Soapstone
FailDemand is soft, at -4.3% this quarter, so Soapstone is a Fail.
- Flapen Score
- 46 / 100Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 4846
- Market size
- $193K/yr142K searches / yr
- 90-day growth
- -4.3%search demand this quarter
- Competition
- 65%top-5 click share · 11 brands · 20 sellers
Flapen Score
Soapstone against its category
The dotted line is the Tools & Home Improvement average. Past it, Soapstone is stronger. Inside it, weaker.
Market
The Soapstone market on Amazon at a glance
Shoppers on Amazon United States searched for Soapstone 142K times last year and spent an estimated $193K. The top 5 brands take 85% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
7.9% of searches ended in a purchase last week.
Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.
- Searches, last 12 months
- 142K
- Growth, 90 days vs prior 90
- -4.3%
- Conversion, latest week
- 7.9%
- Market size, estimated
- $193Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- soapstone72K searches a year
02 · Price
A sale here is worth $17.15.
Listings sell for $17.15 on average, from $5.10 to $60.25. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $17.15 that is $4K to $9K a year per listing.
- Average price
- $17.15inside the $15 to $100 sweet spot
- Price range
- $5.10–$60.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #191 within Welding & Soldering. It carries 501 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #191in Welding & Soldering
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 501per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Soapstone products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
VASTOOLS Soapstone Holder Set Flat and Round Soapstone Holder Extra 10pcs Soapstone Refills for Welders Mark White Clear and Removable Markings Best for Welding
- Price
- $10.05
- Rating
- 4.6/5
- Reviews
- 964
- Age
- 8y ago

ZOEYES 108Pcs Soapstone Pen Flat White Soapstone Refills Soap Stones Chalk Professional Soapstone Pencil for Welders Textile Marking Tools and Markers Removable Markings on Steel Cast Iron
- Price
- $23.08
- Rating
- 4.4/5
- Reviews
- 116
- Age
- 4y ago

HZXSDEG 27 Pack Soapstone Pen Flat Soapstone Pencil Soapstone Markers Chalks Welder Textile Removable Marking Tools for Steel 105(4.2)*10.0(2/3)*4.0mm(3/16)
- Price
- $9.34
- Rating
- 4.4/5
- Reviews
- 380
- Age
- 5y ago

Gutimore Round Soapstone Holder 2pcs Round Soapstone Pencils with 14pcs Soapstone Refills for Welding Metal Fabrication Construction and Textile
- Price
- $9.69
- Rating
- 4.5/5
- Reviews
- 325
- Age
- 3y ago

Weldcote Flat Soapstone 144 pack
- Price
- $34.30
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 7y ago
Trending
90-day click momentum
ZOFORTY Soapstone Holders 2pcs Soapstone Pencil Holders with 54pcs Soapstone Refills Flat Soap Stone Pen for Welders Welding Tools and Markers Removable Markings on Steel Aluminum and Cast
- Price
- $19.10
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

MYRIONT 22Pcs Soapstone Pen Flat White Soap Stones Pencils Professional Soap Stone Marker Chalks for Welding and Welders Perfect for Making Removable Markings on Steel Cast Iron
- Price
- $7.96
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 7mo ago

Gutimore Round Soapstone Holder Pack of 16 2pcs Round Soapstone Pencils with 14pcs Soapstone Refills for Welding
- Price
- $10.33
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 7mo ago

VASTOOLS Round Soapstone Holders 2pc Welding Soapstone Pencil Holders Extra 40pcs Soap Stone Refills for Welders Students Mark White Clear and Removable Markings Welding Accessories
- Price
- $18.02
- Rating
- 4.8/5
- Reviews
- 70
- Age
- 11mo ago

Set of 2 Soapstone Chalk
- Price
- $5.10
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 8y ago
Newest
by launch date
Gutimore Round Soapstone Holder Pack of 16 2pcs Round Soapstone Pencils with 14pcs Soapstone Refills for Welding
- Price
- $10.33
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 7mo ago

MYRIONT 22Pcs Soapstone Pen Flat White Soap Stones Pencils Professional Soap Stone Marker Chalks for Welding and Welders Perfect for Making Removable Markings on Steel Cast Iron
- Price
- $7.96
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 7mo ago

VASTOOLS Round Soapstone Holders 2pc Welding Soapstone Pencil Holders Extra 40pcs Soap Stone Refills for Welders Students Mark White Clear and Removable Markings Welding Accessories
- Price
- $18.02
- Rating
- 4.8/5
- Reviews
- 70
- Age
- 11mo ago

ZOFORTY Soapstone Holders 2pcs Soapstone Pencil Holders with 54pcs Soapstone Refills Flat Soap Stone Pen for Welders Welding Tools and Markers Removable Markings on Steel Aluminum and Cast
- Price
- $19.10
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

guti-more Gutimore Soapstone Holder Set Flat and Round Holder with 14pcs Refill White Clear Removable Markings on Steel Aluminum and Cast
- Price
- $12.39
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
20
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
10%
- VASTOOLS27%
- ZOEYES19%
- guti-more18%
- HZXSDEG15%
- ZOFORTY6%
- Weldcote Metals5%
- Open — no brand owns it (5 brands, 10%)
Demand
Soapstone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Soapstone search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- soapstone72K/yr
- soap stone44K/yr
- soap stones13K/yr
- soapstone marker6K/yr
- welding chalk4K/yr
- soapstone chalk3K/yr
Reviews and returns
What reviews say buyers love and hate about Soapstone
We read the reviews and the return reasons for every product selling here.
“Stains”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soapstone questions
Answered from the same tracked data.









