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Soffit Lights Outdoor Led

Fail

Buyers convert on only 0.9% of searches, so Soffit Lights Outdoor Led is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$67K/yr77K searches / yr
90-day growth
+9.3%search demand this quarter
Competition
48%top-5 click share · 22 brands · 53 sellers

Flapen Score

Soffit Lights Outdoor Led against its category

The dotted line is the Tools & Home Improvement average. Past it, Soffit Lights Outdoor Led is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soffit Lights Outdoor Led market on Amazon at a glance

Shoppers on Amazon United States searched for Soffit Lights Outdoor Led 77K times last year and spent an estimated $67K. The top 5 brands take 56% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
0.9%
Market size, estimated
$67Ka year
Peak month
November6.3× the quietest month
Top search term
soffit lights outdoor55K searches a year

02 · Price

A sale here is worth $102.61.

Listings sell for $102.61 on average, from $21.14 to $216.31. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $102.61 that is $0 to $10K a year per listing.

Average price
$102.61above the $15 to $100 sweet spot
Price range
$21.14–$216.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
8.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #412 within Recessed Lighting. It carries 803 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
7.8%
Average rank
#412in Recessed Lighting
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
803per listing
Listings tracked
31

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Soffit Lights Outdoor Led products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$13K$20K$27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

53

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

48%

Top 20: 85%

Open market

38%

  • POOFZY21%
  • SikSog11%
  • CycevSun9%
  • NUWATT8%
  • Govee7%
  • Gardencoin6%

Demand

Soffit Lights Outdoor Led search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Soffit Lights Outdoor Led search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soffit lights outdoor55K/yr
  • trim lights7K/yr
  • soffit lights outdoor led exterior8K/yr
  • led soffit lights exterior7K/yr

Reviews and returns

What reviews say buyers love and hate about Soffit Lights Outdoor Led

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Brightness/Shine/Glow”
20%of negative reviews mention “Durability”
8.0%of orders come back
“Not durable”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Soffit Lights Outdoor Led questions

Answered from the same tracked data.