Is soapstone profitable to sell on Amazon United States?

The niche generates $193K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (46/100).

How competitive is the soapstone niche?

11 brands and 20 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in soapstone?

Top complaints mined from reviews: Stain Resistance, Quality-Overall, Ease Of Cleaning. The return rate is 3.5%.

When does demand for soapstone peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the soapstone niche?

Listings span $5.10–$60.25; the average listing price is $17.15 (sweet spot $15–$100). The average incumbent carries 501 reviews — the moat a new listing must climb.

soapstone

Skip it

Soft demand (-4.3% this quarter) — this niche doesn't clear our bar today.

Price range

Great$5.10–$60.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.15

avg listing price — sweet spot $15–$100

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good500.85

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Market size

Okay$193K

$193K/yr · 142K searches

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, soapstone is a $193K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 46/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

soapstone market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $172K–$214K; units × avg price
Conversion rate: 7.9%
Avg BSR: #191
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 2.2%
Avg brand age: 59 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

10%

VASTOOLS27%
ZOEYES19%
guti-more18%
HZXSDEG15%
ZOFORTY6%
Weldcote Metals5%
Open — no brand owns it (5 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top soapstone search terms

soapstone72K/yr -6.0%5.2% conv.
soap stone44K/yr -5.0%7.0% conv.
soap stones13K/yr +1.7%6.9% conv.
soapstone marker6K/yr +24.7%6.8% conv.
welding chalk4K/yr -14.7%10.0% conv.
soapstone chalk3K/yr -20.3%8.6% conv.

All search terms

Top soapstone products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VASTOOLS Soapstone Holder Set Flat and Round Soapstone Holder Extra 10pcs Soapstone Refills for Welders Mark White Clear and Removable Markings Best for Welding

VASTOOLS$10.054.6★964 rev

ZOEYES 108Pcs Soapstone Pen Flat White Soapstone Refills Soap Stones Chalk Professional Soapstone Pencil for Welders Textile Marking Tools and Markers Removable Markings on Steel Cast Iron

ZOEYES$23.084.4★116 rev

HZXSDEG 27 Pack Soapstone Pen Flat Soapstone Pencil Soapstone Markers Chalks Welder Textile Removable Marking Tools for Steel 105(4.2)*10.0(2/3)*4.0mm(3/16)

HZXSDEG$9.344.4★380 rev

Gutimore Round Soapstone Holder 2pcs Round Soapstone Pencils with 14pcs Soapstone Refills for Welding Metal Fabrication Construction and Textile

guti-more$9.694.5★325 rev

Weldcote Flat Soapstone 144 pack

Weldcote Metals$34.304.3★55 rev

Newest

by launch date

Gutimore Round Soapstone Holder Pack of 16 2pcs Round Soapstone Pencils with 14pcs Soapstone Refills for Welding

guti-more$10.3317 rev

7mo ago

MYRIONT 22Pcs Soapstone Pen Flat White Soap Stones Pencils Professional Soap Stone Marker Chalks for Welding and Welders Perfect for Making Removable Markings on Steel Cast Iron

MYRIONT$7.9611 rev

7mo ago

VASTOOLS Round Soapstone Holders 2pc Welding Soapstone Pencil Holders Extra 40pcs Soap Stone Refills for Welders Students Mark White Clear and Removable Markings Welding Accessories

VASTOOLS$18.0270 rev

11mo ago

ZOFORTY Soapstone Holders 2pcs Soapstone Pencil Holders with 54pcs Soapstone Refills Flat Soap Stone Pen for Welders Welding Tools and Markers Removable Markings on Steel Aluminum and Cast

ZOFORTY$19.100 rev

1y ago

guti-more Gutimore Soapstone Holder Set Flat and Round Holder with 14pcs Refill White Clear Removable Markings on Steel Aluminum and Cast

guti-more$12.3970 rev

1y ago

What buyers say about soapstone

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money13%

“Good value”

Advertised Vs Actual Product13%

“As advertised”

Quality-Overall12%

“high quality making it easy to use”

Size-Overall8%

“Perfect fit”

Ease Of Use5%

“useful”

Absorbency5%

“Absorbs water, color as pictured, big enough to fit basic items such as: mouthwash, toothbrush and a soap or lotion”

Ease Of Cleaning4%

“easy to clean”

Metal Quality3%

“Work well I use the for my welding jobs to write on metal”

Moist/Dry3%

“It absorbs moisture”

Material Quality2%

“Comes with plenty of material”

What buyers complain about

Stain Resistance18%

“Stains”

Quality-Overall12%

“Not good quality”

Ease Of Cleaning8%

“They look messy”

Size-Overall6%

“i didnt pay attention to the size”

Durability6%

“Worked well for while and then became moldy”

Thickness5%

“Definitely thin”

Strength4%

“To brittle”

Color Fading/Discoloration4%

“This stains if you put a colored sponge on it”

Ease Of Use3%

“Won't be using”

Wood Quality3%

“basically a cheap piece of painted wood”

Top return reasons

Size-Overall49%

Color11%

Advertised Vs Actual Product6%

Material Quality5%

Quality-Overall4%

Stain Resistance4%

Value For Money3%

Defective Material/Parts3%

Water Resistance2%

Functionality-Overall2%

Common questions

Is soapstone profitable to sell on Amazon United States?: The niche generates $193K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (46/100).
How competitive is the soapstone niche?: 11 brands and 20 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in soapstone?: Top complaints mined from reviews: Stain Resistance, Quality-Overall, Ease Of Cleaning. The return rate is 3.5%.
When does demand for soapstone peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the soapstone niche?: Listings span $5.10–$60.25; the average listing price is $17.15 (sweet spot $15–$100). The average incumbent carries 501 reviews — the moat a new listing must climb.