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Soapstone

Fail

Demand is soft, at -4.3% this quarter, so Soapstone is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$193K/yr142K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
65%top-5 click share · 11 brands · 20 sellers

Flapen Score

Soapstone against its category

The dotted line is the Tools & Home Improvement average. Past it, Soapstone is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soapstone market on Amazon at a glance

Shoppers on Amazon United States searched for Soapstone 142K times last year and spent an estimated $193K. The top 5 brands take 85% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
7.9%
Market size, estimated
$193Ka year
Peak month
November1.3× the quietest month
Top search term
soapstone72K searches a year

02 · Price

A sale here is worth $17.15.

Listings sell for $17.15 on average, from $5.10 to $60.25. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $17.15 that is $4K to $9K a year per listing.

Average price
$17.15inside the $15 to $100 sweet spot
Price range
$5.10–$60.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #191 within Welding & Soldering. It carries 501 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#191in Welding & Soldering
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
501per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Soapstone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

$0$19K$39K$58K$77K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 flat

Sellers

20

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

10%

  • VASTOOLS27%
  • ZOEYES19%
  • guti-more18%
  • HZXSDEG15%
  • ZOFORTY6%
  • Weldcote Metals5%
  • Open — no brand owns it (5 brands, 10%)

Demand

Soapstone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Soapstone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soapstone72K/yr
  • soap stone44K/yr
  • soap stones13K/yr
  • soapstone marker6K/yr
  • welding chalk4K/yr
  • soapstone chalk3K/yr

Reviews and returns

What reviews say buyers love and hate about Soapstone

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Value For Money”
18%of negative reviews mention “Stain Resistance”
3.5%of orders come back
“Stains”
A buyer, on “Stain Resistance”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Soapstone questions

Answered from the same tracked data.