soapstone pencil
Skip itA small market ($64K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Review moat
Great410.44avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.64–$23.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.81avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Market size
Bad$64K$64K/yr · 55K searches
According to Flapen's Amazon United States niche tracking, soapstone pencil is a $64K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Mar. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
soapstone pencil market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $59K–$71K
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #223
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
12
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
12%
- guti-more49%
- HZXSDEG10%
- ZOEYES9%
- Themethla9%
- Hiboom6%
- JHZABPO5%
- Open — no brand owns it (4 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.0% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.5×
Top soapstone pencil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gutimore Round Soapstone Holder 2pcs Round Soapstone Pencils with 14pcs Soapstone Refills for Welding Metal Fabrication Construction and Textile
guti-more$9.694.5★325 rev
HZXSDEG Soapstone Holder with 16 Pcs Soapstone Pencil Refills Flat Soapstone Pen Markers Natural Soapstone Chalks
HZXSDEG$9.964.6★381 rev
ZOEYES 108Pcs Soapstone Pen Flat White Soapstone Refills Soap Stones Chalk Professional Soapstone Pencil for Welders Textile Marking Tools and Markers Removable Markings on Steel Cast Iron
ZOEYES$23.084.4★116 rev
Themethla Soapstone Marker with Pencil Sharpener Erasable Soapstone Marking Pencil for Dotting Art Painting Guidelines on Dark Surfaces Paper Stone Sewing Craft Black
Themethla$11.924.4★21 rev
guti-more Gutimore Soapstone Holder Set Flat and Round Holder with 14pcs Refill White Clear Removable Markings on Steel Aluminum and Cast
guti-more$12.394.6★70 rev
Newest
by launch date
Gutimore Round Soapstone Holder Pack of 16 2pcs Round Soapstone Pencils with 14pcs Soapstone Refills for Welding Metal Fabrication Construction and Textile
guti-more$9.825 rev
Gutimore Round Soapstone Holder Pack of 16 2pcs Round Soapstone Pencils with 14pcs Soapstone Refills for Welding
guti-more$10.3317 rev
Themethla Soapstone Marker with Pencil Sharpener Erasable Soapstone Marking Pencil for Dotting Art Painting Guidelines on Dark Surfaces Paper Stone Sewing Craft Black
Themethla$11.9221 rev
guti-more Gutimore Soapstone Holder Set Flat and Round Holder with 14pcs Refill White Clear Removable Markings on Steel Aluminum and Cast
guti-more$12.3970 rev
VASTOOLS Thin Soapstone Holder Set Pack of 23pcs Flat Thin 1/16 Mark White Clear and Removable Markings for Professional Welders and Students
VASTOOLS$13.60964 rev
Trending
90-day click momentumGutimore Round Soapstone Holder Pack of 16 2pcs Round Soapstone Pencils with 14pcs Soapstone Refills for Welding Metal Fabrication Construction and Textile
guti-more$9.824.8★
Themethla Soapstone Marker with Pencil Sharpener Erasable Soapstone Marking Pencil for Dotting Art Painting Guidelines on Dark Surfaces Paper Stone Sewing Craft Black
Themethla$11.924.4★
Gutimore Round Soapstone Holder Pack of 16 2pcs Round Soapstone Pencils with 14pcs Soapstone Refills for Welding
guti-more$10.334.8★
Zonon Soapstone Holder Soapstone Pencil Round Flat Aluminum Welding Tools Flat Soap Stone Markers with 12 Pieces Refill White Clear Removable Markings on Steel Aluminum and Cast
Zonon$12.404.5★
VASTOOLS Thin Soapstone Holder Set Pack of 23pcs Flat Thin 1/16 Mark White Clear and Removable Markings for Professional Welders and Students
VASTOOLS$13.604.6★
What buyers say about soapstone pencil
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“Great for the price point”
“high quality making it easy to use”
“useful”
“As described, nothing broken”
“comfortable in the hand”
“other hard surfaces because it is a soft stone”
“its a bright metal so it makes sense the quality of pencils is another thing I have one to my friend”
“Very sturdy construction”
“They bend easy”
What buyers complain about
“Stone is very brittle”
“Lead didnt stay locked in mechanism”
“Junk, they break super easy, they dont mark on metal”
“When pressed with any kind of force it retracts back in”
“Its to thin for me and breaks easily”
“will wright better on rusted metal rather than clean new metal just saying”
“Its smaller than advertised”
“This is not a 1/2x3/16 like advertised”
“Average build quality”
“the stone just slips back into the case”
Top return reasons
Common questions
- Is soapstone pencil profitable to sell on Amazon United States?
- The niche generates $64K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the soapstone pencil niche?
- 10 brands and 12 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in soapstone pencil?
- Top complaints mined from reviews: Strength, Locking Mechanism, Metal Quality. The return rate is 0.4%.
- When does demand for soapstone pencil peak?
- Demand peaks in Mar; the busiest month runs 1.5× the quietest.
- What does it cost to enter the soapstone pencil niche?
- Listings span $9.64–$23.08; the average listing price is $11.81 (sweet spot $15–$100). The average incumbent carries 410 reviews — the moat a new listing must climb.