2%0.4% conv.
anduril flashlight3K/yr -25.9%0.2% conv.
sofirn sc322K/yr +9.1%0.4% conv.

All search terms

Top sofirn products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

sofirn SE1 Keychain Flashlight 300 Lumens Small EDC Flashlight with UV Light & RGB Rechargeable Mini Light with Magnetic Base Waterproof Pocket Flashlight for Everyday Carry (Grey)

sofirn$23.004.6★90 rev

sofirn SC18 Rechargeable Flashlight 1800 High Lumens Super Bright EDC Pocket Light with USB-C Charging IP68 Waterproof Handheld Flashlight for Camping Hiking Dog Walking & Emergency

sofirn$24.374.5★32 rev

sofirn ST10 EDC Flashlight 1000 Lumens Rechargeable Red Light Magnetic

sofirn$37.504.6★100 rev

sofirn SE1 Keychain Flashlight 300 Lumens Small EDC Flashlight with UV Light & RGB Rechargeable Mini Light with Magnetic Base Waterproof Pocket Flashlight for Everyday Carry (Blue)

sofirn$22.394.6★90 rev

sofirn SE1 Keychain Flashlight 300 Lumens Small EDC Flashlight with UV Light & RGB Rechargeable Mini Light with Magnetic Base Waterproof Pocket Flashlight for Everyday Carry (Orange)

sofirn$22.044.6★90 rev

Newest

by launch date

sofirn SE1 Keychain Flashlight 300 Lumens Small EDC Flashlight with UV Light & RGB Rechargeable Mini Light with Magnetic Base Waterproof Pocket Flashlight for Everyday Carry (Orange)

sofirn$22.0490 rev

2mo ago

sofirn SE1 Keychain Flashlight 300 Lumens Small EDC Flashlight with UV Light & RGB Rechargeable Mini Light with Magnetic Base Waterproof Pocket Flashlight for Everyday Carry (Grey)

sofirn$23.0090 rev

3mo ago

sofirn SE1 Keychain Flashlight 300 Lumens Small EDC Flashlight with UV Light & RGB Rechargeable Mini Light with Magnetic Base Waterproof Pocket Flashlight for Everyday Carry (Blue)

sofirn$22.3990 rev

3mo ago

sofirn HS45 3200 Lumen Rechargeable Headlamp Cooling Fan 210H Runtime

sofirn$68.0125 rev

3mo ago

sofirn ST2 Multi-Light Rechargeable Flashlight with Red & UV

sofirn$87.7735 rev

4mo ago

What buyers say about sofirn

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow39%

“SUPER BRIGHT”

Quality-Overall7%

“Build quality is excellent”

Charging6%

“Charges easily”

Ease Of Use5%

“Very handy”

Value For Money4%

“Good for the price”

Battery Life4%

“The battery life is crazy long”

Strength3%

“Sturdy”

Size-Overall3%

“Good small”

Portability2%

“I really like how versatile it is”

Design-Overall2%

“the design is cool”

What buyers complain about

Size-Overall7%

“This device is tiny”

Heating6%

“Gets Hot”

Value For Money5%

“There are better options with this price range”

Durability5%

“had it die after a few hours”

Brightness/Shine/Glow4%

“Not bright”

Charging4%

“Cheap electronics - charging does not work properly”

Weight Heavy3%

“It is surprisingly heavy for its size weighting in at over half a pound”

Functionality-Overall3%

“it still doesn't work”

Battery Life2%

“One negative for me was the battery took over 7 hours to charge fully”

Advertised Vs Actual Product2%

“I was not able to get the advertised 12,000 lumen output and returned product”

Top return reasons

Brightness/Shine/Glow22%

Functionality-Overall12%

Size-Overall11%

Value For Money9%

Charging7%

Advertised Vs Actual Product7%

Heating5%

Battery Life4%

Defective Material/Parts4%

Touch/Button Controls3%

Common questions

Is sofirn profitable to sell on Amazon United States?: The niche generates $126K/yr across 22 tracked products. 8 of 12 products launched in the last 360 days are still selling. 90-day search growth is +29.7%. Flapen's verdict: Skip it (46/100).
How competitive is the sofirn niche?: 3 brands and 5 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sofirn?: Top complaints mined from reviews: Size-Overall, Heating, Value For Money. The return rate is 3.7%.
When does demand for sofirn peak?: Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the sofirn niche?: Listings span $22.04–$109.88; the average listing price is $48.29 (sweet spot $15–$100). The average incumbent carries 165 reviews — the moat a new listing must climb.

sofirn

sofirn market data

Competition & brand share

Demand & seasonality

Top sofirn search terms

Top sofirn products on Amazon

Top sellers

Newest

Trending

What buyers say about sofirn

What buyers love

What buyers complain about

Top return reasons

Common questions

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