soapstone holder
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great334.67avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Price range
Good$6.62–$27.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.32avg listing price — sweet spot $15–$100
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$35K$35K/yr · 49K searches
According to Flapen's Amazon United States niche tracking, soapstone holder is a $35K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
soapstone holder market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $45K–$57K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #275
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 72%
- Out of stock
- 3.6%
- Avg brand age
- 59 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
39
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
4%
- VASTOOLS31%
- guti-more26%
- Forney21%
- Bon9%
- ARC-ZONE .COM7%
- Zonon2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — -4.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top soapstone holder search terms
- soapstone holder28K/yr
- soap stones holder15K/yr
- soap stone holder7K/yr
Top soapstone holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Forney 70802 Soapstone Holder Flat Steel Silver
Forney$6.844.5★626 rev
VASTOOLS Soapstone Holder Set Flat and Round Soapstone Holder Extra 10pcs Soapstone Refills for Welders Mark White Clear and Removable Markings Best for Welding
VASTOOLS$10.054.6★964 rev
guti-more Gutimore Soapstone Holder Set Flat and Round Holder with 14pcs Refill White Clear Removable Markings on Steel Aluminum and Cast
guti-more$12.394.6★70 rev
VASTOOLS Flat Soapstone Holder Set Pack of 12pcs Mark White Clear and Removable Markings 10pcs Flat Soapstone Replacement Best for Welding
VASTOOLS$10.374.6★964 rev
Bon Tool Soap Stone Holder
Bon$7.113.8★43 rev
Newest
by launch date
Gutimore Round Soapstone Holder Pack of 16 2pcs Round Soapstone Pencils with 14pcs Soapstone Refills for Welding Metal Fabrication Construction and Textile
guti-more$9.825 rev
Gutimore Round Soapstone Holder Pack of 16 2pcs Round Soapstone Pencils with 14pcs Soapstone Refills for Welding
guti-more$10.3317 rev
guti-more Gutimore Soapstone Holder Set Flat and Round Holder with 14pcs Refill White Clear Removable Markings on Steel Aluminum and Cast
guti-more$12.3970 rev
VASTOOLS Thin Soapstone Holder Set Pack of 23pcs Flat Thin 1/16 Mark White Clear and Removable Markings for Professional Welders and Students
VASTOOLS$13.60964 rev
Gutimore Thin Flat Soapstone Holder 2pcs with 22pcs Flat Soapstone Refills 1/16 for Welding and Welders Perfect for Marking on Steel Aluminum and Cast Iron
guti-more$11.8640 rev
Trending
90-day click momentumGutimore Round Soapstone Holder Pack of 16 2pcs Round Soapstone Pencils with 14pcs Soapstone Refills for Welding Metal Fabrication Construction and Textile
guti-more$9.824.8★
Gutimore Round Soapstone Holder Pack of 16 2pcs Round Soapstone Pencils with 14pcs Soapstone Refills for Welding
guti-more$10.334.8★
VASTOOLS Thin Soapstone Holder Set Pack of 23pcs Flat Thin 1/16 Mark White Clear and Removable Markings for Professional Welders and Students
VASTOOLS$13.604.6★
VASTOOLS Flat Soapstone Holder Set Pack of 12pcs Mark White Clear and Removable Markings 10pcs Flat Soapstone Replacement Best for Welding
VASTOOLS$10.374.6★
Arc-Zone Flat Soapstone Holder for Welder Markings on Metal High-Quality Metalworking Marker Tool and Welding Accessory
ARC-ZONE .COM$6.623.6★
What buyers say about soapstone holder
What buyers praise and complain about, mined from review topics.What buyers love
“Nice for the price”
“As advertised”
“high quality making it easy to use”
“As described, nothing broken”
“useful”
“comfortable in the hand”
“other hard surfaces because it is a soft stone”
“Definitely a good buy especially for writing on steel”
“Works way better that the push button set style”
“Very sturdy construction”
What buyers complain about
“Trash item”
“Definitely thin”
“Weak adjustment piece”
“Flat one doesnt grip soapstone well”
“The stone falls right out”
“Not worth the money in my opinion”
“will wright better on rusted metal rather than clean new metal just saying”
“And it means really easy1/10 would not buy again”
“These will not clamp”
“Just has a design flaw”
Top return reasons
Common questions
- Is soapstone holder profitable to sell on Amazon United States?
- The niche generates $35K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the soapstone holder niche?
- 9 brands and 39 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in soapstone holder?
- Top complaints mined from reviews: Quality-Overall, Thickness, Strength. The return rate is 0.4%.
- When does demand for soapstone holder peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the soapstone holder niche?
- Listings span $6.62–$27.43; the average listing price is $11.32 (sweet spot $15–$100). The average incumbent carries 335 reviews — the moat a new listing must climb.